How Media Buyers Are Bouncing Back 

After a challenging 2021-22 upfront, buyers have higher hopes for this year's marketplace. But the 2022-23 upfront will be unlike any other, with at least one megamerger on the horizon, the continued erosion of linear ratings, and massive measurement upheaval as multiple media companies craft alternatives to Nielsen metrics. Dani Benowitz, president of Magna, and... Continue reading at 'AdWeek'

[ AdWeek | 2022-05-11 14:10:39 UTC ]
News tagged with: #media buyers #bouncing back #nielsen

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Amazon's Kindle Paperwhite falls back to $100, plus the rest of the week's best tech deals

It's Friday, which means it's time for another roundup of good tech deals. Today's highlights include Amazon's Kindle Paperwhite back down to $100, which is within $5 of the popular e-reader's all-time low. Apple's AirPods Pro are $50 off their list price at $200, while the Apple Watch SE is a... Continue reading at Engadget

[ Engadget | 2023-04-07 15:00:31 UTC ]
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They’re (Paper)back!: Spring 2023 YA Paperback Books For Your TBR

Whether you love horror, thrill rides, romance, space adventures, or something else entirely, spring 2023 YA paperbacks have you set. Continue reading at Book Riot

[ Book Riot | 2023-04-05 10:37:00 UTC ]
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We can build immortal celebrities from ChatGPT and their existing back catalogs

Our reverence towards stars and celebrities was not borne of the 19th century’s cinematic revolution, but rather has been a resilient aspect of our culture for millennia. Ancient tales of immortal gods rising again and again after fatal injury, the veneration and deification of social and... Continue reading at Engadget

[ Engadget | 2023-04-04 18:00:30 UTC ]
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Amazon's Kindle is back on sale for $80

Amazon is running a sale on Kindle e-readers just in time for outdoor reading, and there are a few good deals in the mix. The company is selling the base Kindle with lock screen ads for $80, or $20 off. That's near an all-time low, and makes it an easy pick if you want a compact, no-frills... Continue reading at Engadget

[ Engadget | 2023-04-03 13:26:16 UTC ]
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School Reports: Essence biggest faller among top 10 media shops in Nielsen table

WPP outfit merged with the UK's biggest media agency Mediacom earlier this year. Continue reading at Media Week

[ Media Week | 2023-03-26 21:50:25 UTC ]
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Apple's AirPods Pro drop back to $200, plus the rest of the week's best tech deals

It's Friday, which means it's time for another roundup of notable discounts on good tech. Among the highlights, Apple's AirPods Pro are back down to $200, tying the best price we've seen for the iPhone-friendly noise-cancelling earphones. Amazon has dropped the Kindle Paperwhite down to $100,... Continue reading at Engadget

[ Engadget | 2023-03-24 15:43:59 UTC ]
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Bloomberg Media Fills Chief Revenue Officer Role, Accelerating Ad Revenue Growth

The business news publisher Bloomberg Media has hired digital media executive Christine Cook as its first chief revenue officer, Adweek can exclusively report. The publisher had previously hired Keith A. Grossman, who left in 2019, as global chief revenue officer. Before him, Paul Caine held the... Continue reading at AdWeek

[ AdWeek | 2023-03-17 11:28:40 UTC ]
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Ozy Media shuts down in wake of founder Carlos Watson's arrest on fraud charges

It's the second time in about 16 months that the Mountain View digital media company said it would shut down. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2023-03-02 23:25:40 UTC ]
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With New Model Language, Library E-book Bills Are Back

A year after a federal judge struck down Maryland's groundbreaking library e-book law, library advocates are backing revised legislation they say can help ensure “fair and equitable licensing terms" for library e-books while avoiding the thorny copyright issue that doomed Maryland’s effort. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-23 05:00:00 UTC ]
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Amazon's Kindle Paperwhite Kids falls back to an all-time low

Amazon's Kindle Paperwhite Kids tablet offers a more eye-friendly reading experience than the regular Kindle Kids, but that features comes at a premium price. Right now, though, they're on sale with the biggest discounts we've seen yet, letting you grab one for just $105 or $55 (34 percent) off... Continue reading at Engadget

[ Engadget | 2023-02-22 11:58:13 UTC ]
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Unionized HarperCollins Employees Are Back to Work After a 3-Month Strike

The return, after an agreement that brought a raise in pay for the lowest earners at the publisher, represented a victory to many of the more than 250 workers involved. Continue reading at The New York Times

[ The New York Times | 2023-02-21 19:43:29 UTC ]
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We Go Way Back: 25 of the Best Historical Fiction Books of the Past 10 Years

Take a trip back in time without leaving your seat with 25 of the best historical fiction books of the past 10 years! Continue reading at Book Riot

[ Book Riot | 2023-02-21 11:34:00 UTC ]
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As Book Bans and Legislative Attacks Escalate, the New Press Pushes Back

“As a leading publisher of progressive education books, our response to Ron DeSantis and the College Board will be to bring attention to this chilling, racist, and cynical moment,” New Press publisher Ellen Adler told PW. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-17 05:00:00 UTC ]
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Bologna Book Fair Names Cross Media Award Winners

A Hungarian book-to-animated-film project and a Canadian online platform for kids take Bologna's top Cross Media Award honors. The post Bologna Book Fair Names Cross Media Award Winners appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-16 14:17:21 UTC ]
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Women still vastly underrepresented in Australian media, report says

Study from Women in Media finds men still dominate newsrooms and gender parity will not be achieved for at least a decadeFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastWomen in media are still vastly... Continue reading at The Guardian

[ The Guardian | 2023-02-13 01:49:08 UTC ]
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Apple's AirPods Pro drop back to $199, plus the rest of the week's best tech deals

We've been keeping tabs on the best TV deals ahead of this weekend's Super Bowl, but there are plenty of noteworthy tech deals going on for those who aren't looking to overhaul their living room. Apple's AirPods Pro, for instance, are back down to an all-time low of $199, while Amazon is running... Continue reading at Engadget

[ Engadget | 2023-02-10 16:29:46 UTC ]
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Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2023

Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday

[ Digiday | 2023-02-10 05:01:00 UTC ]
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NBA All-World hands-on: Taking basketball video games back to the streets

Niantic has created some of the most popular augmented reality games like Ingress and Pokémon Go. But this week the company is launching a new title called NBA All-World that might be the best application of its location-based tech to date.For people who have played one of Niantic’s previous... Continue reading at Engadget

[ Engadget | 2023-01-25 17:00:37 UTC ]
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“Just Go Back to the Work.” Filmmaker Lizzie Gottlieb on Documenting the Remarkable Partnership Between Her Father and Robert Caro

When director Lizzie Gottlieb set out to explore the remarkable partnership between her father, celebrated book editor Robert Gottlieb, and the preeminent political biographer Robert Caro for her new documentary Turn Every Page, she knew being impartial was not only impossible, it was beside the... Continue reading at Literrary Hub

[ Literrary Hub | 2023-01-23 09:58:01 UTC ]
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A romance novelist came back to life. Angry fans say she faked her death

Scandal and despair hit the romance community when Susan Meachen was purportedly bullied into suicide. Was it a hoax?In 2020 the tightly knit and passionate world of self-published romance literature was shocked by the news that the novelist Susan Meachen, following bullying by other writers,... Continue reading at The Guardian

[ The Guardian | 2023-01-14 10:00:06 UTC ]
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