How marketers are distributing 360-degree videos beyond YouTube and Facebook

In order to extend the reach of their VR content, brands like Google and Jack-In-The-Box are testing an approach of serving teaser content on a major publisher that directs viewers to their 360-degree video experience. And Agency Arnold Worldwide has been testing out the organic reach of new distribution platforms like Littlstar and Samsung VR. The post How marketers are distributing 360-degree videos beyond YouTube and Facebook appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-09-09 00:00:00 UTC ]
News tagged with: #organic reach #facebook appeared #vr content #major publisher

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US marketing tech company acquires Bloodhound Books

US-based marketing tech company Open Road Media (OR/M) has acquired UK e-book specialist indie Bloodhound Books for an undisclosed sum. Continue reading at The Bookseller

[ The Bookseller | 2021-07-27 20:12:24 UTC ]
More news stories like this | News stories tagged with: #e-book


Facebook, Fox, and what ‘killing people’ means in a pandemic

Last Thursday, with confirmed cases of COVID-19 again rising across the US, Dr. Vivek Murthy, the surgeon general, issued his first advisory since the Biden administration took office: health mis- and disinformation, he said, has prolonged the pandemic, not least by exposing Americans to... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2021-07-21 12:37:08 UTC ]
More news stories like this | News stories tagged with: #belarusian association #secrecy laws #nieman lab #pushed back #book based


Tencent to buy British video game studio Sumo for $1.27 billion

In a busy year for gaming mergers, another deal has just been announced. Tencent is to fully acquire Sumo Group, the UK developer behind LittleBigPlanet 3 and Crackdown 3. The Chinese web giant is offering 513 pence per share for the studio, in which it already owns an 8.75 percent stake,... Continue reading at Engadget

[ Engadget | 2021-07-19 09:14:25 UTC ]
More news stories like this | News stories tagged with: #multiple reports #long-term success #non-executive chairman #publishers including


Bonnier appoints Power to head children's marketing and publicity

Bonnier Books UK has appointed Rob Power to head marketing and publicity for its children's and YA trade division. Continue reading at The Bookseller

[ The Bookseller | 2021-07-10 01:13:24 UTC ]
More news stories like this | News stories tagged with: #bonnier


Facebook’s strategy: Avert disaster, apologize and keep growing

Privacy abuses and misinformation were secondary concerns, two tech reporters write. Continue reading at The Washington Post

[ The Washington Post | 2021-07-09 05:04:42 UTC ]
More news stories like this | News stories tagged with: #avert disaster


HarperCollins Christian Publishing Centralizes Sales, Marketing

Doug Lockhart will oversee sales and marketing at HCCP in the newly created role of senior-v-p for sales and centralized marketing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-09 04:00:00 UTC ]
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Kodansha Inks Major Distribution Deal with LibraryPass

In a huge boost to manga fans, more than 200 titles are available now in Comics Plus, with more to be added to the collection over the summer. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-09 04:00:00 UTC ]
More news stories like this | News stories tagged with: #huge boost #manga fans #manga


Germany’s Bookwire in Distribution Deal with Spain’s Editorial Planeta

The new agreement with Bookwire will see the distribution of some 30,000 ebooks and 1,200 audiobooks from Planeta's Spanish-language catalogue. The post Germany’s Bookwire in Distribution Deal with Spain’s Editorial Planeta appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-07-01 20:14:07 UTC ]
More news stories like this | News stories tagged with: #editorial planeta #post germany #distribution deal #planeta #ebooks


Russian Book Market: Paper Shortages and Prices Challenge Recovery

Despite having more than 20 percent of the world's forests, Russia is market with a paper shortage that means higher book prices. The post Russian Book Market: Paper Shortages and Prices Challenge Recovery appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-06-29 15:08:58 UTC ]
More news stories like this | News stories tagged with: #paper shortages #paper shortage #russian book


ABA Brings Back #BoxedOut Marketing Campaign

Ahead of Amazon's Prime Day sales event, set for June 21 and 22, the ABA is reviving its #BoxedOut campaign, which is aimed at highlighting the danger that Amazon's dominance of online retailing continues to pose for local communities and independent stores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #local communities #independent stores


Faith Publishers Aim for Men’s Market

Father's Day may bring a sales spike to books for dad, but Christian publishers offer Bible study, prayer guides, parenting, and devotionals geared to male readers all year long. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #sales spike #male readers #year long


ALA Working Group Calls for Change in the Library E-book Market

In a paper released this week, the American Library Association’s Joint Digital Content Working Group offered a frank assessment of the state of the library e-book market and the impact of the Covid-19 pandemic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #frank assessment #covid-19 pandemic #digital content #e-book


WhatsApp: Facebook-owned app goes to court over India privacy rules

WhatsApp says India's new digital media rules will violate the privacy of its users. Continue reading at BBC World

[ BBC World | 2021-05-26 10:59:05 UTC ]
More news stories like this | News stories tagged with: #digital media


HCCP New Imprint Dives Deep into Bible Study Market

HarperCollins Christian Publishing, already the nation’s largest religion publisher, has moved to broaden its stake in the church curriculum and Bible study market with a new imprint, HarperChristian Resources. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-28 04:00:00 UTC ]
More news stories like this | News stories tagged with: #harperchristian resources #harpercollins


World Book Day: A Rights Roundup From Five Markets

Today's Rights Roundup, coinciding with World Book Day, includes titles from Germany, Finland, Canada, Sweden and the United Kingdom. The post World Book Day: A Rights Roundup From Five Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-04-23 17:25:41 UTC ]
More news stories like this | News stories tagged with: #markets appeared #rights roundup #includes titles #united kingdom #world book


Covering systemic violence without showing video of police killings

By now, many (if not most) of us have seen the cellphone video of the murder of George Floyd by Minnesota Police officer Derek Chauvin multiple times. The video—captured by a Black teenager named Darnella Frazier while she was walking to the store with her young cousin—has featured prominently... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2021-04-22 12:44:36 UTC ]
More news stories like this | News stories tagged with: #front-page story #prince philip #sacramento bee #communicating risk #protest #journalism #pulitzer prize


Hamnet heads back to top spot as print market jumps by a third

Maggie O'Farrell's Hamnet (Tinder Press) has bounced back into the UK Official Top 50 number one spot, the week bookshops reopened across England following the third national lockdown. Continue reading at The Bookseller

[ The Bookseller | 2021-04-19 18:26:28 UTC ]
More news stories like this | News stories tagged with: #bounced back #national lockdown


Hodder to publish first book from YouTube science communicator Clark

Hodder & Stoughton has acquired Firmament by YouTube scientist and science communicator Simon Clark. Continue reading at The Bookseller

[ The Bookseller | 2021-04-18 09:41:33 UTC ]
More news stories like this | News stories tagged with: #hodder stoughton #hodder


PRH US realigns international sales and marketing teams

Penguin Random House US has restructured its international sales team with a string of promotions and two departures.  Continue reading at The Bookseller

[ The Bookseller | 2021-04-17 08:55:38 UTC ]
More news stories like this | News stories tagged with: #marketing teams #penguin random house


Simon & Schuster refuses to distribute book by officer who shot Breonna Taylor

US publishing giant was due to distribute Jonathan Mattingly’s The Fight for Truth for rightwing outlet Post Hill PressSimon & Schuster has said that it will not be distributing a book by one of the police officers who shot Breonna Taylor, after a small publisher whose books are distributed... Continue reading at The Guardian

[ The Guardian | 2021-04-16 09:27:28 UTC ]
More news stories like this | News stories tagged with: #police officers #widespread criticism #inside story #shot taylor #small publisher #publishing giant