How One Publisher Handles Native Ads in Print

Mental Floss incorporates a Toyota-sponsored takeover into its December issue, boosts revenue over a standard issue by almost 40 percent. The post How One Publisher Handles Native Ads in Print appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-12-08 00:00:00 UTC ]
News tagged with: #print appeared #december issue

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Entertainment Weekly print edition comes with a 'smartphone-like Android device'

If there's one advantage a print magazine still has over an online publication, it's the ability to offer all manner of crazy freebies glued to its pages. Maybelline samples, CDROMs packing the latest version of WinZip, or -- in tomorrow's edition of Entertainment Weekly -- something that... Continue reading at Engadget

[ Engadget | 2012-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cw network #usb port #originally appeared

Column: A Tumblr Ad Network? Why Not?

As one bounces from panel to panel during Advertising Week collecting lanyards, it’s hard not to notice that the digital advertising world is a bit defensive. While the medium’s share of the ad revenue pie continues to grow, the Web continues to pull in more than its fair share of direct... Continue reading at AdWeek

[ AdWeek | 2012-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long line

Penguin takes Breathing series by self-published author

Penguin Children's has snapped up rights to The Breathing series by self-published author... Continue reading at The Bookseller

[ The Bookseller | 2012-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-published author #penguin children

Print mags find equilibrium

Nine months into the year, one media trend seems clear: titles may come and go, but magazines made from paper-and-ink are sticking around. Publishers launched 155 magazines in the first three quarters of 2012, among them Fairchild Publications' men's fashion quarterly M and northeast... Continue reading at Crains New York

[ Crains New York | 2012-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #alternative weekly

Hearst Reboots Mobile Mag Sites in Ad Push

There’s no question about it—mobile traffic is booming as people spend more time hunched over their little screens. For magazines, it represents an opportunity to capture more readers and try to convert them to paying ones. But advertising on small screens hasn’t kept up. Research by Flurry... Continue reading at AdWeek

[ AdWeek | 2012-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #betting big #rising stars #david cohen #universal mccann

JK Rowling publishes adult novel

Bestselling author JK Rowling spoke for the first time in public last night about her new novel The Casual Vacancy, which signals the coming of age of the Harry Potter generation. Continue reading at Stuff

[ Stuff | 2012-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #casual vacancy

Publishers must be "drivers" of brand

Publishers should be the "drivers‚" of multimedia brand development, undertaking... Continue reading at The Bookseller

[ The Bookseller | 2012-09-28 00:00:00 UTC ]
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Achebe publishes Biafran memoir

Renowned Nigerian author Chinua Achebe publishes his long-awaited memoir, There Was a Country, about the brutal three-year Biafran war. Continue reading at BBC News

[ BBC News | 2012-09-27 00:00:00 UTC ]
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Albuquerque Publishing Company launches Atex Advertising

The Albuquerque Publishing Company &ndash; the advertising sales, production and distribution agent for New Mexico&rsquo;s largest and most read newspaper, the Albuquerque Journal &ndash; is live with Atex Advertising. The Atex syst ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising sales

Morris Publishing Creating New Digital Marketing Division

Morris Publishing Group is establishing a partnership with the local digital marketing team of magazine and newspaper publishing firm Hearst. Morris announced today that it reached an agreement with LocalEdge, a Hearst Media Services company, to re ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-09-26 00:00:00 UTC ]
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Sharethrough Promises Video Ads That Look Like Content

The social video firm Sharethrough wants to help brands run video ads that don't look like video ads. The company, which claims to be able to help advertisers get their ads viewed all over the Web through placements within editorial content rather than paid ad placements (like pre-rolls), has... Continue reading at AdWeek

[ AdWeek | 2012-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #including titles #target audience #thought catalog #$40 million

Square Peg to publish Gobstoppers cookery book

Square Peg has acquired a cookery book which explores the history and traditions of sweets, to be... Continue reading at The Bookseller

[ The Bookseller | 2012-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #square peg #cookery book

Penguin reviews its travel publishing

Penguin is understood to have begun a review of its travel division, with staff informed today (... Continue reading at The Bookseller

[ The Bookseller | 2012-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #travel publishing #travel division

GCSE revamp 'good for competition', say publishers

Publishers say the plan to abolish competing exam boards as GCSEs are scrapped in favour of new... Continue reading at The Bookseller

[ The Bookseller | 2012-09-21 00:00:00 UTC ]
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E-books vs. print: Most parents prefer reading paper books to their children

A new survey found that more than 70 percent of parents still prefer print books to the iPad when it comes to reading to children. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #survey found

Black Dog to publish Underground series

Black Dog Publishing is kicking off a new series in association with London Underground's... Continue reading at The Bookseller

[ The Bookseller | 2012-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #black dog #london underground

Apple, ebook publishers look to settle EU antitrust dispute

Apple and four major ebook publishers have offered retailers such as Amazon.com the option to set their own prices for ebooks for the next two years in a bid to end an antitrust investigation in the European Union. The European Commission launched the investigation into allegations of cartel... Continue reading at PC World

[ PC World | 2012-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #increased competition #proposed remedies #interested parties #provide feedback

Adobe Digital Publishing Suite Single Edition gets cozy with Creative Cloud, code deficient designers rejoice

If you've been looking for a way to make publishing for the iPad much easier and erase the coding headaches, Adobe is looking to oblige. The software company has announced that its Digital Publishing Suite (DPS) Single Edition is now part of the Creative Cloud software collection. Not familiar... Continue reading at Engadget

[ Engadget | 2012-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #software company #make publishing #finishing touches