How Media Buyers Are Bouncing Back 

After a challenging 2021-22 upfront, buyers have higher hopes for this year's marketplace. But the 2022-23 upfront will be unlike any other, with at least one megamerger on the horizon, the continued erosion of linear ratings, and massive measurement upheaval as multiple media companies craft alternatives to Nielsen metrics. Dani Benowitz, president of Magna, and... Continue reading at 'AdWeek'

[ AdWeek | 2022-05-11 14:10:39 UTC ]
News tagged with: #media buyers #bouncing back #nielsen

Other Publishing stories related to: 'How Media Buyers Are Bouncing Back '

We Go Way Back: 25 of the Best Historical Fiction Books of the Past 10 Years

Take a trip back in time without leaving your seat with 25 of the best historical fiction books of the past 10 years! Continue reading at Book Riot

[ Book Riot | 2023-02-21 11:34:00 UTC ]
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As Book Bans and Legislative Attacks Escalate, the New Press Pushes Back

“As a leading publisher of progressive education books, our response to Ron DeSantis and the College Board will be to bring attention to this chilling, racist, and cynical moment,” New Press publisher Ellen Adler told PW. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-17 05:00:00 UTC ]
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Bologna Book Fair Names Cross Media Award Winners

A Hungarian book-to-animated-film project and a Canadian online platform for kids take Bologna's top Cross Media Award honors. The post Bologna Book Fair Names Cross Media Award Winners appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-16 14:17:21 UTC ]
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Women still vastly underrepresented in Australian media, report says

Study from Women in Media finds men still dominate newsrooms and gender parity will not be achieved for at least a decadeFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastWomen in media are still vastly... Continue reading at The Guardian

[ The Guardian | 2023-02-13 01:49:08 UTC ]
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Apple's AirPods Pro drop back to $199, plus the rest of the week's best tech deals

We've been keeping tabs on the best TV deals ahead of this weekend's Super Bowl, but there are plenty of noteworthy tech deals going on for those who aren't looking to overhaul their living room. Apple's AirPods Pro, for instance, are back down to an all-time low of $199, while Amazon is running... Continue reading at Engadget

[ Engadget | 2023-02-10 16:29:46 UTC ]
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Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2023

Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday

[ Digiday | 2023-02-10 05:01:00 UTC ]
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NBA All-World hands-on: Taking basketball video games back to the streets

Niantic has created some of the most popular augmented reality games like Ingress and Pokémon Go. But this week the company is launching a new title called NBA All-World that might be the best application of its location-based tech to date.For people who have played one of Niantic’s previous... Continue reading at Engadget

[ Engadget | 2023-01-25 17:00:37 UTC ]
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“Just Go Back to the Work.” Filmmaker Lizzie Gottlieb on Documenting the Remarkable Partnership Between Her Father and Robert Caro

When director Lizzie Gottlieb set out to explore the remarkable partnership between her father, celebrated book editor Robert Gottlieb, and the preeminent political biographer Robert Caro for her new documentary Turn Every Page, she knew being impartial was not only impossible, it was beside the... Continue reading at Literrary Hub

[ Literrary Hub | 2023-01-23 09:58:01 UTC ]
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A romance novelist came back to life. Angry fans say she faked her death

Scandal and despair hit the romance community when Susan Meachen was purportedly bullied into suicide. Was it a hoax?In 2020 the tightly knit and passionate world of self-published romance literature was shocked by the news that the novelist Susan Meachen, following bullying by other writers,... Continue reading at The Guardian

[ The Guardian | 2023-01-14 10:00:06 UTC ]
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Media Agencies Call on Marketers to Change Their Digital Strategies

Most senior media agency professionals want their clients to invest in emerging media and explore new digital channels this year. With global advertising spend forecast to slow this year from record levels of spend and the rising cost of digital media spend, marketers will be scrutinizing where... Continue reading at AdWeek

[ AdWeek | 2023-01-11 13:54:14 UTC ]
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Media chiefs predict quick industry recovery from recession

The commercial chiefs of ITV, Hearst and Spotify say the industry is more resilient to economic shocks than in previous downturns. Continue reading at Media Week

[ Media Week | 2023-01-09 10:49:09 UTC ]
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The 2023 Digiday Publishing Summit Preview: How publisher needs and programmatic trends are shaping revenue, data and media

Presented by Rise Join a panel led by editor-in-chief Jim Cooper as Digiday and Rise kick off 2023 with a special preview of the upcoming Digiday Publishing Summit. As our editors prepare to put a lens on revenue, data and editorial strategies at the Vail summit this March, RSVP to save your... Continue reading at Digiday

[ Digiday | 2023-01-05 15:47:27 UTC ]
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Lachlan Murdoch seeks to draw Private Media chairman Eric Beecher into lawsuit against Crikey

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[ The Guardian | 2022-12-22 01:17:18 UTC ]
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Vox Media Will No Longer License Chorus, Its CMS Software

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[ AdWeek | 2022-12-09 19:51:02 UTC ]
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Martin Sorrell-backed S4S Ventures, Bertelsmann invest $10M in data asset management outfit as it blends new content, analytics-based marketing for clients

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[ Digiday | 2022-11-22 05:01:00 UTC ]
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Amazon's Black Friday sale brings Kindle e-readers back to all-time lows

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[ Engadget | 2022-11-18 13:13:24 UTC ]
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[ Digiday | 2022-11-10 05:01:00 UTC ]
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Why Vox Media’s Eater Is Entering the Book Publishing Business

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[ Publishers Weekly | 2022-11-08 05:00:00 UTC ]
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How brick-and-mortar retail stores are the digital media channel of the future

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[ Advertising Age | 2022-11-04 13:00:00 UTC ]
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After Massive July Layoff, Callisto Media Cuts Staff Further

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[ Publishers Weekly | 2022-10-25 04:00:00 UTC ]
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