How Martha Stewart Living Has Continued to Thrive for the Past 26 Years

Martha Stewart has always been on top of trends, often setting them herself. Before she became a social media star (and landed a show with Snoop Dogg) she was known as a pioneer in the print magazine business. Her publication, Martha Stewart Living, has been on stands for 26 years and it's rarely wavered in its core message or its relationship to readers. "We were profitable after two-and-a-half years, which was unheard of at that time," Stewart said. "We've since tried very hard to maintain our excellent content, the workability of our recipes, the quality of our photography, and our ability to innovate." "Innovate" may not be the first word you think of when you picture a legacy brand like Martha Stewart Living, or her many entertainment and retail properties. But the necessity of the magazine industry, according to Stewart, is to keep moving forward. "You have to be constantly new and have that feeling of newness, but without being too quirky or off-putting or silly," she said.  Elizabeth Graves, the current editor in chief for Martha Stewart Living, has been learning from Stewart since the magazine launched in 1990. It's the magazine that made Graves want to work in the business in the first place. Previously, Graves was the editor in chief of Stewart's Weddings magazine and was also the editorial director of beauty, health, and fitness for Martha Stewart Living Omnimedia, Inc., now a subsidiary of Sequential Brands Group. "When we look forward, we're... Continue reading at 'AdWeek'

[ AdWeek | 2017-01-26 00:00:00 UTC ]
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[ Folio Magazine | 2011-05-10 00:00:00 UTC ]
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Digital sales could be 15% of total next year - Hudson

Written By: Philip Jones Publication Date: Tue, 10/05/2011 - 11:06 E-book sales could exceed 8% of trade publishers' sales in 2011, and could reach 15% next year, Random House UK's deputy chairman Ian Hudson told delegates at the World e-Reading Congress this morning (10th May). Hudson also... Continue reading at The Bookseller

[ The Bookseller | 2011-05-10 00:00:00 UTC ]
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[ The Bookseller | 2011-05-09 00:00:00 UTC ]
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Strong year start for Quercus

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[ The Bookseller | 2011-05-06 00:00:00 UTC ]
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Wilbur Smith back in hardback as rebrand continues

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[ The Bookseller | 2011-05-06 00:00:00 UTC ]
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Sales slump to eight-year low in Royal Wedding week

Written By: Philip Stone Publication Date: Wed, 04/05/2011 - 16:00 Booksellers suffered their poorest sales in almost eight years last week with spending on physical books slumping by 12% week-on-week. read more Continue reading at The Bookseller

[ The Bookseller | 2011-05-04 00:00:00 UTC ]
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Kindle Books to Be Loaned From Libraries Later This Year

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[ PC World | 2011-04-21 00:00:00 UTC ]
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[ The Bookseller | 2011-04-15 00:00:00 UTC ]
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[ Folio Magazine | 2011-04-06 00:00:00 UTC ]
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[ The Bookseller | 2011-03-31 00:00:00 UTC ]
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[ The Bookseller | 2011-03-29 00:00:00 UTC ]
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As Library E-Books Live Long, Publisher Sets Expiration Date

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[ The New York Times | 2011-03-15 00:00:00 UTC ]
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[ The Bookseller | 2011-03-15 00:00:00 UTC ]
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[ The Bookseller | 2011-03-11 00:00:00 UTC ]
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[ The Bookseller | 2011-03-08 00:00:00 UTC ]
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[ The Bookseller | 2011-03-07 00:00:00 UTC ]
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[ The Bookseller | 2011-02-28 00:00:00 UTC ]
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Bloomsbury predicts 2011 to be "year of the ebook"

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[ The Bookseller | 2011-02-28 00:00:00 UTC ]
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[ The Bookseller | 2011-02-28 00:00:00 UTC ]
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[ The Bookseller | 2011-02-25 00:00:00 UTC ]
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