How Slate, The Washington Post, Bloomberg fight ad blocking

There's no panacea to combat ad blocking, but that hasn't stopped publishers from trying a variety of approaches. Several detailed their strategies at Digiday's one-day WTF Ad Blocking course Jan. 14. While Forbes and The Washington Post have tried to make people disable their ad blockers, others including The Huffington Post and SpanishDict have focused on improving the user experience, soliciting feedback and removing intrusive ads. "We ought to be asking, what as publishers can we do to change the experience on our site?" said SpanishDict's Jordan Woods. The post How Slate, The Washington Post, Bloomberg fight ad blocking appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-01-15 00:00:00 UTC ]

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How Slate, The Washington Post, Bloomberg fight ad blocking

There's no panacea to combat ad blocking, but that hasn't stopped publishers from trying a variety of approaches. Several detailed their strategies at Digiday's one-day WTF Ad Blocking course Jan. 14. While Forbes and The Washington Post have tried to make people disable their ad blockers,... Continue reading at Digiday

[ Digiday | 2016-01-15 00:00:00 UTC ]
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Who’s winning at tech news on the Web

The tech space is crowded with news sites. Some, however, have been more successful than others. Gadget site CNET, for example, has attracted the largest audiences to its site and to its videos on YouTube and Facebook. When it comes to social, the most successful publisher of tech news is The... Continue reading at Digiday

[ Digiday | 2016-01-11 00:00:00 UTC ]
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Is Blocking Readers Who Use Ad Blockers The Best Strategy?

There’s a growing trend in online publishing: Namely, media sites blocking users who choose to use ad-blocking software. In the past few days alone, a British publisher and the Forbes business news site have either implemented or are lookin ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-12-23 00:00:00 UTC ]
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Incisive Media becomes second UK publisher to ban ad blocker users

Incisive Media, which has a mix of ad-funded and subscription-based titles, is following in the footsteps of Axel Springer's Bild, London's City AM and the Washington Post in taking a tougher stance on ad blocking. The publisher will ban visitors with ad blockers enabled on some of its sites in... Continue reading at Digiday

[ Digiday | 2015-12-22 00:00:00 UTC ]
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Arianna Huffington outlines the next chapter of The Huffington Post’s overseas expansion

The Huffington Post, which turned 10 in May, has 15 international editions -- but it's not about to rest on its laurels. The publisher's 75 editors-in-chief and business leaders from around the world congregated in Madrid Monday to discuss the digital publisher’s ambitious plan to be live in 50... Continue reading at Digiday

[ Digiday | 2015-11-24 00:00:00 UTC ]
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The Growing Importance Of Ad Viewability

Video is increasingly becoming part of the stock-in-trade for traditional publishers like The New York Times. Now, pure plays in the new media industry, including BuzzFeed, Vice Media and Huffington Post, are, as The Wall Street Journa ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-23 00:00:00 UTC ]
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How Ad Design Affects Ad Blocking

For the longest time, marketers believed that bigger was better. Bigger ad formats, bigger ad sizes and bigger animations drove ever-larger and more intrusive ad design. That is, until ad blockers arrived on the scene. Now consumers are protesting and showing their dissatisfaction by using... Continue reading at Advertising Age

[ Advertising Age | 2015-10-22 00:00:00 UTC ]
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Google Unveils Project to Load Mobile Web Pages Faster (And Let Publishers Keep Control of Ads)

Google on Wednesday introduced a publishing platform designed to make news articles on smartphones load faster, which will compete with similar services from Facebook and Apple.Google's new project, called the "Accelerated Mobile Pages Project," is aimed at loading mobile web pages instantly... Continue reading at Advertising Age

[ Advertising Age | 2015-10-07 00:00:00 UTC ]
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IAB Starts Publicity and Engineering Battle Against Ad Blocking

The Interactive Advertising Bureau elevated its fight against ad blockers on Tuesday, with President-CEO Randall Rothenberg renewing what he called his "cri de coeur" against the practice and showcasing small publishers being hurt by the practice. The organization also said it was taking new... Continue reading at Advertising Age

[ Advertising Age | 2015-09-29 00:00:00 UTC ]
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How 6 big publishers think about their technology staffs

Today, being a media company takes tech chops. Along with creating home-grown CMS, publishers often boast about their engineering prowess. From Time Inc., with 1,000 technologists, to The Huffington Post with 100, there is a wide range of how many technology employees publishers have on staff --... Continue reading at Digiday

[ Digiday | 2015-07-09 00:00:00 UTC ]
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Man Asian literary prize winner apologises after plagiarism row

Shin Kyung-sook had earlier denied using material by Yukio Mishima, but has now apologised, saying ‘I can’t believe my own memory’Shin Kyung-sook, an internationally renowned South Korean novelist who won the $30,000 (£19,000) Man Asian literary prize four years ago, has apologised to her... Continue reading at The Guardian

[ The Guardian | 2015-06-23 00:00:00 UTC ]
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Facebook, news outlets in talks about hosting articles on the social networking site

Facebook has been in discussions with nearly a half a dozen media organizations about hosting their content on the social media site, according to The New York Times.Placing content inside Facebook will allow people to access it faster, sources familiar with the plan told the Times. When people... Continue reading at PC World

[ PC World | 2015-03-24 00:00:00 UTC ]
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How PlayBuzz out-BuzzFeeds BuzzFeed

The brainchild of Shaul Olmert (the son of former Israeli prime minister Ehud Olmert), PlayBuzz has grown to top 20 million monthly unique visitors in under a year, according to comScore. In November, defying Facebook’s crackdown on clickbait, the platform became the most-shared English-language... Continue reading at Digiday

[ Digiday | 2015-03-17 00:00:00 UTC ]
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How HuffPo woos Facebook hoppers with personalization

The Huffington Post is the latest publisher to give readers more personalized content on article pages. The post How HuffPo woos Facebook hoppers with personalization appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2015-01-14 00:00:00 UTC ]
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Buzasi at FutureBook: 'chase audiences not revenues'

In the digital age companies should chase audiences rather than revenues, Carla Buzasi, global c.e.o. of WGSN, told the FutureBook conference today (14th November). Speaking about her former role as founding editor of The Huffington Post, Buzasi said: “I didn’t have to think about print [versus... Continue reading at The Bookseller

[ The Bookseller | 2014-11-15 00:00:00 UTC ]
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Two Iolani grads find success with photo book app SimplePrints

Two graduates of Hawaii's Iolani School, Matt Sullivan and Landen Buckley, have taken on the photo book market with their StoryTree Inc. app SimplePrints. Unlike online photo services such as Shutterfly and Snapfish, SimplePrints was designed for mobile devices to make photo books, clearing... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2014-11-13 00:00:00 UTC ]
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Huffington Post's Buzasi to give FutureBook keynote

Carla Buzasi, the Huffington Post UK’s founding editor-in-chief and now global chief content officer on trends business WGSN, is the third keynote speaker at FutureBook 2014, joining digital entrepreneur George Berkowski, and Penguin Random House UK chief executive Tom Weldon, at Europe’s... Continue reading at The Bookseller

[ The Bookseller | 2014-10-24 00:00:00 UTC ]
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National Geographic Ranked No. 1 in Social Media Among Publishers

National Geographic is the king of the social media jungle, according to a top 10 list released by Shareablee. The New York-based digital data company has ranked NatGeo as the most effective publisher in the social space for the month of July, with 46.4 million engagements on Facebook, Twitter... Continue reading at AdWeek

[ AdWeek | 2014-08-18 00:00:00 UTC ]
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India: Publishing’s next great frontier

For digital publishers ranging from the Business Insider to Quartz to the Huffington Post, all roads lead to India. Here's why. The post India: Publishing’s next great frontier appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-06-11 00:00:00 UTC ]
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Old media find their footing

The world of traditional media suffered so many earthquakes in 2013—Time Inc. getting set to spin off from Time Warner, The Washington Post selling for a song, New York magazine announcing the end of its weekly status—that one could be forgiven for thinking the sky will fall on the industry in... Continue reading at Crains New York

[ Crains New York | 2014-01-05 00:00:00 UTC ]
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