In an alternate universe, Snapchat would have become a part of Facebook when the social network reportedly tried to buy the mobile app for $3 billion in 2013. Instead Snapchat has set its sights on recreating Facebook's success, and its employees have been discussing with people outside the company how it plans to do just that.Snapchat has several plans in place to build its ad business in ways that would emulate Facebook's. According to several people with knowledge of the company's plans, those include improved ad targeting based on what content people are checking out in Snapchat's Discover publisher portal, as well as the sites they're browsing and searches they're conducting outside of Snapchat.The company is also pursuing the ability for brands to fact-check whether their ads were seen. And it has pending hires of sales and measurement bosses. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-01-13 00:00:00 UTC ]
Charlie Hebdo is printing 7 million copies of its "survivor's issue," published one week after terrorists attacked the magazine's Paris office Jan. 7, killing 12 people. To print the additional copies, Charlie Hebdo, which usually puts out 60,000 copies per issue, received financial help from... Continue reading at Advertising Age
[ Advertising Age | 2015-01-21 00:00:00 UTC ]
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Amazon has launched a one-hour new delivery service in selected areas of Manhattan, New York, today (19th December), which it plans to expand in 2015. The service, called Prime Now, promises to deliver in one hour a range of more than 25,000 daily essentials, such as “paper towels, shampoo,... Continue reading at The Bookseller
[ The Bookseller | 2014-12-20 00:00:00 UTC ]
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Facing industry pressure from mobile ride-booking applications Uber Technologies Inc. and Lyft Inc., American United Taxi Services is pushing back with an app of its own. "TAXIMKE" is designed with its competitors' concept in mind: order, book and track a taxi through your smartphone. Unlike... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2014-06-26 00:00:00 UTC ]
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Amazon will launch a music-streaming service under its Prime membership plan, BuzzFeed reported Thursday. According to the news site, the e-commerce giant has inked deals with two out of the three major music labels, Warner Music Group and Sony Music Entertainment. The service, slated for June... Continue reading at AdWeek
[ AdWeek | 2014-05-30 00:00:00 UTC ]
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The mobile version of its ebook distribution platform will have more than 350,000 titles from IngramBooks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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Facebook is to release a new feature on its mobile app that will listen to and identify your music and TV shows before publishing them in a status update. Continue reading at BBC World
[ BBC World | 2014-05-22 00:00:00 UTC ]
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For going on a year, LinkedIn has been repositioning its ad business around content marketing. Now it's launching new tools to let advertisers see how they're faring as publishers within its walls.LinkedIn will now start assigning brands content-marketing scores to gauge the effectiveness of... Continue reading at Advertising Age
[ Advertising Age | 2014-03-27 00:00:00 UTC ]
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A group of newspaper publishers, including Gannett, McClatchy, Tribune and others, has put the Cars.com online marketplace up for sale for as much as $3 billion, according to a report in The Wall Street Journal. Moelis & Co., which is advisin ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-03-10 00:00:00 UTC ]
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Google announced a new partnership with comScore today that it said will improve its ability to tell brand marketers about their digital campaigns. Google touted a new measurement tool—available to DoubleClick advertisers and publishers—that will deliver real-time data about who is seeing ads... Continue reading at AdWeek
[ AdWeek | 2014-02-11 00:00:00 UTC ]
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When the Interactive Advertising Bureau (IAB) released its “IAB Internet Advertising Report” in October 2013, one thing was clear: While digital remained strong, it was mobile that was quickly becoming a powerhouse. According to the report, in the first half of 2013, total mobile revenues surged... Continue reading at Folio Magazine
[ Folio Magazine | 2013-11-01 00:00:00 UTC ]
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Google's got an ad exchange. So does Facebook. Twitter is said to be working on one too. But in the meantime, the company has just purchased MoPub, a burgeoning mobile ad exchange business. Terms of the deal were not disclosed. MoPub has built an ad exchange through which mobile publishers... Continue reading at AdWeek
[ AdWeek | 2013-09-10 00:00:00 UTC ]
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Kobo's not quite done with the news tonight. In addition to an e-reader, three tablets and Pocket integration, the Canadian-turned-Japanese company has also got some announcements on the content side of things. First up is the addition of magazines to its store, bringing titles from Conde Nast,... Continue reading at Engadget
[ Engadget | 2013-08-28 00:00:00 UTC ]
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A few months ago, Federated Media announced it was shuttering its direct ad sales practice and essentially pushing banner-selling into the realm of machines to focus on native advertising. The move got many in the online publishing world fired up—debating whether this was an isolated incident or... Continue reading at AdWeek
[ AdWeek | 2013-02-08 00:00:00 UTC ]
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Heavy hitters across several industries have tried to find the perfect balance between the old and the new to breathe some life into what's been described as a dying medium. Layar "wants to make the world clickable" with its augmented reality software and doesn't plan on letting paper-based... Continue reading at Engadget
[ Engadget | 2012-06-06 00:00:00 UTC ]
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After months of planning, PARADE Magazine is rolling out a mobile app to cultivate advertisers and enhance the content offerings to its existing reader base. Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-29 00:00:00 UTC ]
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By Tim Conneally, Betanews Yahoo on Thursday announced that it will soon debut a new magazine-style method of digital content delivery especially aimed at touchscreen mobile devices like tablets and smartphones called Livestand."Publishers and advertisers must expand their content to [phones and... Continue reading at Betanews
[ Betanews | 2011-02-11 00:00:00 UTC ]
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