How to use Facebook to take advantage of Google’s Q4 price surge

What are the best practices for optimizing Facebook campaigns this holiday season? Leading publishers are taking advantage of cost-per-page-view campaigns to maximize their ROI at the end of the year and fight Google's price surges. Join this session to learn what these campaigns should look like, why Q4 is a peak time for Facebook advertising, keys for increasing ROI and who is already doing this well. Sponsored content by Keywee. The post How to use Facebook to take advantage of Google’s Q4 price surge appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-11-10 00:00:00 UTC ]
News tagged with: #taking advantage #fight google #facebook advertising #holiday season #leading publishers #sponsored content

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Apple's Steve Jobs conspired on ebook price-fixing, lawsuits say

WASHINGTON -- Former Apple Inc. Chief Executive Steve Jobs and top executives at five major book publishers illegally conspired to raise the prices of ebooks, costing consumers tens of millions of dollars, federal and state officials alleged in antitrust suits filed Wednesday. Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook price-fixing #washington -- #top executives

US Sues Apple and Publishers Over e-Book Prices

The US accuses Apple and Hachette, HarperCollins, Macmillan, Simon and Schuster and Penguin of colluding over the prices of ebooks they sell. This lawsuit is over the firms' move to the agency model where publishers rather than sellers set price ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book prices #sues apple #agency model

Google shuts down reseller scheme for UK bookshops too

Google has told UK bookshops that it is shutting its reseller programme, and has invited the... Continue reading at The Bookseller

[ The Bookseller | 2012-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk bookshops

Justice Department formally charges Apple, big five publishers in ebook price fixing case (update)

The Justice Department has formally decided to sue Apple, Hachette, HarperCollins, Macmillian, Penguin and Simon & Schuster over alleged ebook price-rigging. Apple and Macmillian have already denied any wrongdoing, saying that the agreements were enhancing competition in an industry... Continue reading at Engadget

[ Engadget | 2012-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sell books #previously believed #favored nation #fascinating reading

DOJ Files E-book Price Fixing Lawsuit Against Apple

The U.S. Department of Justice has filed an antitrust lawsuit against Apple and five book publishers for alleged ebook price fixing the Wall Street Journal... Continue reading at PC World

[ PC World | 2012-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #antitrust lawsuit #book publishers

Apple, Major Publishers Sued Over E-Book Pricing

The Department of Justice is accusing the companies of colluding to raise ebook prices by using the 'agency' model of ebook pricing. Continue reading at PC World

[ PC World | 2012-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book pricing #ebook pricing

DOJ accuses Apple, five publishers of colluding to fix ebook prices

In December 2010 I asked: "Is someone fixing ebook prices?" Google's digital bookstore opened for business, and I started comparing prices only to find them fairly consistent across all retailers. I expected to see huge variances, not pricing consistency, which shouldn't be in a competitive... Continue reading at Betanews

[ Betanews | 2012-04-11 00:00:00 UTC ]
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Consumer Group: E-book Price Fixing Costs Big Bucks

E-book price fixing will cost consumers more than US$200 million this year, and U.S. antitrust authorities should take action against Apple and a group of... Continue reading at PC World

[ PC World | 2012-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$200 million #antitrust authorities

Bad new for independent bookstores: Is Google becoming "another Amazon"?

Google will end its Google eBooks reseller program which allowed independent bookstores to sell ebooks through Google's platform. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent bookstores #sell ebooks

Media Decoder Blog: In a Blow to Independent Bookstores, Google to Discontinue Reseller Program

Google said the program, which allowed independent bookstores to sell ebooks through their Web sites, was not a success. Bookstores said it was a valuable platform that allowed them to give customers something they wanted. Continue reading at The New York Times

[ The New York Times | 2012-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent bookstores #sell ebooks #web sites #give customers

Google pulls plug on partnership with independent bookstores

The nation's independent bookstores got another bit of bad news Thursday: Google Inc.is closing the books on them. Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent bookstores

E-book price probe 'approaching resolution'

The European and US investigation into ebook pricing may be approaching resolution, say US press... Continue reading at The Bookseller

[ The Bookseller | 2012-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook pricing

Settlement Near on E-Book Pricing

Talks to resolve U.S. and European price-fixing probes into ebooks are heating up, with three international publishers inclined to settle the matter, according to people familiar with the matter. Continue reading at AllThingsD

[ AllThingsD | 2012-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book pricing #people familiar

Google Offers Publishers a Way to Monetize Content With Surveys

Google has announced a new way for online news publishers to gate access to their premium content, by requiring would-be readers to fill in a survey first. Continue reading at PC World

[ PC World | 2012-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #monetize content #premium content

Waterstones launches Easter half-price offer

Waterstones launched a new Buy One Get One Half Price (BOGOHP) promotional offer on selected... Continue reading at The Bookseller

[ The Bookseller | 2012-03-29 00:00:00 UTC ]
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Google Play to launch in France

Google is about to launch ebooks on the Google Play entertainment portal in France, according to... Continue reading at The Bookseller

[ The Bookseller | 2012-03-21 00:00:00 UTC ]
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Publishers must be more 'dynamic' over pricing, IPG hears

Publishers need to emerge from the shadow of Nielsen BookScan and use their own judgement while... Continue reading at The Bookseller

[ The Bookseller | 2012-03-16 00:00:00 UTC ]
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Right pricing ebooks: Is the government actually discouraging competition?

Authors Guild President Scott Turow charges in an open letter about ebook pricing: “Our government may be on the verge of killing real competition in order to save the appearance of competition.” Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pricing ebooks #open letter #ebook pricing

EU ready to settle with publishers over ebook price-fixing, but no talks yet

European Union antitrust chief Joaquin Almunia says that the Competition Commission is open to a settlement with publishers in the increasingly high-profile ebook price fixing case, but only if the companies address key regulatory issues. Almunia says regulators are coordinating with the Justice... Continue reading at Betanews

[ Betanews | 2012-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook price-fixing #competition commission #justice department #simon schuster #key issue