How Publishers Are Converting a Spring Traffic Surge Into Sustained Growth

Sponsored by Pushly 2020 wasn’t supposed to go quite like this. Whether digital natives or survivors of a decade-long shift away from legacy models, most large online publishers entered the year forecasting significant revenue growth and continued investment in more sophisticated digital products that would enable increasingly diversified audiences and businesses. The ensuing global pandemic has impacted every publisher differently, but a few common challenges have generally emerged: the immediate shelving of long-planned initiatives or new launches, a total pause on live events—an increasingly vital extension for many, in normal times—and frustratingly, a dramatic yet difficult-to-monetize rush of web traffic and social media engagement. On an hour-long, virtual panel sponsored by Pushly and hosted by Folio: in mid-July, four months after the U.S. began locking down, a group of content strategists, digital and audience development directors and editors, gathered to share how the publications they operate, each of which reach millions of consumers every month, have faced down the challenges and worked to position themselves for continued growth. “There’s a surge of interest around news, so we saw huge tides of increased traffic in certain categories, but not necessarily the categories that people surround with sponsorships, so that’s always a challenge,” said Alison Overholt, senior VP of multiplatform storytelling and journalism at ESPN. “How do you match up the spots... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-07-29 07:33:30 UTC ]
News tagged with: #non-subscribers alike #users provide #email address #core strategy #melissa inman #meredith corp #browser notification #retention cycle #consumer sentiment #confident audiences #advertising partners #affiliate revenue #decision early #sources didn #public health #digital content #bonnier

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PW Star Watch 2023: Publishing’s Brightest

Welcome to the ninth edition of Star Watch, our annual program dedicated to recognizing and honoring rising talent in the publishing and bookselling businesses. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-06 04:00:00 UTC ]
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Sustainability: SBTi Verifies Springer Nature’s Net Zero Targets

The Sustainable Business Report that Springer Nature released in April gets an update with new verifications of its targets from SBTi. The post Sustainability: SBTi Verifies Springer Nature’s Net Zero Targets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-10-06 00:23:48 UTC ]
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Craig Popelars Leaves Tin House, Masie Cochran Named Interim Publisher

Portland, Ore.–based independent publisher Tin House Books announced that publisher Craig Popelars has stepped down. Editorial director Masie Cochran has been appointed interim publisher. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-05 04:00:00 UTC ]
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The New PublisHer Stand Makes Its Frankfurt Debut

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[ Publishing Perspectives | 2023-10-02 21:30:40 UTC ]
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How Canadian Publisher La Presse Is Growing Ad Revenue With Data Clean Rooms

Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing online audiences. The publisher has grown from 4 million monthly unique visitors in 2019 to over 4.6 million as of July 2023, according to data by Comscore, which only has data... Continue reading at AdWeek

[ AdWeek | 2023-09-29 06:00:00 UTC ]
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The White Review literary magazine ceases publishing

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[ The Guardian | 2023-09-26 09:06:39 UTC ]
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‘It’s gonna be a race’: Publishers speak out on the industry’s post-cookie preparedness

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[ Digiday | 2023-09-25 04:01:00 UTC ]
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For premium publishers, proving an advertiser’s return on investment is more important than ever

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[ Digiday | 2023-09-22 04:01:00 UTC ]
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Amazon restricts authors from self-publishing more than three books a day after AI concerns

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[ The Guardian | 2023-09-20 16:22:58 UTC ]
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John Sargent on His Adventures and Misadventures in Publishing

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[ Literrary Hub | 2023-09-20 08:10:10 UTC ]
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Vice Media Group’s Cory Haik says company’s publishing business is ‘very close to profitability’

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[ Digiday | 2023-09-20 04:01:00 UTC ]
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New ALA Data Shows Book Challenges Still Surging

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[ Publishers Weekly | 2023-09-20 04:00:00 UTC ]
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Private Equity Took Over a Publishing House, and They’re Giving Workers a Stake. What?

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[ Slate | 2023-09-19 09:50:00 UTC ]
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Publishing Industry Sales Slumped in July

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[ Publishers Weekly | 2023-09-19 04:00:00 UTC ]
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Russell Brand publisher pauses all future books with comedian

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[ The Guardian | 2023-09-18 14:31:47 UTC ]
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[ The Guardian | 2023-09-15 16:55:19 UTC ]
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[ Digiday | 2023-09-14 15:29:34 UTC ]
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[ The Guardian | 2023-09-14 15:03:01 UTC ]
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