With a mix both funny and serious videos and a Facebook-first approach, Unilad has amassed 6.7 million fans on the social network. Its strategy is reminiscent of competitors like Lad Bible, with its own bro-focus and reliance on fans to create and promote video -- but Unilad has also been experimenting with more originals and branded content. Warner Bros., for example, partnered with it for an “Entourage” campaign recently. "We understand social better than anyone else,” said Unilad co-founder John Quinlan. The post How Unilad became a viral Facebook publisher for British bros through video appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-07-31 00:00:00 UTC ]
Verified publishers now have the platform's blessing to distribute sponsored content—provided they do so within the guidelines. The post Facebook Opens Up Branded Content to Publishers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-04-08 00:00:00 UTC ]
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Yesterday, at the Digiday Publishing Summit in Vail, Colorado, Refinery29 co-founder Philippe Von Borries explained that his publisher is going "all-in" on video. He said that creating video for television is “one really important marker” in a company’s evolution and having a hand in all types... Continue reading at Digiday
[ Digiday | 2016-03-31 00:00:00 UTC ]
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Warner Bros. Consumer Products has announced its global publishing licensees for the November 18, 2016, feature film release 'Fantastic Beasts and Where to Find Them,' and its sequels. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-22 00:00:00 UTC ]
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Like other publishers, Tasting Table is growing on Facebook, where it did 13.6 million views in January. But while Facebook might offer reach, it doesn’t yet present a revenue opportunity, which is why the company is also focusing on distributing content on its own website and new Apple TV app.... Continue reading at Digiday
[ Digiday | 2016-02-18 00:00:00 UTC ]
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The first ever "Suicide Squad" footage was an intense mix of DC Comics' greatest supervillains mugging to deeply dramatic music. But this first, official "Suicide Squad" trailer takes the gang in a whole new direction, a fun direction. Could this Warner Bros. comic book movie be channeling ...... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-01-20 00:00:00 UTC ]
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Studio Press - the newest imprint under Kings Road Publishing, a division of Bonnier Publishing - is to develop a new Harry Potter Colouring Book range, following on the success of the bestselling Harry Potter Colouring Book. Continue reading at The Bookseller
[ The Bookseller | 2016-01-15 00:00:00 UTC ]
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A movie based on a book inside a Harry Potter book is here, and this is our first glimpse.During a week where many people have reached critical levels of Star Wars overload, Warner Bros. has released the first look at an entire movie based around a book that was listed on Harry Potter's freshman... Continue reading at Fast Company
[ Fast Company | 2015-12-15 00:00:00 UTC ]
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Conde Nast Entertainment -- the magazine publisher's digital video, TV and film division -- is looking to grow its branded entertainment business with the hire of two execs. It has tapped Starcom MediaVest Group vet Eden Gorcey and former Coach marketer Will Misselbrook to run its branded... Continue reading at Advertising Age
[ Advertising Age | 2015-09-11 00:00:00 UTC ]
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With a mix both funny and serious videos and a Facebook-first approach, Unilad has amassed 6.7 million fans on the social network. Its strategy is reminiscent of competitors like Lad Bible, with its own bro-focus and reliance on fans to create and promote video -- but Unilad has also been... Continue reading at Digiday
[ Digiday | 2015-07-31 00:00:00 UTC ]
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Women's magazine publisher Meredith Corp. has acquired Grocery Server, a digital firm that powers location-based ads for food and retail brands. Grocery Server was founded in 2008 as an ad platform that pulls location data from grocery stores and CPG brands into ads on publishers' websites.... Continue reading at AdWeek
[ AdWeek | 2015-07-13 00:00:00 UTC ]
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65twenty, the publisher behind bro-culture sites The Lad Bible and The Sport Bible, is generating more than 750 million views each month on Facebook. But unlike most publishers, a lot of those views are happening on content not created by 65twenty but shot and submitted by its highly engaged... Continue reading at Digiday
[ Digiday | 2015-07-08 00:00:00 UTC ]
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Vogue was named magazine of the year at the annual National Magazine Awards ceremony on Monday night, earning the award that honors brands excelling in both print and digital media as well as areas such as events and branded content. But it was Nautilus -- an indie science magazine published... Continue reading at Advertising Age
[ Advertising Age | 2015-02-03 00:00:00 UTC ]
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Mimi Turner appointed marketing director of ‘lad culture’ website, which says ithas 17 million followers on social mediaTalk about frying pan and fire. Mimi Turner, Richard Desmond’s former communications chief at Northern & Shell, has tipped up at the publisher of controversial website The... Continue reading at The Guardian
[ The Guardian | 2015-01-21 00:00:00 UTC ]
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Earlier this month, Warner Bros. announced its roadmap for DC Comics movies through 2020, and today, Marvel Studios revealed its plans as well. Basically, if you're into superhero/comic book movies, you're set for the next seven years. Need a quick... Continue reading at Engadget
[ Engadget | 2014-10-29 00:00:00 UTC ]
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J K Rowling’s Harry Potter film spin-off, inspired by Hogwarts textbook Fantastic Beasts and Where to Find Them, will be a trilogy. Warner Bros has announced that the three films, which will follow Fantastic Beasts author Newt Scamander and are written by Rowling herself, will have release... Continue reading at The Bookseller
[ The Bookseller | 2014-10-17 00:00:00 UTC ]
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Group SJR has hired Pulitzer Prize winners and is stepping up its international expansion to compete with publishers' native ad studios for marketing spend. The post WPP touts its journalism cred in battle for branded content appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-09-09 00:00:00 UTC ]
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Nathan Lump has rejoined Travel + Leisure as editor. He previously worked for the magazine from 2000 to 2006. He most recently worked as director of branded content at Condé Nast. Continue reading at Folio Magazine
[ Folio Magazine | 2014-08-28 00:00:00 UTC ]
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Neither side has confirmed it, but it looks like Amazon's latest pricing battle (after Warner Bros. and its ongoing battle with book publisher Hachette) is with Disney. That's why you can't pre-order a copy of Guardians of the Galaxy on DVD or... Continue reading at Engadget
[ Engadget | 2014-08-09 00:00:00 UTC ]
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