In 2017, we came to a realization: Our jobs should be easier. We worked on opposite ends of the advertising and media buying process. Lynn came from the buy side as a digital media manager at Macy’s, who had also previously handled agency work. Mollie was on the sales side, working at AdTheorent as director of New York ad sales [O1] and managing a team of sales reps. We were frustrated—we knew our industry well but kept thinking, “This is ridiculous, why is this [buying and selling] process so difficult? It shouldn’t be that complicated to understand what is out there and how much it costs.” As many in the industry know well, the process of direct sales is time-consuming. It is inefficient and very cost-intensive. If you are selling, you need to hire a whole staff to go after clients, but the win-rate is extremely low at just 20 percent. Often when you don't win business, it's because you can't get in front of the agency for a meeting, or they didn't realize you also could do “X” because they thought of you only as “Y.” Why wasn’t there a space where sellers could promote their media company, showcase everything they can offer, to ensure they are always being considered, when relevant, by advertisers with the budget to deploy. On the ad buying side, the process for partnering directly with a great media company is still really old school—writing out a manual brief, individually emailing different partners. Regardless of whether you're at a large client or an agency,... Continue reading at 'Advertising Age'
[ Advertising Age | 2020-06-11 15:19:00 UTC ]
The International Publishers Association (IPA) has reaffirmed the importance of copyright law, stating the Covid-19 pandemic "does not make copyright protection less viable or infringement less unlawful." Continue reading at The Bookseller
[ The Bookseller | 2020-04-27 10:06:18 UTC ]
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A J Waines, Fiona Veitch Smith and Holly Watt will feature in this year's National Crime Reading Month, which is now online due to the Covid-19 pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-04-26 19:51:35 UTC ]
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The independent bookstore e-commerce site Bookshop.org has seen a 2,000% increase in sales in the last month and has become a lifeline for many stores that have been temporarily closed by the Covid-19 pandemic. Yet despite its apparent success, the site has skeptics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-24 04:00:00 UTC ]
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In a joint statement released to mark World Book Day, leaders of three organizations serving the publishing industry issued a cry to support the country’s booksellers as they struggle to survive the Covid-19 pandemic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-24 04:00:00 UTC ]
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The Quarto Group posted its first profit since 2016 last year, despite a sales decline. The financial forecast for 2020 is clouded by the impact of the Covid-19 pandemic, which has already led to "falling orders and revenues," the publisher said. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-24 04:00:00 UTC ]
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When Protocol, a new site focusing on technology coverage, launched in February, expectations were high. After all, the man behind the site—Robert Allbritton, who owns it through his holding company, Capital News—also helped create Politico, one of the most successful digital media companies of... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-04-23 11:45:31 UTC ]
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The Covid-19 pandemic has seen a spike in reading among young adults, a survey from The Reading Agency has found. Continue reading at The Bookseller
[ The Bookseller | 2020-04-23 02:12:37 UTC ]
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With the California Consumer Privacy Act now the law, digital media companies are reevaluating their online data collection policies and the procedures Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-22 18:30:50 UTC ]
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The awarding of the £50,000 International Booker Prize ceremony is being postponed from May until later in the summer because of the Covid-19 pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-04-20 00:41:32 UTC ]
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Faber has had to amend its children's books publishing schedule due to the Covid-19 pandemic, with Francesca Simon's latest title delayed until next year. Continue reading at The Bookseller
[ The Bookseller | 2020-04-19 15:49:56 UTC ]
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Sphere is publishing a collection of essays providing "a new non-fiction take on the Covid-19 pandemic". Titled A Little Light, it contains contributions from journalists including the science editors of both the Times and the Telegraph. Continue reading at The Bookseller
[ The Bookseller | 2020-04-17 00:13:49 UTC ]
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BookTrust has extended Cressida Cowell's tenure at Waterstones Children's Laureate by a year, in response to the Covid-19 pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-04-15 17:01:56 UTC ]
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With the current COVID-19 pandemic leading to increased demand for online services there have been concerns about the web's ability to cope. New analysis by Fastly of traffic patterns between January and March looks at regional trends for key US states and countries around the globe that are... Continue reading at Betanews
[ Betanews | 2020-04-09 10:31:56 UTC ]
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Rough Guides is offering a free e-book to customers during the Covid-19 pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-04-09 05:10:16 UTC ]
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Unit sales of print books rose 6.9% last week over the week ended March 28 at outlets that report to NPD BookScan. An early arrival of Easter and Passover helped soften the sales blow caused by the Covid-19 pandemic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-09 04:00:00 UTC ]
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The Pulitzer Prize Board has postponed the announcement of the winners of the 2020 Pulitzer Prizes due to the COVID-19 pandemic. Continue reading at Book Riot
[ Book Riot | 2020-04-08 18:50:06 UTC ]
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Bloomsbury has announced a strategy to support independent bookshops during the Covid-19 pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-04-08 07:54:28 UTC ]
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Oxford University Press (OUP) has made many of its flagship educational and home learning resources available for free, in order to support teachers, parents and learners affected by the Covid-19 pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-04-08 06:50:42 UTC ]
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The Times Literary Supplement is offering free advertising to independent bookshops in the light of the Covid-19 pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-04-08 04:53:42 UTC ]
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Group Nine Media, whose digital media properties include PopSugar, The Dodo and NowThis, laid off dozens of employees, or 7% of its more than 700-person staff, across the company. It's the latest publisher to take drastic action as COVID-19 has drastically altered the media landscape. As the... Continue reading at AdWeek
[ AdWeek | 2020-04-07 20:39:10 UTC ]
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