How The Sun’s fantasy football newsletter increased retention by 68%

"We are building a more franchise approach to content," said Edward Bearryman, head of content and communities at News UK. "As many brands in the digital space find, bringing in audiences with content is easy, but digital content brands can struggle with loyalty." The post How The Sun’s fantasy football newsletter increased retention by 68% appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-08-29 04:00:39 UTC ]
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