How Snapchat's Big Changes Impact Advertisers and Publishers

Snapchat is a little different today, going back to its roots with a retooling that boosts personal messages and lowers visibility for its publishing partners in Discover.The reconfiguration is seen as a sign that Snapchat doesn't see the need to keep putting Discover in users' faces. A few months ago it gave the publishers on Discover the most prominent real estate in the messaging page, and gave users the ability to subscribe to channels they liked.By now, people either subscribed or didn't, and some publishers are said to be thriving while others are seeing smaller audiences. BuzzFeed, ESPN and Cosmpolitan, for instance, can attract millions of unique views a month. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-10-10 00:00:00 UTC ]
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Self-publishing: 'under 10% of authors earn living'

Self-published writers who have an agent, or who use the DIY route to get a traditional deal... Continue reading at The Bookseller

[ The Bookseller | 2012-05-24 00:00:00 UTC ]
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4 Ways Publishers are Using TinyPass for Paid Content

When Google gave up on its One Pass paid content system last month, RR Donnelley’s Press+ strengthened its standing as the paid content platform of choice for a growing number of news publishers. However, with audience revenue models evolvi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-05-23 00:00:00 UTC ]
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A Captcha Alternative for Publishers

As if there weren’t enough distractions on the Web, captchas have long caused annoyance for both Internet consumers and content creators. Meredith Corp. found an alternative for weeding out bots and quantifying consumer interaction with Solve Media, a performance-based brand advertising business. Continue reading at Folio Magazine

[ Folio Magazine | 2012-05-23 00:00:00 UTC ]
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'Curious George' publisher Houghton Mifflin files for bankruptcy

Publisher Houghton Mifflin Harcourt filed for Chapter 11 bankruptcy protection Monday but expects to emerge from restructuring by the end of June.Publisher Houghton Mifflin Harcourt filed for Chapter 11 bankruptcy protection Monday but expects to emerge from restructuring by the end of June. Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-05-21 00:00:00 UTC ]
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US publishers' exports pick up the pace

US publishers sales of ebooks and print books picked up the pace in 2011, a year when UK... Continue reading at The Bookseller

[ The Bookseller | 2012-05-18 00:00:00 UTC ]
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DeAgostini Publishing Tackles the U.S. Market

After a year of interviews and discussions, DeAgostini began a product test last year, and the company was encouraged enough by the results to launch a major presence in the U.S. beginning with a debut at BookExpo America (booth 2840) and building to a rollout of a full line next year. The... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-05-18 00:00:00 UTC ]
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Big Names Top The Charts

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[ Publishers Weekly | 2012-05-18 00:00:00 UTC ]
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Publisher Settles in E-book Price Fixing Case

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[ PC World | 2012-05-18 00:00:00 UTC ]
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Bright Lines, Big Uncertainty

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[ Publishers Weekly | 2012-05-18 00:00:00 UTC ]
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Apple E-Book Lawsuit: Steve Jobs Swayed Publisher, Complaint Alleges

The complaint says that Jobs was enlisted to sell high-ranking officials in the publisher’s parent company on the wisdom of the proposed pricing scheme. Continue reading at PC World

[ PC World | 2012-05-15 00:00:00 UTC ]
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Adobe Announces Next Generation of Digital Publishing Suite

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[ Editor & Publisher | 2012-05-15 00:00:00 UTC ]
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ABC Interactive to Conduct Audit of Adobe Digital Publishing Suite Metrics

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[ Editor & Publisher | 2012-05-15 00:00:00 UTC ]
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Is Online Publishing a Failure From Consumer's Perspective?

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[ AdWeek | 2012-05-14 00:00:00 UTC ]
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Publishers build collaborations as digital pace quickens

Publishers are hastening to embrace new partnerships, stronger direct-to-consumer programmes and... Continue reading at The Bookseller

[ The Bookseller | 2012-05-14 00:00:00 UTC ]
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Century wins latest self-publishing sensation

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[ The Bookseller | 2012-05-14 00:00:00 UTC ]
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Verizon Defends Customer Privacy in Publisher's Suit

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[ PC World | 2012-05-13 00:00:00 UTC ]
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[ The Bookseller | 2012-05-11 00:00:00 UTC ]
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Blanchard Systems Enhances SendMyAd with Virtual Publisher

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[ Folio Magazine | 2012-05-10 00:00:00 UTC ]
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PPA Conference: Tim Brooks on the new found optimism for professional publishers

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[ Media Week | 2012-05-09 00:00:00 UTC ]
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Why Publishers Don't Like Apps

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[ Editor & Publisher | 2012-05-08 00:00:00 UTC ]
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