How Snapchat's Big Changes Impact Advertisers and Publishers

Snapchat is a little different today, going back to its roots with a retooling that boosts personal messages and lowers visibility for its publishing partners in Discover.The reconfiguration is seen as a sign that Snapchat doesn't see the need to keep putting Discover in users' faces. A few months ago it gave the publishers on Discover the most prominent real estate in the messaging page, and gave users the ability to subscribe to channels they liked.By now, people either subscribed or didn't, and some publishers are said to be thriving while others are seeing smaller audiences. BuzzFeed, ESPN and Cosmpolitan, for instance, can attract millions of unique views a month. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-10-10 00:00:00 UTC ]
News tagged with: #publishing partners #months ago #unique views

Other Publishing stories related to: 'How Snapchat's Big Changes Impact Advertisers and Publishers'


AA freezes travel publishing

AA Publishing has frozen commissions for new overseas travel guides, and will work with more... Continue reading at The Bookseller

[ The Bookseller | 2012-06-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #aa publishing


Google Settles Lawsuits Brought by French Authors and Publishers

Google Inc.'s effort to digitize the world's books inched forward Monday, as the search giant said it had struck deals with French authors and publishers that end six years of litigation and open the way to sell out-of-print French books online. Continue reading at AllThingsD

[ AllThingsD | 2012-06-11 00:00:00 UTC ]
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Scholarly Publishing 2012: Looking to AAUP Conference

As the Association of American University Presses prepares to celebrate a milestone 75th birthday at its upcoming annual conference in Chicago, June 18–20, university press leaders are sure to have a long list of birthday wishes. Even the AAUP’s own conference description refuses to soft-pedal... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-06-11 00:00:00 UTC ]
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Google Strikes Deal to End Litigation With French Authors and Publishers

Google has struck a deal with two French organizations representing authors and book publishers, ending years of litigation. Continue reading at PC World

[ PC World | 2012-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishers #french authors


Google and French authors, publishers settle

Google and French publishers and authors have officially ended six years of legal wrangles with... Continue reading at The Bookseller

[ The Bookseller | 2012-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #french authors #french publishers


Oprah's book club return is good news for publishers

Though results aren't what they used to be, sales still spiked for the first pick. Continue reading at Crains New York

[ Crains New York | 2012-06-10 00:00:00 UTC ]
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More deals as publishers embrace erotica

The erotica trend sparked by Fifty Shades of Grey looks set to sizzle all summer, with... Continue reading at The Bookseller

[ The Bookseller | 2012-06-08 00:00:00 UTC ]
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Publishers tussle over DRM at BEA

The pros and cons of DRM have been a hot topic at this year's BookExpo America, with at least... Continue reading at The Bookseller

[ The Bookseller | 2012-06-06 00:00:00 UTC ]
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Amazon and Avalon in a tree, publishing romance books di-gi-tal-ly

Amazon Publishing and long-running book-maker Avalon now has more in common than rhyme schemes. The pair have struck up a deal to publish over 3,00 titles from the publisher's back-catalogue, broaching its romance, mystery and western genres. It'll be the first time that these books will be... Continue reading at Engadget

[ Engadget | 2012-06-06 00:00:00 UTC ]
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Self-publishing fuels growth of print books

The romance with the printed word shows no signs of abating. Despite the rapid growth in ebook sales in recent years, print book output in 2011 grew by 6%, to 347,178 titles, compared to the prior year. The preliminary numbers released Tuesday by bibliographic database Bowker are "the most... Continue reading at Crains New York

[ Crains New York | 2012-06-06 00:00:00 UTC ]
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Self-publishing boosts US print output

New figures suggest that recent growth in the self-publishing market has led to the first... Continue reading at The Bookseller

[ The Bookseller | 2012-06-06 00:00:00 UTC ]
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Led by Self Publishing, ‘Traditional’ Title Output Rose 6% in 2011

The number of traditionally published print books rose 6% in 2011, to 347,178, according to preliminary figures released Tuesday morning by Bowker. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-06-05 00:00:00 UTC ]
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The Breast of Advertising

Sales were “crazy, crazy,” at Sal Ali’s grocery and news shop in Manhattan, where issues of Time magazine featuring a controversial cover on attachment parenting were selling off the rack. It was the rack, of course, that generated so much interest for the May 21 cover story, illustrated with an... Continue reading at AdWeek

[ AdWeek | 2012-06-04 00:00:00 UTC ]
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HarperCollins to publish Whitney Houston bio

Cissy Houston, Whitney Houston's gospel-singer mom, has sold a book about her late daughter to HarperCollins Publishers, according to a person with knowledge of the deal. Ms. Houston, who is 78, met with publishers in New York in April to pitch them on the project, according to a report in The... Continue reading at Crains New York

[ Crains New York | 2012-06-03 00:00:00 UTC ]
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Media Decoder Blog: Rielle Hunter to Publish a Memoir This Month

Rielle Hunter, who had an affair with John Edwards and later gave birth to their daughter, has written a book titled "What Really Happened: John Edwards, Our Daughter and Me.'' Continue reading at The New York Times

[ The New York Times | 2012-06-02 00:00:00 UTC ]
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RCUK embargo rule 'would cause publisher collapse'

Making journals free after a six-month embargo period would lead to libraries cancelling... Continue reading at The Bookseller

[ The Bookseller | 2012-06-01 00:00:00 UTC ]
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Self-published smash for MJ

Michael Joseph has acquired a debut novel, On the Island by Tracey Garvis Graves, which was self-... Continue reading at The Bookseller

[ The Bookseller | 2012-05-28 00:00:00 UTC ]
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Total Media lands Random House and Transworld Publishers online accounts

Random House Children's Publishers UK and Transworld Publishers have appointed Total Media to handle their online media planning and buying. Continue reading at Media Week

[ Media Week | 2012-05-28 00:00:00 UTC ]
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Amazon, Publisher Settle Digital Books Dispute

A three month long dispute over the sale of digital books between Amazon.com Inc. and a leading independent book distributor has been resolved, both parties said Friday. Continue reading at AllThingsD

[ AllThingsD | 2012-05-26 00:00:00 UTC ]
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The State of App Advertising

In the heyday of print advertising, the rules seemed simpler. Competition from television, radio, and other forms advertising was a factor, but each medium was distinct—with its own attributes, value propositions, and measurements. The Web changed all that. Along with the suicidal dilemma of... Continue reading at Folio Magazine

[ Folio Magazine | 2012-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print advertising