How Magazines Can Avoid Disaster by Coming Back to Earth

[caption id="attachment_171791" align="alignright" width="300"] The Apollo 13 crew onboard the USS Iwo Jima after splashdown in the South Pacific Ocean.[/caption] You will be familiar, I suppose, with Apollo 13—if not the phenomenal movie, perhaps the unfortunate outer-space incident that inspired it. Seriously. It was in all the papers. An oxygen tank explosion in the command module forced the astronauts to take refuge in the lunar lander, but their stubborn insistence on breathing quickly filled the small spacecraft with poisonous, exhaled CO2, and it needed to be scrubbed from cabin’s atmosphere. That could be accomplished with onboard canisters of lithium hydroxide, but the canisters from the command module had square openings and the ports to the lunar module's filtration system were cylindrical. Oops. In the movie, you may also recall a scene at the Johnson Space Center in Houston, during which the flight director emptied the contents of a cardboard box on a table surrounded by engineers. They were told that these were the components aboard the craft available for repurposing. And the engineers were told to use them to fit a square peg into a round hole. Which, incredibly enough, they figured out. Whereupon the astronauts were instructed to rig the equipment with such items as tube socks, air hoses from a suddenly-unnecessary spacewalk space suit and, obviously, duct tape. Which, incredibly enough, they figured out, as well. It was like a MacGyver episode in... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-10-01 15:35:11 UTC ]
News tagged with: #media company #higher education #current state #spend time

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Random House Germany will bring the iconic Penguin brand to German readers with the launch of Penguin Verlag. The first titles will come out in 2016. The post Penguin Comes to Germany appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-03 00:00:00 UTC ]
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Magazine Revenue to Climb Slightly as Newspaper Decline Continues

Traditional media companies will continue to feel a financial squeeze over the next four years, as flat or declining revenues are expected at magazine and newspaper publishers even as they post gains in digital advertising and subscriptions, a new report shows.Consumer magazine revenue will be... Continue reading at Advertising Age

[ Advertising Age | 2015-06-03 00:00:00 UTC ]
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Special Report on Chinese Publishing from China Publishers Magazine

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[ Publishing Perspectives | 2015-06-01 00:00:00 UTC ]
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New Fifty Shades of Grey Book Coming

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[ Publishers Weekly | 2015-06-01 00:00:00 UTC ]
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The 52-Storey Treehouse comes out on top at Australian book industry awards

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[ The Guardian | 2015-05-22 00:00:00 UTC ]
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The Red Bulletin Evolving into Traditional Magazine

Expands from content marketing roots with paid subs and BPA-audited, 550,000 rate base. The post The Red Bulletin Evolving into Traditional Magazine appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-05-22 00:00:00 UTC ]
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Breakout Graphic Memoir ‘Arab of the Future’ Coming to U.S.

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[ Publishers Weekly | 2015-05-18 00:00:00 UTC ]
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Facebook Publishing for Local News Outlets Could Arrive ‘in the Coming Months’

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[ Editor & Publisher | 2015-05-15 00:00:00 UTC ]
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Egmont appoints new magazine director

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[ The Bookseller | 2015-05-12 00:00:00 UTC ]
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A Fifth of Time Inc.'s Ad Revenue Now Comes From Digital

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[ Advertising Age | 2015-05-07 00:00:00 UTC ]
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Founder Buys Back FastPencil

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[ Publishers Weekly | 2015-05-06 00:00:00 UTC ]
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The in-flight magazine with serious literary aspirations

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[ The Guardian | 2015-05-04 00:00:00 UTC ]
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Outside Magazine’s Executive Editor Explains His Move to the Business Side

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[ Folio Magazine | 2015-04-28 00:00:00 UTC ]
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Nigella and Hairy Bikers back on BBC TV

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[ The Bookseller | 2015-04-23 00:00:00 UTC ]
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TV Land Renews Younger and Comedy Central Brings Back Inside Amy Schumer

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[ AdWeek | 2015-04-21 00:00:00 UTC ]
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Litro Magazine Presents Diversity of New Mexican Writing

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[ Publishing Perspectives | 2015-04-21 00:00:00 UTC ]
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SoA and HC back call for more diversity in publishing

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[ The Bookseller | 2015-04-21 00:00:00 UTC ]
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Book, Magazine Sales Dipped at BAM

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[ Publishers Weekly | 2015-04-21 00:00:00 UTC ]
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Facebook–Times Partnership Affirmed by Magazine Editor Jake Silverstein

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[ Editor & Publisher | 2015-04-14 00:00:00 UTC ]
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Bauer Launches Christian Magazine

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[ Folio Magazine | 2015-04-08 00:00:00 UTC ]
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