How Yankee Magazine Turned Loyalty Into Brand Equity

Known as a gateway into the lifestyle and culture of New England, Yankee magazine has established itself as much more than just a publication for those living in the region it covers. Now a digital publisher that labels itself as the “leading authority on New England foliage” with a reach of upwards of 1 million visitors per month, and a television producer that sees on average 1 million viewers per episode of “Weekends with Yankee,” Yankee has a far larger footprint than it started with 83 years ago.  But to achieve this outward expansion, Kate Hathaway Weeks, director of marketing and business development for Yankee Publishing, says that it was important to identify the brand aspects that appealed to those outside of the immediate area, in order to associate the brand with being “the ultimate destination for New England travel, food and home,” and gain brand evangelists across the country.  We sat down with Hathaway Weeks to discuss how leaning into brand loyalty has allowed the regional magazine to blossom into a national, and even international, media company, and what steps you can take to build deeper loyalty within your own brand. Folio: When you first started at Yankee in 2014, you came in with an entire plan to expand the brand’s footprint beyond the print. Can you talk a little bit about which brand extensions you’ve had success with and why those things have worked for Yankee? [caption id="attachment_161817" align="alignright" width="150"] Kate Hathaway... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-07-15 18:58:36 UTC ]
News tagged with: #user experience #strategic initiatives #taking place #hilton midtown #digital publisher

Other Publishing stories related to: 'How Yankee Magazine Turned Loyalty Into Brand Equity'

How to turn down the noise that mars our decision-making

Unwanted variations in judgments undermine fairness and can waste time and money. Continue reading at The Washington Post

[ The Washington Post | 2021-05-21 07:18:00 UTC ]
More news stories like this | News stories tagged with: #waste time

Rachel Cusk’s New Novel Turns Up the Heat at a Private Artist’s Retreat

“Second Place” borrows its story line from a 1930s-era memoir about D.H. Lawrence, but its themes are quintessential Cusk. Continue reading at The New York Times

[ The New York Times | 2021-04-26 17:28:26 UTC ]
More news stories like this | News stories tagged with: #rachel cusk #story line #memoir

Kodansha, Your Favorite Company You’ve Never Heard Of, Now Has Its First Brand Identity

In Kodansha's century-plus of business, the publisher has introduced audiences to iconic titles like Attack on Titan, Akira, and Pretty Guardian Sailor Moon, not to mention kickstarting the careers of legendary storytellers like Haruki Murakami. But despite all its contributions to global pop... Continue reading at AdWeek

[ AdWeek | 2021-04-16 23:45:54 UTC ]
More news stories like this | News stories tagged with: #brand identity #iconic titles #haruki murakami #kodansha

15 Favorite Episodes as the Book Review Podcast Turns 15

Pamela Paul, the editor of the Book Review, highlights memorable episodes from her eight years hosting the show, including conversations with Robert Caro, Isabel Wilkerson, James McBride and others. Continue reading at The New York Times

[ The New York Times | 2021-04-14 13:30:36 UTC ]
More news stories like this | News stories tagged with: #pamela paul #robert caro #isabel wilkerson #james mcbride #book review

‘Who is Maud Dixon?’ In this inventive thriller, you’ll be turning the pages to find out

Another addition to the ‘Gone Girl on a Train’ school of suspense, Alexandra Andrews’s new book is full of surprises Continue reading at The Washington Post

[ The Washington Post | 2021-04-02 12:00:00 UTC ]
More news stories like this | News stories tagged with: #maud dixon #alexandra andrews

Scott Morrison's media blitz goes awry as A Current Affair turns up the heat | The Weekly Beast

Justin Stevens tweets Tracy Grimshaw gave a ‘great interview’. Plus: Morrison condemned in News Corp papersScott Morrison avoided talking to ABC 7.30 host Leigh Sales this week, choosing A Current Affair’s Tracy Grimshaw instead to deliver his television message to the women of Australia on... Continue reading at The Guardian

[ The Guardian | 2021-03-26 02:59:47 UTC ]
More news stories like this | News stories tagged with: #scott morrison #media blitz #weekly beast #prime minister #parliament house #news corp

Astra Publishing House is launching an international literary magazine.

Astra Publishing House has announced they are launching a new literary magazine, Astra Quarterly, which will start publishing online this fall and in print by the end of 2021. Astra Quarterly will have a strong international focus; it will have an international network of editors, and be... Continue reading at Literrary Hub

[ Literrary Hub | 2021-02-26 16:54:13 UTC ]
More news stories like this | News stories tagged with: #literary magazine #astra quarterly #international network

Netflix is turning Lupita Nyong’o’s children’s book into an animated musical.

Some welcome news for those of you with little ones running and/or crawling around your ankles right now: Oscar-winner Lupita Nyong’o’s bestselling 2019 children’s book Sulwe is getting a small screen musical adaptation. Netflix announced earlier today that Sulwe will join a roster of upcoming... Continue reading at Literrary Hub

[ Literrary Hub | 2021-02-18 18:28:11 UTC ]
More news stories like this | News stories tagged with: #children’s book

Claire McGowan turns to true crime with Audible

Claire McGowan's first non-fiction title The Vanishing Triangle will be released exclusively on Audible in April 2021.  Continue reading at The Bookseller

[ The Bookseller | 2021-02-16 11:13:11 UTC ]
More news stories like this | News stories tagged with: #true crime #claire mcgowan

Spotlight on: Dare to Make History: Equity on the Ice

Two athletes tell their inspiring story of standing up for gender equity. (Sponsored.) Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-08 05:00:00 UTC ]
More news stories like this | News stories tagged with: #gender equity #make history #inspiring story

The best books to beat this year’s special brand of Valentine’s Day blues

Reading choices for your night in — whether you like sweet, steamy or need a good cry. Continue reading at The Washington Post

[ The Washington Post | 2021-02-05 13:00:00 UTC ]
More news stories like this | News stories tagged with: #reading choices

Ken Burns and Lynn Novick Turn Their Lens, and Jeff Daniels's Voice, to Hemingway

In the run up to 'Hemingway,' a three-part, six-hour documentary to run on PBS April 5-7, three of the series' major participants discussed what it was like to take on the complicated author. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-04 05:00:00 UTC ]
More news stories like this | News stories tagged with: #ken burns #jeff daniels

US magazine Poetry faces outcry for publishing work by sex offender

New issue, dedicated to work by current and former prisoners, provokes uproar after it emerges one poet has served time for child pornography offencesThe US’s prestigious Poetry magazine has doubled down on its decision to publish a poem by a convicted sex offender as part of a special edition... Continue reading at The Guardian

[ The Guardian | 2021-02-03 16:08:52 UTC ]
More news stories like this | News stories tagged with: #poetry foundation #incarcerated people #english literature

Ethan Hawke turns his acting experience — and past infidelities — into brilliant fiction

The recycled gossip is tiresome, but what’s most irritating about “A Bright Ray of Darkness” is that it’s really good. Continue reading at The Washington Post

[ The Washington Post | 2021-02-02 14:00:00 UTC ]
More news stories like this | News stories tagged with: #brilliant fiction #bright ray

When I find fiction too draining, I turn to books about books. They can be as thrilling as a whodunit.

Among other things, you’ll learn how a crime novel is written and what it’s like to own a book store in Scotland. Continue reading at The Washington Post

[ The Washington Post | 2021-01-27 07:52:38 UTC ]
More news stories like this | News stories tagged with: #ll learn #book store

Authors' brands: a case of doublethink?

JK Rowling is. John le Carré isn’t. Albert Camus and F. Scott Fitzgerald are. George Orwell might or might not be.  I’m talking about registered trade marks. Authors make copyright works, and their agents’ job is to maximise revenues from those intangibles. End of story, right? Kind of. A... Continue reading at The Bookseller

[ The Bookseller | 2021-01-26 12:24:33 UTC ]
More news stories like this | News stories tagged with: #jk rowling #albert camus #scott fitzgerald #george orwell

“Kink” Confronts the Challenge of Turning Sex Into Literature

In this ambitious anthology, short stories sit at various intersections of smolder and technical accomplishment. Continue reading at New Yorker

[ New Yorker | 2021-01-23 11:00:00 UTC ]
More news stories like this | News stories tagged with: #short stories

Brand safety is a social media issue - and it always will be

Our latest research confirms that the general public can tell the difference between an unsafe platform and a quality news publisher - so why can’t our industry? Continue reading at Media Week

[ Media Week | 2021-01-21 11:38:36 UTC ]
More news stories like this | News stories tagged with: #brand safety #general public #news publisher

The remarkable bounce back of New Zealand's magazines

After the withdrawal of Bauer Media last year, the industry appeared to be on its death bed – but not for longAt 8.31am on a Thursday, Henry Oliver received a text message from his employer, alerting him to a company-wide Zoom call in 29 minutes’ time.The day was 2 April 2020, a week into New... Continue reading at The Guardian

[ The Guardian | 2021-01-16 19:00:40 UTC ]
More news stories like this | News stories tagged with: #bauer media #industry appeared #text message #national lockdown #remote working #magazine publishing

Scottish bookshops keep click and collect option as Sturgeon brands books 'essential'

Bookshops in Scotland will still be able to offer click and collect services despite a toughening of coronavirus restrictions, with Scottish First Minister Nicola Sturgeon branding books “essential items”. Continue reading at The Bookseller

[ The Bookseller | 2021-01-13 21:17:15 UTC ]
More news stories like this | News stories tagged with: #scottish bookshops #offer click #collect services #coronavirus restrictions