How The Sun’s fantasy football newsletter increased retention by 68%

"We are building a more franchise approach to content," said Edward Bearryman, head of content and communities at News UK. "As many brands in the digital space find, bringing in audiences with content is easy, but digital content brands can struggle with loyalty." The post How The Sun’s fantasy football newsletter increased retention by 68% appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-08-29 04:00:39 UTC ]
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October’s 8 Best SF and Fantasy Books

The hits just keep coming: As autumn descends with blessedly cooler temperatures and falling leaves, so too drop some excellent science fiction and fantasy books. We already sung the praises of Elijah Kinch Spector’s clever debut Kalyna the Soothsayer in August, but that’s moved to October, so... Continue reading at Literrary Hub

[ Literrary Hub | 2022-10-03 08:56:32 UTC ]
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4 witchy books from the world of science fiction and fantasy

Megan Giddings, Emily Lloyd Jones, Sangu Mandanna and Desideria Mesa add new twists to a popular subgenre. Continue reading at The Washington Post

[ The Washington Post | 2022-09-17 12:00:00 UTC ]
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Byron Allen threatens to sue more advertisers in push to increase Black media spend

As McDonald's and Nielsen lawsuits proceed, Allen says spending on Black-owned media isn't rising fast enough. Continue reading at Advertising Age

[ Advertising Age | 2022-09-14 09:30:00 UTC ]
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5 mystery books to cozy up with as the sun sets on vacation season

Settle in with novels by Donna Leon, Sulari Gentill, Elly Griffiths, Jean-Luc Bannalec and Sara Paretsky. Continue reading at The Washington Post

[ The Washington Post | 2022-08-23 12:00:00 UTC ]
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Nielsen Strikes Measurement Deal With Amazon for Thursday Night Football

Even though Thursday Night Football is moving exclusively to Prime Video this season, marketers won't be in the dark about how many viewers are watching the games--and their ads. Nielsen and Amazon have signed a three-year agreement to measure Prime Video's NFL Thursday Night Football streaming... Continue reading at AdWeek

[ AdWeek | 2022-08-16 12:15:00 UTC ]
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Amazon strikes deal with Nielsen to measure NFL 'Thursday Night Football' ratings

E-commerce giant wants to give advertisers familiar ratings but hints it will also leverage purchase data. Continue reading at Advertising Age

[ Advertising Age | 2022-08-16 12:15:00 UTC ]
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New Science Fiction and Fantasy Novels

Three new books, from epic fantasy to biological thriller, consider an age-old question. Continue reading at The New York Times

[ The New York Times | 2022-08-01 18:00:06 UTC ]
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Fun, Feel-Good, & Empowering Middle Grade and YA Science Fiction and Fantasy

These middle grade and young adult science fiction and fantasy books are empowering and fun, and will provide the best light-hearted escape, like The Lost Ryū by Emi Watanabe Cohen. Continue reading at Book Riot

[ Book Riot | 2022-07-20 10:33:00 UTC ]
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Morning Brew Tops $36 Million First-Half Revenue and Launches Its 10th Newsletter

The business news publisher Morning Brew, an Axel Springer property, launched its 10th newsletter Monday morning, a product called CFO Brew that aims to reach readers in strategic and corporate finance. The publisher has grown rapidly since selling a majority stake to Insider in October 2020... Continue reading at AdWeek

[ AdWeek | 2022-07-12 10:01:54 UTC ]
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Salman Rushdie has written an epic fantasy novel.

Salman Rushdie—the former PEN America President and Booker Prize-winning author of Midnight’s Children, The Satanic Verses, and Joseph Anton—just sold a new novel, and it sounds like a doozy. Billed as a translation of an ancient Indian myth, Victory City—Rushdie’s fifteenth novel, his first... Continue reading at Literrary Hub

[ Literrary Hub | 2022-07-01 15:22:16 UTC ]
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Mila Kunis and Sharad Devarajan Launch Web3-Based Fantasy Universe and Media Company

Today, actress, producer and Web3 innovator, Mila Kunis and media entrepreneur and superhero creator, Sharad Devarajan announce the launch of a multi-platform global entertainment universe, Armored Kingdom Media, Inc. Co-founded by technologist Lindsey McInerney and producer and actress Lisa... Continue reading at AdWeek

[ AdWeek | 2022-06-10 15:35:00 UTC ]
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YA Fantasy eBooks On Sale for $3-4 This Week

Here are some of the most popular YA fantasy novels you can grab now for under $5! Continue reading at Book Riot

[ Book Riot | 2022-06-08 14:20:51 UTC ]
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7 New Science Fiction and Fantasy Novels to Read This Summer

Rethinking old myths and accepted narratives comes with risks, but the results can be thrilling. Continue reading at The New York Times

[ The New York Times | 2022-05-27 20:30:15 UTC ]
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Science fiction, fantasy, thriller? Books we love but can’t define.

Susanna Clarke’s ‘Piranesi’ is one great book that’s hard to categorize. What hard-to-classify novels do you enjoy? Continue reading at The Washington Post

[ The Washington Post | 2022-05-07 12:00:25 UTC ]
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Historical Novelists and Fantasy Writers Should Be Friends

Author Christopher M. Cevasco says there's a surprising lack of crossover between the two. Continue reading at Wired

[ Wired | 2022-04-29 16:00:00 UTC ]
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How Tolkien and Lord of the Rings inspired the commercial and artistic success of the fantasy fiction genre

The Lord of the Rings paperback edition could be said to have sparked the commercial fantasy genre as we know it. Continue reading at The Conversation

[ The Conversation | 2022-04-18 19:57:13 UTC ]
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Dreaming of France? Two new mystery novels will feed your fantasies.

Martin Walker’s ‘Bruno’s Challenge’ and Cara Black’s ‘Murder at the Porte de Versailles’ should come with wine and cheese. Continue reading at The Washington Post

[ The Washington Post | 2022-04-16 12:00:00 UTC ]
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Book Challenges Quadrupled in 2021, an Unprecedented Increase

729 formal book challenges were reported to the American Library Association in 2021, which is likely only 10% of total challenges. Continue reading at Book Riot

[ Book Riot | 2022-04-04 17:35:10 UTC ]
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New Science Fiction and Fantasy Novels 

These new science fiction and fantasy novels feature Icelandic horses, memory removal and romance in the multiverse. Continue reading at The New York Times

[ The New York Times | 2022-04-04 09:23:07 UTC ]
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Let’s talk about Hollywood as inspiration for great fantasy novels

Tinsel Town has influenced books from "The Princess Bride" to "Moving Pictures" and "Only the Dead Know Burbank." Continue reading at The Washington Post

[ The Washington Post | 2022-04-02 12:00:55 UTC ]
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