How Publishers Are Converting a Spring Traffic Surge Into Sustained Growth

Sponsored by Pushly 2020 wasn’t supposed to go quite like this. Whether digital natives or survivors of a decade-long shift away from legacy models, most large online publishers entered the year forecasting significant revenue growth and continued investment in more sophisticated digital products that would enable increasingly diversified audiences and businesses. The ensuing global pandemic has impacted every publisher differently, but a few common challenges have generally emerged: the immediate shelving of long-planned initiatives or new launches, a total pause on live events—an increasingly vital extension for many, in normal times—and frustratingly, a dramatic yet difficult-to-monetize rush of web traffic and social media engagement. On an hour-long, virtual panel sponsored by Pushly and hosted by Folio: in mid-July, four months after the U.S. began locking down, a group of content strategists, digital and audience development directors and editors, gathered to share how the publications they operate, each of which reach millions of consumers every month, have faced down the challenges and worked to position themselves for continued growth. “There’s a surge of interest around news, so we saw huge tides of increased traffic in certain categories, but not necessarily the categories that people surround with sponsorships, so that’s always a challenge,” said Alison Overholt, senior VP of multiplatform storytelling and journalism at ESPN. “How do you match up the spots... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-07-29 07:33:30 UTC ]
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Influential 'Publishers Weekly' Editor Sybil Steinberg Dies at 90

Sybil Steinberg, a lifelong lover of literature and a 'Publishers Weekly' editor for 25 years, died on March 17. She was 90. Steinberg served as editor of the magazine's Reviews and Author Interview departments until her retirement in 2001. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-19 04:00:00 UTC ]
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Suzanne Herz Returns to Penguin Random House as John Grisham's Publisher

John Grisham's longtime publisher will return after a buyout to oversee the publishing strategy for the John Grisham brand, "which will now live alongside the sales and corporate marketing teams," PRH CRO Jaci Updike wrote in a memo. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-19 04:00:00 UTC ]
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Sports Illustrated to continue print editions under reported 10-year deal with new publisher

Months after mass layoffs threatened its future, Sports Illustrated will resume publishing after its owner reached a new rights deal with digital media company Minute Media. Continue reading at CBC

[ CBC | 2024-03-18 17:12:26 UTC ]
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YouTuber Dunkey’s publishing company is releasing its first game on May 9

YouTube sensation Dunkey, aka videogamedunkey or Jason Gastrow, has added game publishing to his resume. He started a company called Big Mode last year, which is releasing its first title on May 9. Animal Well is a sidescrolling Metroidvania platformer that will show up on the PS5, the Nintendo... Continue reading at Engadget

[ Engadget | 2024-03-18 15:25:19 UTC ]
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The best early Amazon Big Spring Sale deals you can shop today

There's another jumbo-sized Amazon sale on the way. The Big Spring Sale, as it's called, will run from March 20 to March 25 and include a variety of discounts on "seasonally relevant items." This doesn't look to be another Prime Day situation, however; Amazon says most of the offers will be... Continue reading at Engadget

[ Engadget | 2024-03-15 16:15:34 UTC ]
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At London Book Fair: The PublisHer Excellence Awards Shortlist

The first round of PublisHer's new Excellence Awards program names its shortlists at London Book Fair. The post At London Book Fair: The PublisHer Excellence Awards Shortlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-03-15 08:03:26 UTC ]
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Publishers File Appeal Brief in Internet Archive Copyright Suit

Nearly one year after district court judge John G. Koeltl found the IA's scanning and lending of library books to be copyright infringement, the publisher plaintiffs are asking an appeals court to affirm the decision. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-15 04:00:00 UTC ]
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AI at London Book Fair: European Publishers Cheer the EU Act’s Passage

The widely applauded AI Act gets its anticipated EU parliament approval during the run of London Book Fair. The post AI at London Book Fair: European Publishers Cheer the EU Act’s Passage appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-03-14 10:23:43 UTC ]
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Sue Arroyo, CEO and Publisher of CamCat Books, Dies at 57

Arroyo, who founded CamCat in 2018 and published more than 100 titles, died on February 26 after a fall. Editorial director Helga Schier said that no decisions will be made about CamCat's leadership until Arroyo's estate is settled. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-13 04:00:00 UTC ]
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Libraries struggle to afford the demand for e-books, seek new state laws in fight with publishers

Libraries across the U.S. are struggling to cover the cost of e-books, which have grown in popularity Continue reading at ABC News

[ ABC News | 2024-03-12 14:54:40 UTC ]
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LBF: UK Publishing’s Impact Worth £11 Billion, New Report

'We ask politicians on all sides to recognize the publishing industry’s economic value,' says the Publishers Association's Dan Conway. The post LBF: UK Publishing’s Impact Worth £11 Billion, New Report appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-03-12 03:55:23 UTC ]
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Italy at London Book Fair: 28 Publishers and Agents

In its guest of honor year at Frankfurter Buchmesse, the Italian market arrives at the 2024 London Book Fair with a large delegation. The post Italy at London Book Fair: 28 Publishers and Agents appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-03-11 13:02:32 UTC ]
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Rizzoli International to Launch U.K. Publishing Arm

The London-based Rizzoli UK will be headed up by Stephen King, who has been appointed managing director. The new business will also develop original titles to be published under the Rizzoli Universe imprint. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-07 05:00:00 UTC ]
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South Africa: Publishers Join Statement on Copyright Act

The Publishers Association of South Africa calls on president Ramaphosa 'not to sign' the 'Copyright Amendment Act.' The post South Africa: Publishers Join Statement on Copyright Act appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-03-06 21:10:29 UTC ]
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Indie Publisher Commemorates Joyce Meskis with New Essay Collection

Rivertowns Books, headed by industry veteran Karl Weber, seeks to honor Tattered Cover founder and First Amendment advocate Joyce Meskis with a collection of essays, written by her industry friends and colleagues, on her life’s work and the causes she championed. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-06 05:00:00 UTC ]
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Three Publishing Veterans Form a New House, Authors Equity

Madeline McIntosh, Nina von Moltke, and Don Weisberg—most recently at Penguin Random House US and Macmillan, respectively—have joined forces to form a new publishing company. As its name implies, the publisher will operate outside of traditional publishing business models. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-05 05:00:00 UTC ]
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When Indie Publishing Meets Corporate Bookselling

In 2022 my first novel, Save the Village, found its home with Regal House, a mighty little woman-owned traditional independent publisher that prints all its books in the US and has a nonprofit division that works with underserved students around Raleigh, where they’re headquartered. Regal House,... Continue reading at Literrary Hub

[ Literrary Hub | 2024-03-04 09:53:54 UTC ]
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An indie publisher finds its future – with a public library

Angel City Press in Los Angeles has long published local authors. In a bold move, its founders are now giving the press to the city’s public library. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2024-02-28 15:49:05 UTC ]
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Microcosm's Cloud-Based Software Aims to Help Indie Publishers Automate Tasks

Portland, Ore.’s Microcosm Publishing is rolling out WorkingLit, a cloud-based system intended to help small independent publishers streamline their product databases, manage orders, complete accounting and invoicing tasks, and calculate royalties. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-28 05:00:00 UTC ]
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With the Novel Prize, Three Anglophone Publishers Team to Champion Innovative Fiction

The biennial Novel Prize comes with a $10,000 purse and simultaneous publication in North America, by New Directions; the U.K. and Ireland, by Fitzcarraldo; and Australia and New Zealand, by Giramondo. In a twist, this year, the three publishers crowned two winners. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-28 05:00:00 UTC ]
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