How Slate tried to wean itself from fly-by Facebook visitors in favor of loyal regulars

Facebook's algorithm can giveth as well as taketh away, which has some publishers reconsidering its relationship to the platform. Slate, for one, is now measuring itself by a set of reader loyalty metrics as a way to prove its distinctiveness to advertisers. So far this year, the number of people who come 25 times a month are up 56 percent. It's hard to change the minds of advertisers that are focused on scale, though. The post How Slate tried to wean itself from fly-by Facebook visitors in favor of loyal regulars appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-09-28 00:00:00 UTC ]

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Dialogue flies off with Papillon's 'extraordinary' debut

Dialogue has bought a debut from Nigerian-born author Buki Papillon about a boy's secret intersex identity and his desire to live as a girl. Continue reading at The Bookseller

[ The Bookseller | 2019-02-22 00:00:00 UTC ]
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Facebook decided which users are interested in Nazis — and let advertisers target them directly

Facebook makes money by charging advertisers to reach just the right audience for their message — even when that audience is made up of people interested in the perpetrators of the Holocaust or explicitly neo-Nazi music. Despite promises of greater oversight following past advertising... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-02-21 13:00:00 UTC ]
More news stories like this | All news stories tagged with: #greater oversight #charging advertisers #advertisers target #facebook decided #people interested


Facebook decided which users are interested in Nazis — and let advertisers target them directly

Facebook makes money by charging advertisers to reach just the right audience for their message — even when that audience is made up of people interested in the perpetrators of the Holocaust or explicitly neo-Nazi music. Despite promises of greater oversight following past advertising... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-02-21 13:00:00 UTC ]
More news stories like this | All news stories tagged with: #greater oversight #charging advertisers #advertisers target #facebook decided #people interested


Video Briefing: Beware, Facebook Watch publishers, the subsidies will not last

Facebook is still paying for Facebook Watch shows. But the company is increasingly talking about Watch content that can be supported entirely by sharing ad revenue. The post Video Briefing: Beware, Facebook Watch publishers, the subsidies will not last appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-02-20 00:00:00 UTC ]
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Facebook needs regulation as Zuckerberg 'fails' - UK MPs

The House of Commons publishes its report into fake news with some strong criticism of Facebook. Continue reading at BBC News

[ BBC News | 2019-02-18 00:00:00 UTC ]
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Roger McNamee: ‘It’s bigger than Facebook. This is a problem with the entire industry’

Mark Zuckerberg’s mentor and an early investor in Facebook on why his book Zucked urges people to turn away from big tech’s toxic business modelRoger McNamee is an American fund manager and venture capitalist who has made investments in, among others, Electronic Arts, Sybase, Palm Inc and... Continue reading at The Guardian

[ The Guardian | 2019-02-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #successful eventually #electronic arts #venture capitalist #big tech #early investor


Facebook tests empowering publishers to deliver ads to Watch

Facebook wants to be friendlier to TV networks and digital media publishers who have shows on Watch by giving these partners the ability to sell ads through their own ad technology, according to advertising and technology executives with knowledge of the initiative.The social media giant is... Continue reading at Advertising Age

[ Advertising Age | 2019-02-15 00:00:00 UTC ]
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Facebook Watch has a new program to fund publisher shows starring influencers

Facebook wants to connect publishers and other studio production partners with influencers to make new shows for Facebook Watch. The post Facebook Watch has a new program to fund publisher shows starring influencers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-02-14 00:00:00 UTC ]
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Facebook finally lets brands and publishers into Groups

Facebook released new features that gives Pages the power to join Groups, which means publishers and brands can officially participate in the group activity that is increasingly becoming a core focus for the company.On Wednesday, Facebook announced a slate of new tools, including the ability for... Continue reading at Advertising Age

[ Advertising Age | 2019-02-08 00:00:00 UTC ]
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German ruling could impede Facebook’s data-combining moves

Facebook Inc. is pushing back against a German ruling that could make it harder for the social media giant to combine data from all the services it runs in order to target ads even more precisely. Thursday’s ruling, though aimed at current practices, hints at potential troubles ahead if... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-02-07 22:10:00 UTC ]
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Facebook cautions magazine execs, SunnyD gets depressed and Snapchat lures advertisers: Wednesday Wake-Up Call

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about today"Facebook cannot be the entire... Continue reading at Advertising Age

[ Advertising Age | 2019-02-06 00:00:00 UTC ]
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Facebook to publishers: We are not here to save you

When Facebook's Campbell Brown addressed an auditorium full of magazine executives in New York Tuesday, she did not mince words: The social network is not here to save their businesses.Facebook's head of global news partnerships was addressing an audience of print media professionals at the... Continue reading at Advertising Age

[ Advertising Age | 2019-02-06 00:00:00 UTC ]
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Jill Abramson on media layoffs: 'The villains are Facebook and Google'

The former New York Times editor skewers everyone in her new book, but ‘there isn’t one business model that’s going to save journalism’, she saysMerchants of Truth, the new book by the former New York Times executive editor Jill Abramson, is a deep dive into multiple crises that have bedeviled... Continue reading at The Guardian

[ The Guardian | 2019-02-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #local papers #media companies #deep dive #business model #jill abramson #great journalism #save journalism


Facebook is awful and only getting worse and I’m never leaving

It’s been over six weeks since I got good and fed up. Facebook has been a garbage company for most of its 15 years; while I’m prone to an “overboard gripe” (phrase provided by a former editor), this increasingly feels less a position than a statement of fact. Many more principled friends had left... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-02-05 00:00:00 UTC ]
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Facebook is laughing all the way to the bank as Americans shrug off privacy concerns

You say you care about privacy, but you don’t really, and neither do millions of other Americans. This collective indifference is what keeps Big Data in business and keeps consumers constantly scrambling to find out who has access to their personal information. Worse, privacy experts tell me that... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-02-04 00:00:00 UTC ]
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Keith Dinwiddie, Fairfax complete regular-season sweep of Westchester

On a night when super fan Flea of the Red Hot Chili Peppers chose to be in a front-row seat at Fairfax High instead of watching LeBron James at Staples Center, the Lions delivered a smashing 87-73 victory over Westchester behind a career-high 34 points from junior guard Keith Dinwiddie. “Keith... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-02-01 00:00:00 UTC ]
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How Facebook robbed us of our sense of self

Fifteen years ago, the social network site was set up to connect people. But now, with lives increasingly played out online, have we forgotten how to be alone?‘Thefacebook is an online directory that connects people through social networks at colleges. We have opened up Thefacebook for popular... Continue reading at The Guardian

[ The Guardian | 2019-01-31 00:00:00 UTC ]
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Fairfax and Westchester are set for Round 2 in their regular-season rivalry

Round 2 of the Fairfax-Westchester basketball rivalry is set for Thursday at 5:30 p.m. at Faifax, with the No. 1 seed in the City Section Open Division playoffs on the line. Fairfax (22-1) held on for a 50-48 victory over Westchester (20-2) on Friday night. On Wednesday, each team tuned up.... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-01-31 00:00:00 UTC ]
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Apple cracks down on Facebook after it paid teens for access to their data

Program that enrolled users as young as 13 prompts Apple to ban Facebook from publishing some appsFacebook paid users as young as 13 to install an app that gave the company access to everything their phone sent or received over the internet. In response, Apple has revoked Facebook’s ability to... Continue reading at The Guardian

[ The Guardian | 2019-01-31 00:00:00 UTC ]
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Facebook paid kids to download app that monitors their online activity

Facebook Inc. has faced congressional panels, government fines and mounting public pressure over its use and handling of private user data. On Wednesday, after a report said the company had been paying people — some as young as 13 — $20 a month to install a research app on their phones that... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-01-30 23:35:00 UTC ]
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