How Media Buyers Are Bouncing Back 

After a challenging 2021-22 upfront, buyers have higher hopes for this year's marketplace. But the 2022-23 upfront will be unlike any other, with at least one megamerger on the horizon, the continued erosion of linear ratings, and massive measurement upheaval as multiple media companies craft alternatives to Nielsen metrics. Dani Benowitz, president of Magna, and... Continue reading at 'AdWeek'

[ AdWeek | 2022-05-11 14:10:39 UTC ]
News tagged with: #media buyers #bouncing back #nielsen

Other Publishing stories related to: 'How Media Buyers Are Bouncing Back '


Minister backs Six Book Challenge expansion

Politicians have backed the Reading Agency's Six Book Challenge in an attempt to improve... Continue reading at The Bookseller

[ The Bookseller | 2012-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading agency #book challenge


Penguin buys back Puffin Book Club

Penguin has bought the Puffin Book Club back from The Book People. The club was originally... Continue reading at The Bookseller

[ The Bookseller | 2012-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book people


American City Business Journals Acquires Streetwise Media

CHARLOTTE, N.C., Nov. 16, 2012 (GLOBE NEWSWIRE) -- American City Business Journals, the nation's largest print and online publisher of local business news, has acquired Streetwise Media, a Boston-based digital media company that uses a community ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publisher


Booksellers back Hodge on Amazon tax avoidance

Tim Godfray, chief executive of the Booksellers Association, has backed the stance taken by House... Continue reading at The Bookseller

[ The Bookseller | 2012-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tim godfray #booksellers association


Oliver back on top of the charts

Jamie Oliver's new cookbook has climbed to the top of the official book charts, scoring the... Continue reading at The Bookseller

[ The Bookseller | 2012-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jamie oliver


Federated Media Shutters Its Direct Sales Business

In what could presage a foundational shift in the online advertising landscape, Federated Media Publishing will shut down its direct sales business, i.e. the division charged with selling standard display ads. On Thursday afternoon (Nov. 8) the company began informing employees that it would... Continue reading at AdWeek

[ AdWeek | 2012-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #larger scale #programmatic buying #programmatic platform


VHS and Vinyl: Why People Love Retro Media

The PBS Off Book series interviews creators and collectors about their favorite analog formats.  Continue reading at The Atlantic

[ The Atlantic | 2012-11-07 00:00:00 UTC ]
More news stories like this |


European Commission : 10 Facts About Media and Content Industries

10 facts about media and content industries 1. Digitization has increased book sales. Expenditure on electronic books almost doubled each year in 2006-2010 but still amounts to only 3% of global book sales. Forecasts however predict that reve ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #european commission #electronic books


Publishers must engage with children's book buyers

The recommendations of friends was the top driver behind children's discovery of new titles,... Continue reading at The Bookseller

[ The Bookseller | 2012-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book buyers


Google Threatens French Media With Search Engine Ban

Yesterday will not be remembered as a great day in Google's history. As well as the vertiginous stock slide, which sliced 9% off its share value before trading was halted for a couple of hours, the search engine firm threatened war with the French media. L'horage dans le teacup is over a... Continue reading at Fast Company

[ Fast Company | 2012-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bad news


AIM Partners With Restore Media

Active Interest Media (AIM) and Restore Media have agreed to partner in production of their historic home and building brands, the companies announced today. AIM  Continue reading at Folio Magazine

[ Folio Magazine | 2012-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #building brands


Pratchett sets up own multi-media company

Bestselling author Sir Terry Pratchett has set up his own multimedia production company,... Continue reading at The Bookseller

[ The Bookseller | 2012-10-01 00:00:00 UTC ]
More news stories like this |


Egmont partners with DHX Media

Egmont UK is embarking on a drive to secure creative partnerships with children's... Continue reading at The Bookseller

[ The Bookseller | 2012-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #egmont partners #dhx media #egmont uk


YUDU Media plans education push with new service

YUDU Media is to make a push into the education market with the launch of YUDU Education, a new... Continue reading at The Bookseller

[ The Bookseller | 2012-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #education market


Apple backs off in EU ebook antitrust case

Apple and four major publishers have offered to let retailers such as Amazon sell ebooks at a discount to settle an EU antitrust investigation into their pricing deals and avoid possible fines. Continue reading at Stuff

[ Stuff | 2012-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #major publishers


Anobii puts back indie affiliation scheme

Anobii has postponed until 2013 an affiliation scheme it devised to enable independent... Continue reading at The Bookseller

[ The Bookseller | 2012-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #enable independent


Back to school boost for booksellers

Book sales jumped by more than £1m last week as sales of academic titles helped to offset... Continue reading at The Bookseller

[ The Bookseller | 2012-09-12 00:00:00 UTC ]
More news stories like this |


Manhattan Media hits the block

Manhattan Media, publisher of local weeklies Our Town and The West Side Spirit whose CEO Tom Allon is running for mayor, is on the block, according to two people with knowledge of the situation. Since its founding 11 years ago by Mr. Allon and Richard Burns, managing partner of Isis Venture... Continue reading at Crains New York

[ Crains New York | 2012-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #city hall


French Media Sites Demand Google Pay for Using Their Content

Publishers want a slice of Google ad revenue. France's major online newspaper publishers have called for a new legislation which will ensure internet search engines including Google have to pay them for using their published content. Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #published content #including google


German media giant to grab ACP

Debt-laden broadcaster Nine Entertainment confirms the sale of its magazine portfolio to the privately owned Bauer Media Group. Continue reading at The Sydney Morning Herald

[ The Sydney Morning Herald | 2012-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine portfolio