With a mix both funny and serious videos and a Facebook-first approach, Unilad has amassed 6.7 million fans on the social network. Its strategy is reminiscent of competitors like Lad Bible, with its own bro-focus and reliance on fans to create and promote video -- but Unilad has also been experimenting with more originals and branded content. Warner Bros., for example, partnered with it for an “Entourage” campaign recently. "We understand social better than anyone else,” said Unilad co-founder John Quinlan. The post How Unilad became a viral Facebook publisher for British bros through video appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-07-31 00:00:00 UTC ]
Nobody knows if consumer revenue, branded content, commerce, or events will make up for losses in the display ad market. But that isn’t stopping publishers from trying. At Moguls and the Digiday Publishing Summit in Key Biscayne, Fla., strong interest in alternative forms of revenue stood out:... Continue reading at Digiday
[ Digiday | 2018-10-08 00:00:00 UTC ]
More news stories like this
Warner Bros. Entertainment, now owned by mobile giant AT&T, has formed a new division to make the most of its big brands, including comic book publisher DC Entertainment. The new unit, which carries the buzzword-heavy name of Warner Bros. Global Brands and Experiences, will be led by Pam... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-09-14 00:00:00 UTC ]
More news stories like this
Fifty-six percent of European publishers say the core focus of their video distribution strategy is their owned sites compared to 34 percent who focus on social platforms. The post Digiday Research: European publishers bet on their own properties for video appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-20 00:00:00 UTC ]
More news stories like this
Warner Bros.’ highly anticipated Hall H panel got off to a political start Saturday morning as the stars of the sequel to the “Harry Potter” spinoff “Fantastic Beasts: The Crimes of Grindelwald” took the stage. Onscreen in the Harry Potter universe, wizards spin extraordinary spells with the wave... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-07-22 00:00:00 UTC ]
More news stories like this
Time Warner Inc. is no more. Late Thursday, AT&T Inc. announced that it completed its $85-billion acquisition of Time Warner Inc., just two days after a federal judge in Washington gave the deal the green light. AT&T wasted little time consolidating its hard-fought prize — a blockbuster... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-06-15 00:00:00 UTC ]
More news stories like this
DC Entertainment President Diane Nelson is officially leaving her position as head of the storied Warner Bros.-owned comic book publisher, following a two-month leave of absence. Nelson, who also served as Warner Bros.’ president of consumer products, first stepped away from her duties in late... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-06-07 00:00:00 UTC ]
More news stories like this
Isobel Richardson has joined Penguin Ventures as head of brand management from Warner Bros Kids and Family Entertainment division. Continue reading at The Bookseller
[ The Bookseller | 2018-05-30 00:00:00 UTC ]
More news stories like this
Warner Bros. subsidiary DC Comics is bringing its comic books to life for its 2018 SXSW activation. The film and TV studio brought several vehicles from two Batman films, as well as last year's Justice League, allowing festival-goers to get up close and personal with movie history. "They... Continue reading at AdWeek
[ AdWeek | 2018-03-16 00:00:00 UTC ]
More news stories like this
Warner Bros. is in talks with Paul King, the director of the two "Paddington" films, to take on a new adaptation of “Willy Wonka”, according to Variety magazine. Continue reading at The Bookseller
[ The Bookseller | 2018-02-14 00:00:00 UTC ]
More news stories like this
European publishers are twice as likely as U.S. publishers to have laid off staff or plan to do so to support their pivots to video. The post Digiday Research: 33 percent of European publishers report layoffs to support the pivot to video appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-23 00:00:00 UTC ]
More news stories like this
Niantic Labs, the creator of free-to-download augmented reality game Pokemon Go, is to launch a new game based on Harry Potter in conjunction with Warner Bros. Continue reading at The Bookseller
[ The Bookseller | 2017-11-10 00:00:00 UTC ]
More news stories like this
AT&T’s proposed $85-billion purchase of Time Warner Inc., which owns CNN, HBO and Warner Bros. studios, is encountering resistance from the U.S. Department of Justice. For months, the Dallas telecommunications giant has been confidently predicting that it would finalize the takeover of Time... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-11-09 00:00:00 UTC ]
More news stories like this
At the Digiday Publishing Summit, publisher executives shared mixed views on the pivot to video and its ability to provide meaningful revenue streams. The post Digiday Research: 80 percent of publishers will spend more on video appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-09 00:00:00 UTC ]
More news stories like this
Ezra Miller is the Flash for Warner Bros.' next big superhero production, "Justice League." So naturally, he was on hand at Comic-Con to rally the geek troops for their premiere in November. However, Miller isn't just any old celebrity putting in the basic due diligence at the comic book... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-07-23 00:00:00 UTC ]
More news stories like this
The estate of J R R Tolkien and HarperCollins have reportedly settled an $80m (£62m) lawsuit against Warner Bros over the licensing of online games, apps, slot machines and other types of gambling merchandise based on The Hobbit and The Lord of the Rings. Continue reading at The Bookseller
[ The Bookseller | 2017-07-05 00:00:00 UTC ]
More news stories like this
At the Digiday Video Anywhere Summit, video publishers assess the challenges and opportunities in video. The post Digiday Research: YouTube and Facebook are where the action is in video appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-12 00:00:00 UTC ]
More news stories like this
Bloomberg Media wants marketers to capitalize on consumer mood swings.The publishing tycoon plans to use its NewFronts presentation on Monday to promote a new offering, dubbed Trigr, that allows marketers to serve a custom tailored creative or branded content after specific market conditions are... Continue reading at Advertising Age
[ Advertising Age | 2017-05-01 00:00:00 UTC ]
More news stories like this
There are pretty much only two movie seasons each year, Summer Escape and Oscar Bait. Although the first of the two categories is sometimes indistinguishable from March and April fare (hello, F8 of the Furious) there’s something indelibly summer-y about the cinema of May. This year is no... Continue reading at Fast Company
[ Fast Company | 2017-05-01 00:00:00 UTC ]
More news stories like this
For the first time in its 129-year history, the Financial Times said digital advertising revenue has surpassed print. The company credits a chunk of its success to content marketing studio Alpha Grid, which it acquired a controlling stake in last June.The Alpha Grid acquisition was part of a... Continue reading at Advertising Age
[ Advertising Age | 2017-04-20 00:00:00 UTC ]
More news stories like this