How Martha Stewart Living Has Continued to Thrive for the Past 26 Years

Martha Stewart has always been on top of trends, often setting them herself. Before she became a social media star (and landed a show with Snoop Dogg) she was known as a pioneer in the print magazine business. Her publication, Martha Stewart Living, has been on stands for 26 years and it's rarely wavered in its core message or its relationship to readers. "We were profitable after two-and-a-half years, which was unheard of at that time," Stewart said. "We've since tried very hard to maintain our excellent content, the workability of our recipes, the quality of our photography, and our ability to innovate." "Innovate" may not be the first word you think of when you picture a legacy brand like Martha Stewart Living, or her many entertainment and retail properties. But the necessity of the magazine industry, according to Stewart, is to keep moving forward. "You have to be constantly new and have that feeling of newness, but without being too quirky or off-putting or silly," she said.  Elizabeth Graves, the current editor in chief for Martha Stewart Living, has been learning from Stewart since the magazine launched in 1990. It's the magazine that made Graves want to work in the business in the first place. Previously, Graves was the editor in chief of Stewart's Weddings magazine and was also the editorial director of beauty, health, and fitness for Martha Stewart Living Omnimedia, Inc., now a subsidiary of Sequential Brands Group. "When we look forward, we're... Continue reading at 'AdWeek'

[ AdWeek | 2017-01-26 00:00:00 UTC ]
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Donaldson: Gloucs/Somerset ruling "best news all year"

Written By: Benedicte Page Publication Date: Thu, 17/11/2011 - 09:30 Children's laureate Julia Donaldson has welcomed yesterday's High Court ruling against library closures in Gloucestershire and Somerset as "the best news I’ve had all year". In a statement given to Somerset group Watchet... Continue reading at The Bookseller

[ The Bookseller | 2011-11-17 00:00:00 UTC ]
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Attic Brand Media falls into administration after 22 years

Attic Brand Media, the customer and consumer magazine publisher behind Kick and National Geographic Kids, has fallen into administration after 22 years, according to sources. Continue reading at Media Week

[ Media Week | 2011-11-09 00:00:00 UTC ]
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Hay House Fiction Debut Marks 25 Years

In a major departure for Hay House, the self-help and spirituality publisher is jumping into the fiction market. Its debut mystery novel, The First Rule of Ten by psychologist Gay Hendricks and screen writer Tinker Lindsay, will be published in January. Hay House has signed up 10 additional... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-11-04 00:00:00 UTC ]
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Rachael Stilwell steps down at Haymarket after 17 years

Rachael Stilwell, publishing director of Haymarket's Brand Republic and Meetings & Travel Group, is stepping down from the company after 17 years. Continue reading at Media Week

[ Media Week | 2011-11-02 00:00:00 UTC ]
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Johnny Vegas book delayed until next year

Written By: Charlotte Williams Publication Date: Thu, 27/10/2011 - 08:30 HarperCollins has delayed publication of its autobiography of comedian Johnny Vegas, Becoming Johnny Vegas, due for release this autumn, until this time next year. The publisher said the decision was taken in order to... Continue reading at The Bookseller

[ The Bookseller | 2011-10-27 00:00:00 UTC ]
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Alma Books to expand after profitable year

Written By: Charlotte Williams Publication Date: Thu, 20/10/2011 - 08:45 Alma Books is planning to hire more staff and expand its non-fiction and YA lists, after reversing a loss made in its 2009 financial year. read more Continue reading at The Bookseller

[ The Bookseller | 2011-10-19 00:00:00 UTC ]
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Digital sales 'could be 15%' by year's end

Written By: Charlotte Williams Publication Date: Fri, 07/10/2011 - 14:39 Independent publishers are predicting that ebook sales may make up as much as 15% of their total sales by the end of 2011, as FutureBook's Digital Census reveals that a quarter of UK publishers now have ebook sales which... Continue reading at The Bookseller

[ The Bookseller | 2011-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital sales #ebook sales #total sales #uk publishers #kindle fire


Assange misses chart as September slump continues

Written By: Philip Stone Publication Date: Tue, 27/09/2011 - 15:27 Julian Assange's controversial memoir failed to make the charts after three days on sale, as printed books continue their September struggle. According to Nielsen BookScan data, sales were down 9% year-on-year. In total, £29.5m... Continue reading at The Bookseller

[ The Bookseller | 2011-09-27 00:00:00 UTC ]
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Lizzie Kershaw leaves Hearst after 29 years

Lizzie Kershaw, executive group publishing director of Hearst's Women's Interest Group, is leaving the UK publisher in the midst of a restructure after 29 years service. Continue reading at Media Week

[ Media Week | 2011-09-19 00:00:00 UTC ]
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Discussions Continue in Google Books Lawsuit, Attorneys Say

Google and representatives for authors and publishers told a U.S. District Court judge Thursday that they would like to continue discussions on a revised... Continue reading at PC World

[ PC World | 2011-09-15 00:00:00 UTC ]
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Publishers Continue to Look for Tablet Relief Outside of iPad

Though magazines releasing digital editions have provided plenty of headline fodder over the past months, sales of those editions have been another story. Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-01 00:00:00 UTC ]
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Meyer decline continues to hit Lagardère

Written By: Charlotte Williams Publication Date: Thu, 01/09/2011 - 08:55 Hachette UK parent company Lagardère has continued to be hit by the decline of sales in Stephenie Meyer's Twilight series, with sales in its publishing arm down 6% and profits slump 29.6% to €71m. read more Continue reading at The Bookseller

[ The Bookseller | 2011-09-01 00:00:00 UTC ]
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Penton Acquires IT Publisher Nine Lives Media

In a move to grow its Technology Group, Penton Media has acquired Nine Lives Media. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-30 00:00:00 UTC ]
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Tracking 20 Years of Bookstore Chains

The bookstore chain landscape has undergone seismic shifts over the past 20 years and will enter the fall with approximately 1,100 fewer stores than dotted the country in 1991. Just as it is today, Barnes & Noble was the country's largest bookstore chain 20 years ago, closely trailed by... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-08-26 00:00:00 UTC ]
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Kay wins Scottish Book of the Year award

Written By: Graeme Neill Publication Date: Fri, 26/08/2011 - 14:34 Jackie Kay has won the £30,000 Scottish Book of the Year award for her autobiography Red Dust Road (Picador). The award, which is run by Creative Scotland, was presented to Kay by Dame Jenni Murray today (26th August) at an... Continue reading at The Bookseller

[ The Bookseller | 2011-08-26 00:00:00 UTC ]
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Private Eye to mark 50 years with anniversary book

Written By: Graeme Neill Publication Date: Wed, 24/08/2011 - 14:46 Private Eye is marking its 50th anniversary by publishing a book looking back at the history of the satirical institution. Private Eye: The First 50 Years is written by Adam Macqueen, a journalist on the magazine since 1997. It... Continue reading at The Bookseller

[ The Bookseller | 2011-08-24 00:00:00 UTC ]
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American Printer Magazine Closes After 128 Years

Started in 1883 as Inland Printer, Penton Media's American Printer magazine will be stopping production after 128 years. The August 2011 edition has been the last title published. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-23 00:00:00 UTC ]
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Indie opened by A A Milne's son to close after 60 years

Written By: Lisa Campbell Publication Date: Thu, 18/08/2011 - 12:15 A Dartmouth bookshop opened by the son of Winnie-the-Pooh author A A Milne is closing down after 60 years. The Harbour Bookshop on Fairfax Place was opened in 1951 by Christopher Robin Milne, the inspiration for the character... Continue reading at The Bookseller

[ The Bookseller | 2011-08-18 00:00:00 UTC ]
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Food Network Magazine Raises Rate Base for Sixth Time in Two Years

Once identified as the most notable magazine launch of the year in 2009, Hearst's Food Network magazine is continuing to ride a wave of reader enthusiasm with the announcement of its sixth rate base increase since the title went live. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
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HarperCollins reports best year since 2008

Written By: Graeme Neill Publication Date: Thu, 11/08/2011 - 15:31 HarperCollins has had its best financial year since 2008, with ebook sales accounting for 10% of total revenue during the past four weeks, its c.e.o. has said. Victoria Barnsley was speaking as parent company NewsCorp reported... Continue reading at The Bookseller

[ The Bookseller | 2011-08-11 00:00:00 UTC ]
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