How Publishers Are Converting a Spring Traffic Surge Into Sustained Growth

Sponsored by Pushly 2020 wasn’t supposed to go quite like this. Whether digital natives or survivors of a decade-long shift away from legacy models, most large online publishers entered the year forecasting significant revenue growth and continued investment in more sophisticated digital products that would enable increasingly diversified audiences and businesses. The ensuing global pandemic has impacted every publisher differently, but a few common challenges have generally emerged: the immediate shelving of long-planned initiatives or new launches, a total pause on live events—an increasingly vital extension for many, in normal times—and frustratingly, a dramatic yet difficult-to-monetize rush of web traffic and social media engagement. On an hour-long, virtual panel sponsored by Pushly and hosted by Folio: in mid-July, four months after the U.S. began locking down, a group of content strategists, digital and audience development directors and editors, gathered to share how the publications they operate, each of which reach millions of consumers every month, have faced down the challenges and worked to position themselves for continued growth. “There’s a surge of interest around news, so we saw huge tides of increased traffic in certain categories, but not necessarily the categories that people surround with sponsorships, so that’s always a challenge,” said Alison Overholt, senior VP of multiplatform storytelling and journalism at ESPN. “How do you match up the spots... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-07-29 07:33:30 UTC ]
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Other news stories related to: "How Publishers Are Converting a Spring Traffic Surge Into Sustained Growth"


10 New Audiobooks for Spring 2024

AudioFile recommends 10 excellent new audiobooks for spring, including masterful new works from Hanif Abdurraqib, Percival Everett, and more. Whether you’re looking for a memoir told in the author’s own voice or a fascinating novel performed by professional narrators, you’ll find something... Continue reading at The Millions

[ The Millions | 2024-05-21 12:00:00 UTC ]
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The Rundown: How Amazon is wooing publishers to bolster its $50 billion ad business

Enhancements to Amazon Publisher Cloud and debut of Signal IQ represent the triopolist’s latest adland overture. Continue reading at Digiday

[ Digiday | 2024-05-21 04:01:00 UTC ]
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A24 Partners with Mack on Its Publishing Program

A24, the New York–based film and TV company, and Mack, the London-based publisher of art and photography books and critical studies, have partnered to distribute A24’s books worldwide, and to publish new books in the future. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-21 04:00:00 UTC ]
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2 top Penguin Random House editors leaving amid ongoing changes at publishing house

Two top editors at Penguin Random House are leaving as the country’s leading trading publisher continues to transform during a period of uncertain revenues and generational change Continue reading at ABC News

[ ABC News | 2024-05-21 00:54:12 UTC ]
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Penguin Random House Dismisses Two of Its Top Publishers

The departures of Reagan Arthur, who led Alfred A. Knopf, and Lisa Lucas, who held the top job at Pantheon and Schocken, came as a surprise to many in the company. Continue reading at The New York Times

[ The New York Times | 2024-05-20 22:16:53 UTC ]
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Latin American Publishers on Children’s Books, and Markets

For a Latin American publisher, it’s harder to enter Spain than the United States, one children's book publisher said at Bogotá's book fair. The post Latin American Publishers on Children’s Books, and Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-05-20 19:58:13 UTC ]
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Is print dead? Not at this indie bookstore publishing L.A.'s untold stories

A local electrical engineer with a passion for literature is on a mission to share the stories of local authors who have struggled to break into the mainstream publishing industry. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-05-20 10:00:37 UTC ]
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Republic of Georgia: Publishing Industry Criticizes ‘Foreign Agents’ Bill

Georgia's foreign agents bill is drawing criticism from PEN Georgia, the Georgian Publishers and Booksellers Association, and others. The post Republic of Georgia: Publishing Industry Criticizes ‘Foreign Agents’ Bill appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-05-17 19:01:14 UTC ]
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Publishing Industry Sales Were Flat in the First Quarter of 2023

Trade publishing sales saw declines in the first quarter, precipitated by drops in the adult nonfiction and children's/YA categories, although audio continues to be a bright spot. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-16 04:00:00 UTC ]
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Religion Publishers See 'A Good Day'

While their counterparts in trade publishing struggle to increase sales, eight senior executives in the religion space discuss a banner 2023 and bright prospects for the current year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-15 04:00:00 UTC ]
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Revealed: US university lecturer behind far-right Twitter account and publishing house

Guardian investigation identifies Jonathan Keeperman, a former lecturer at the University of California, Irvine, as ‘Lomez’A Guardian investigation has identified former University of California, Irvine (UCI) lecturer Jonathan Keeperman as the man behind the prominent “new right” publishing... Continue reading at The Guardian

[ The Guardian | 2024-05-14 10:00:15 UTC ]
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Less Travel, More Hybrid Work Among Most Popular Book Business Sustainability Options

A new survey conducted by the Green Book Alliance found that a reduction in business travel has gained popularity as a way for publishing companies to reduce their carbon footprint, while the use of carbon offsets and recycled paper has declined. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-14 04:00:00 UTC ]
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Irish poetry publisher toasts new home in pub after crowdfunding campaign

Bookshop and arts centre run by Salmon Poetry is saved from closure after raising more than €60,000 from 700 individualsA bookshop and arts centre run by a prominent Irish poetry publisher has been saved from closure after a GoFundMe campaign raised more than €60,000 – enough to buy new premises... Continue reading at The Guardian

[ The Guardian | 2024-05-13 15:18:10 UTC ]
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Ken Follett to Publish New Novel with Hachette in 2025

Author Ken Follett will publish his next, as-yet-untitled book with Hachette Book Group and Hachette UK, after decades with Penguin and Pan Macmillan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-13 04:00:00 UTC ]
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How Fall Became The Big Season in Book Publishing

How Fall Became The Big Season in Publishing, SHOGUN Season 2 news, a RED, WHITE, & ROYAL BLUE sequel, and Amazon's Big Book Sale is Live...and Good. Continue reading at Book Riot

[ Book Riot | 2024-05-10 18:14:10 UTC ]
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Arcadia Publishing Acquires Dry Climate Studios

The purchase of children's publisher Dry Climate, best known for its alphabetical books spotlighting cities, states, and regions across the U.S., is the latest in a string of acquisitions made by the regional books publisher Arcadia. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-10 04:00:00 UTC ]
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U.K. Publishing Sales Rose 3% in 2023

Revenue for U.K. publishing in 2023 was £7.1 billion, about $8.9 billion at current exchange rates, the U.K.'s Publishers Association reported. Growth areas included exports, sales, and digital audiobooks, which saw double digit growth. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-08 04:00:00 UTC ]
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Publishers Association Blasts the UK Government’s Response to AI Report

'This report is a call to action for government' on the UK market's AI policy, says the Publishers Association's  Dan Conway in London. The post Publishers Association Blasts the UK Government’s Response to AI Report appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-05-08 00:00:35 UTC ]
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UK audiobook downloads up 17% last year, Publishers Association data shows

Audiobooks are fast becoming ‘a major route to market for consumers of books’, the trade body saysThe number of UK audiobook downloads increased by 17% between 2022 and 2023, according to new data from the Publishers Association (PA).Revenue from audiobooks rose 24% across the same period to... Continue reading at The Guardian

[ The Guardian | 2024-05-07 15:28:43 UTC ]
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Simon & Schuster Acquires Dutch Publisher Veen Bosch & Keuning

S&S has acquired VBK, the largest Dutch book publishing house, and its subsidiaries and sister companies. The move marks the first major instance of a promised international expansion at S&S since its acquisition by private equity firm KKR last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-06 04:00:00 UTC ]
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