Cross-industry initiative outlines scoring process and streaming data service roadmap. Continue reading at 'Advertising Age'
[ Advertising Age | 2023-06-22 07:00:00 UTC ]
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The rise of digital that began in the 2000s--which saw a notable shift in advertising dollars toward mobile screens, plus the growing dominance of Big Tech on Madison Avenue, aided by a regulatory push symbolized by the upcoming California Consumer Privacy Act (CCPA)--continued into the 2010s,... Continue reading at AdWeek
[ AdWeek | 2019-12-30 14:28:27 UTC ]
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This year, we asked our readers to tell us who they think are some of the industry’s most valuable players. Here’s what some of them wrote. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-23 05:00:00 UTC ]
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While 2019 winds down, many of us are reflecting on the year that was. We talk about our favorite movies, TV shows, records, etc. But here at Folio:, one of our favorite things to look back at are the year's best magazine covers. As an annual tradition, we reach out to some of the top designers... Continue reading at Folio Magazine
[ Folio Magazine | 2019-12-19 19:17:56 UTC ]
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L.A. Times Book Club reads "Barking to the Choir" by Gregory Boyle. Here's 5 things to know. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-12-13 18:54:51 UTC ]
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Two members of the external Nobel literature prize committee have quit – one over the choice of Peter Handke as this year's winner and the other over the slow pace of reforms since the sexual assault scandal. Continue reading at The Bookseller
[ The Bookseller | 2019-12-03 10:30:14 UTC ]
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Registration opens for London Book Fair's Writers' Summit programming for authors on March 10, opening day of the 2020 fair. Author HQ program is included. The post Industry Notes: London Announces Writers’ Summit; Reed Completes India Event Buys appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-12-02 06:30:47 UTC ]
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Nielsen Holdings has announced that Jacqueline Woods will be joining the company as chief marketing officer of its Global Connect division, which provides CPG manufacturers and retailers with data insights on consumer trends. "I am humbled and excited to join the team, as we begin to create the... Continue reading at AdWeek
[ AdWeek | 2019-11-21 17:13:28 UTC ]
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YouTube added television data from Nielsen to its Reach Planner, which it rolled out in April 2018 to aid brands planning their media campaigns on YouTube and other video platforms. Product manager for video ads Dacheng Zhao said in a blog post that advertisers can now see how different... Continue reading at AdWeek
[ AdWeek | 2019-11-20 18:20:54 UTC ]
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Hachette in London is creating a Basic Books imprint for the UK in cooperation with the New York Hachette house of that name. The post Industry Notes: John Murray Press Launches US Basic Books Imprint in the UK appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-11-20 04:30:58 UTC ]
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CBS won television’s weekly Nielsen crown, despite not having a prime-time football game, primarily because games on rival NBC and Fox had relatively lackluster showings Continue reading at ABC News
[ ABC News | 2019-11-19 21:25:56 UTC ]
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Bodley Head will publish MSNBC news anchor Rachel Maddow’s take on "the unimaginably lucrative and equally corrupting oil and gas industry". Continue reading at The Bookseller
[ The Bookseller | 2019-11-19 02:47:32 UTC ]
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Audiobook sales have rocketed in 2019, and look set to achieve another record year, as the sector continues to attract first-time listeners. Continue reading at The Bookseller
[ The Bookseller | 2019-11-15 08:43:01 UTC ]
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More small strides were made in 2018 toward addressing issues of pay disparity and diversification of the workforce. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-15 05:00:00 UTC ]
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#addressing issues
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Packaged-goods focus of the Connect business Nielsen is spinning off meant less attention for the other 91 percent of the market. Continue reading at Advertising Age
[ Advertising Age | 2019-11-07 23:07:47 UTC ]
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The media measurement company Nielsen will spin off its market research and analytics business from its global media measurement business, the firm announced Thursday. The split, which is expected to take anywhere between 9 and 12 months, will split Nielsen into two publicly traded businesses.... Continue reading at AdWeek
[ AdWeek | 2019-11-07 18:41:04 UTC ]
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The move was prompted by pressure from activist investor Elliott Management Corp. Continue reading at Advertising Age
[ Advertising Age | 2019-11-07 15:26:55 UTC ]
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A list of the top 20 prime-time programs in the Nielsen ratings for Oct. 28-Nov. 3 Continue reading at ABC News
[ ABC News | 2019-11-05 22:49:32 UTC ]
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Veteran New York City trade book editor Adam Bellow has entered into a joint venture with Tennessee-based Post Hill Press to launch several new lines focused on conservative issues. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-05 05:00:00 UTC ]
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As the writing challenge turns 20, it’s time for the publishing industry to challenge itself. Continue reading at HuffPost
[ HuffPost | 2019-11-01 09:45:13 UTC ]
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Embattled ad tech company Criteo has tapped 15-year Nielsen veteran Megan Clarken as its new CEO -- described a smart operator who 'gets stuff done.' The post ‘She gets stuff done’: Why Criteo tapped a Nielsen vet to turn around its business appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-10-31 04:00:58 UTC ]
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