In 2017, we came to a realization: Our jobs should be easier. We worked on opposite ends of the advertising and media buying process. Lynn came from the buy side as a digital media manager at Macy’s, who had also previously handled agency work. Mollie was on the sales side, working at AdTheorent as director of New York ad sales [O1] and managing a team of sales reps. We were frustrated—we knew our industry well but kept thinking, “This is ridiculous, why is this [buying and selling] process so difficult? It shouldn’t be that complicated to understand what is out there and how much it costs.” As many in the industry know well, the process of direct sales is time-consuming. It is inefficient and very cost-intensive. If you are selling, you need to hire a whole staff to go after clients, but the win-rate is extremely low at just 20 percent. Often when you don't win business, it's because you can't get in front of the agency for a meeting, or they didn't realize you also could do “X” because they thought of you only as “Y.” Why wasn’t there a space where sellers could promote their media company, showcase everything they can offer, to ensure they are always being considered, when relevant, by advertisers with the budget to deploy. On the ad buying side, the process for partnering directly with a great media company is still really old school—writing out a manual brief, individually emailing different partners. Regardless of whether you're at a large client or an agency,... Continue reading at 'Advertising Age'
[ Advertising Age | 2020-06-11 15:19:00 UTC ]
From Greenville, S.C., to Lakeland, Fla., media company 6AM City is engaging audiences in communities across the southeastern U.S. with email newsletters in the spirit of The Skimm – but on a hyper-local level. In this episode, Co-Founder & COO Ryan Heafy discusses 6AM's business model,... Continue reading at Publishing Executive
[ Publishing Executive | 2020-05-18 12:31:36 UTC ]
More news stories like this
Condé Nast is laying off "just under 100" staffers in the U.S. as part of a larger cost-cutting effort at the company, CEO Roger Lynch said Wednesday morning. In a staff memo obtained by The Daily Beast's Maxwell Tani, Lynch said the cuts are concentrated in "specific areas where we could bring... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-13 14:49:32 UTC ]
More news stories like this
Take a look behind the scenes at the marketing push for Jen Hatmaker’s new ‘Fierce, Free, and Full of Fire,’ released in the midst of the Covid-19 pandemic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-13 04:00:00 UTC ]
More news stories like this
‘The Hope of Glory,’ ‘Suffer Strong,’ ‘The Gift of One Day,’ and more titles centered on overcoming challenges take the top 10 spots on PW’s Religion Nonfiction Bestsellers list amid the Covid-19 pandemic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-13 04:00:00 UTC ]
More news stories like this
The Christian Retail Association surveyed over 220 independent Christian bookstores to see how the Covid-19 pandemic has impacted them, offering an idea of the number of store closures, furloughs, layoffs, and ways retailers are coping. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-11 04:00:00 UTC ]
More news stories like this
The Arts and Humanities Research Council (AHRC) is to explore the impact of culture during the Covid-19 pandemic via a new campaign, Boundless Creativity. Continue reading at The Bookseller
[ The Bookseller | 2020-05-07 09:18:11 UTC ]
More news stories like this
Total sales at Houghton Mifflin Harcourt fell only 2.4% in the first quarter of 2020 compared to a year ago, but the educational and trade book publisher said it expects its business to be "severely impacted" by the Covid-19 pandemic in the second quarter. It is projecting that most schools will... Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-07 04:00:00 UTC ]
More news stories like this
A "groundbreaking" study--a term used by a report's authors--found that publishers receive only a little more than half (51%) of advertisers' spend. The report, published today by ISBA, the UK trade body for brand-side marketers, raises concerns about transparency in the digital media ecosystem,... Continue reading at AdWeek
[ AdWeek | 2020-05-06 20:21:44 UTC ]
More news stories like this
Pondr hopes to raise at least $10 million this year and has already netted at least $1 million from Cargill heirs Whitney and Betty Macmillan. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-04-30 09:00:00 UTC ]
More news stories like this
This year's Bloody Scotland International Crime Festival has been cancelled, owing to the Covid-19 pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-04-29 02:03:17 UTC ]
More news stories like this
David Higham Associates (DHA) has announced this year's open day will take place online, due to the Covid-19 pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-04-27 19:47:27 UTC ]
More news stories like this
The International Publishers Association (IPA) has reaffirmed the importance of copyright law, stating the Covid-19 pandemic "does not make copyright protection less viable or infringement less unlawful." Continue reading at The Bookseller
[ The Bookseller | 2020-04-27 10:06:18 UTC ]
More news stories like this
A J Waines, Fiona Veitch Smith and Holly Watt will feature in this year's National Crime Reading Month, which is now online due to the Covid-19 pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-04-26 19:51:35 UTC ]
More news stories like this
In a joint statement released to mark World Book Day, leaders of three organizations serving the publishing industry issued a cry to support the country’s booksellers as they struggle to survive the Covid-19 pandemic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-24 04:00:00 UTC ]
More news stories like this
The independent bookstore e-commerce site Bookshop.org has seen a 2,000% increase in sales in the last month and has become a lifeline for many stores that have been temporarily closed by the Covid-19 pandemic. Yet despite its apparent success, the site has skeptics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-24 04:00:00 UTC ]
More news stories like this
The Quarto Group posted its first profit since 2016 last year, despite a sales decline. The financial forecast for 2020 is clouded by the impact of the Covid-19 pandemic, which has already led to "falling orders and revenues," the publisher said. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-24 04:00:00 UTC ]
More news stories like this
When Protocol, a new site focusing on technology coverage, launched in February, expectations were high. After all, the man behind the site—Robert Allbritton, who owns it through his holding company, Capital News—also helped create Politico, one of the most successful digital media companies of... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-04-23 11:45:31 UTC ]
More news stories like this
The Covid-19 pandemic has seen a spike in reading among young adults, a survey from The Reading Agency has found. Continue reading at The Bookseller
[ The Bookseller | 2020-04-23 02:12:37 UTC ]
More news stories like this
With the California Consumer Privacy Act now the law, digital media companies are reevaluating their online data collection policies and the procedures Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-22 18:30:50 UTC ]
More news stories like this
The awarding of the £50,000 International Booker Prize ceremony is being postponed from May until later in the summer because of the Covid-19 pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-04-20 00:41:32 UTC ]
More news stories like this