How to use Facebook to take advantage of Google’s Q4 price surge

What are the best practices for optimizing Facebook campaigns this holiday season? Leading publishers are taking advantage of cost-per-page-view campaigns to maximize their ROI at the end of the year and fight Google's price surges. Join this session to learn what these campaigns should look like, why Q4 is a peak time for Facebook advertising, keys for increasing ROI and who is already doing this well. Sponsored content by Keywee. The post How to use Facebook to take advantage of Google’s Q4 price surge appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-11-10 00:00:00 UTC ]
News tagged with: #taking advantage #fight google #facebook advertising #holiday season #leading publishers #sponsored content

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The Coming Book Wars: Apple vs. Amazon vs. Google vs. the U.S.

Unresolved conflicts among publishers, sellers, libraries, and the U.S. Justice Department cloud the future of the publishing industry. Continue reading at The Atlantic

[ The Atlantic | 2012-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry


Why Apple's eBook Pricing Defense Is Wrong

Apple responded to DOJ antitrust accusations claiming it simply leveled the playing field against Amazon's virtual monopoly of the ebook industry. I disagree. Continue reading at PC World

[ PC World | 2012-04-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #playing field


The Media Equation: Amazon Low Prices Disguise a High Cost

An antitrust suit may provide short-term price reductions on ebooks, but once the competition is flattened, Amazon is likely to resume its monopolistic ways. Continue reading at The New York Times

[ The New York Times | 2012-04-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media equation #high cost #antitrust suit


Amazon’s E-Book Pricing a Constant Thorn for Publishers

In February, the Educational Development Corporation said it would remove all its titles from Amazon, more evidence of the tumult over who gets to decide how much a book costs. Continue reading at The New York Times

[ The New York Times | 2012-04-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book pricing


Apple denies it conspired to raise ebook prices

Apple Inc. says the accusation that it conspired with major book publishers to raise the price of ebooks is untrue.Apple spokesman Tom Neumayr says that, contrary to allegations in lawsuits by the Justice Department and 15 states, Apple fostered innovation and competition by introducing its... Continue reading at Crains New York

[ Crains New York | 2012-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple denies #justice department #monopolistic grip #publishing industry #$100 million


Apple defends ebook price-fixing by calling Amazon a monopoly

Apple shot back at critics and the Justice Department late Thursday, denying claims that it colluded with publishers to keep the price of ebooks artificially high. Even more interesting? The Cupertino, Calif. company took a veiled shot at Amazon, saying its actions were necessary to break up the... Continue reading at Betanews

[ Betanews | 2012-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #monopolistic grip #key businesses #tablet market


Apple denies price-fixing charges on ebooks

The company says it allows publishers to set their own prices. Several antitrust lawsuits have accused former chief Steve Jobs of inflating prices of new releases and bestsellers.Apple Inc., responding for the first time to antitrust charges levied against it and five major book publishers this... Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #antitrust lawsuits #electronic books


Apple says ebook price fixing charges 'simply not true,' Macmillan also responds

Not that we were expecting Apple and Macmillan to simply fess up and say, "you're right, totally tried to circumvent the free market," but both companies have come out swinging pretty hard against the allegations of price fixing. Apple has rejected the charges, calling them "simply not true." A... Continue reading at Engadget

[ Engadget | 2012-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #breaking amazon #monopolistic grip #publishing industry #john sargent #court -- #daunting task


An E-Book Argument: Are Fixed Prices Needed to Preserve Publishing?

Alleged collusion aside, the publishing industry's agency pricing model may actually protect the long-term interests of everyone in the ebook value chain. Continue reading at AllThingsD

[ AllThingsD | 2012-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book argument #alleged collusion #publishing industry


Apple: E-book price-fixing accusation 'simply not true'

Apple Inc.  is denying antitrust charges filed against it and five major book publishers this week that accuse the companies of a price-fixing scheme to inflate the prices paid for electronic books. Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #electronic books


The Real Bad Guy in the E-Book Price Fixing Case

This week, the Obama administration’s Justice Department struck a great legal blow against our open market for books, and indeed against open markets in America. Even though online retailer Amazon has captured more than 50 percent of many key book markets—like the one for ebooks—antitrust... Continue reading at Slate

[ Slate | 2012-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #obama administration #open market


Some Publishers Quickly Settle E-book Price-Fixing Lawsuit

Three of the five book publishers sued Wednesday by the Department of Justice quickly agree to scrap their deal with Apple and claim no wrong-doing. Continue reading at PC World

[ PC World | 2012-04-12 00:00:00 UTC ]
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US sues Apple over ebook 'price fixing'

Apple and publishers Penguin and Macmillan have decided to fight US government charges that they conspired to fix the prices of ebooks, even as three other publishers agreed to a settlement aimed at lowering prices for consumers. Continue reading at Stuff

[ Stuff | 2012-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sues apple #lowering prices #price fixing #publishers agreed


Amazon Might Slash e-Book Prices to $9.99

Morning Business Memo: Amazon is the big winner in the government’s decision to go after Apple and major publishers over alleged ebook price fixing. Amazon might decide to slash the price of many bestsellers from $14.99 to $9.99. The Justice Department and 15 states sued... Continue reading at ABC News

[ ABC News | 2012-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big winner #major publishers #justice department


With the states suing over ebook price fixing, Apple needs to surrender

Attorneys General in 16 states filed suit against Apple and three publishing companies Wednesday, following a similar suit filed this morning by the US Justice Department. Unlike the federal suit, the states action also looks for monetary compensation in addition to the end of the collusive... Continue reading at Betanews

[ Betanews | 2012-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #attorneys general #justice department #federal suit #south dakota #west virginia #puerto rico


Apple, ebook publishers accused of price fixing

Apple's Steve Jobs played a key role in a price-fixing plan with five ebook publishers, federal and state officials say in antitrust lawsuits.WASHINGTON — Former Apple Inc. Chief Executive Steve Jobs was a key player in a conspiracy with five major book publishers to drive up the price of... Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #price fixing #key role #ebook publishers #state officials #antitrust lawsuits #key player #digital books


Apple's Steve Jobs conspired on ebook price-fixing, lawsuits say

WASHINGTON -- Former Apple Inc. Chief Executive Steve Jobs and top executives at five major book publishers illegally conspired to raise the prices of ebooks, costing consumers tens of millions of dollars, federal and state officials alleged in antitrust suits filed Wednesday. Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook price-fixing #washington -- #top executives


Justice Department formally charges Apple, big five publishers in ebook price fixing case (update)

The Justice Department has formally decided to sue Apple, Hachette, HarperCollins, Macmillian, Penguin and Simon & Schuster over alleged ebook price-rigging. Apple and Macmillian have already denied any wrongdoing, saying that the agreements were enhancing competition in an industry... Continue reading at Engadget

[ Engadget | 2012-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sell books #previously believed #favored nation #fascinating reading


DOJ Files E-book Price Fixing Lawsuit Against Apple

The U.S. Department of Justice has filed an antitrust lawsuit against Apple and five book publishers for alleged ebook price fixing the Wall Street Journal... Continue reading at PC World

[ PC World | 2012-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #antitrust lawsuit #book publishers


DOJ accuses Apple, five publishers of colluding to fix ebook prices

In December 2010 I asked: "Is someone fixing ebook prices?" Google's digital bookstore opened for business, and I started comparing prices only to find them fairly consistent across all retailers. I expected to see huge variances, not pricing consistency, which shouldn't be in a competitive... Continue reading at Betanews

[ Betanews | 2012-04-11 00:00:00 UTC ]
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