How Magazines Can Avoid Disaster by Coming Back to Earth

[caption id="attachment_171791" align="alignright" width="300"] The Apollo 13 crew onboard the USS Iwo Jima after splashdown in the South Pacific Ocean.[/caption] You will be familiar, I suppose, with Apollo 13—if not the phenomenal movie, perhaps the unfortunate outer-space incident that inspired it. Seriously. It was in all the papers. An oxygen tank explosion in the command module forced the astronauts to take refuge in the lunar lander, but their stubborn insistence on breathing quickly filled the small spacecraft with poisonous, exhaled CO2, and it needed to be scrubbed from cabin’s atmosphere. That could be accomplished with onboard canisters of lithium hydroxide, but the canisters from the command module had square openings and the ports to the lunar module's filtration system were cylindrical. Oops. In the movie, you may also recall a scene at the Johnson Space Center in Houston, during which the flight director emptied the contents of a cardboard box on a table surrounded by engineers. They were told that these were the components aboard the craft available for repurposing. And the engineers were told to use them to fit a square peg into a round hole. Which, incredibly enough, they figured out. Whereupon the astronauts were instructed to rig the equipment with such items as tube socks, air hoses from a suddenly-unnecessary spacewalk space suit and, obviously, duct tape. Which, incredibly enough, they figured out, as well. It was like a MacGyver episode in... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-10-01 15:35:11 UTC ]
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MotorBoating Magazine Shutters Print Editon, Goes Online-Only

Bonnier’s MotorBoating magazine, a part of the Marine Group Network that includes Yachting and SaltWater Sportsman, is folding its print issue. The July/August 2011 installment will be its last. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-23 00:00:00 UTC ]
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American Printer Magazine Closes After 128 Years

Started in 1883 as Inland Printer, Penton Media's American Printer magazine will be stopping production after 128 years. The August 2011 edition has been the last title published. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-23 00:00:00 UTC ]
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Report: Tablet Sales to Cut Magazine Paper Use 20 Percent by 2015

Even paper-focused companies are predicting a major fall for the printed page in the coming years. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-22 00:00:00 UTC ]
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Food Network Magazine Raises Rate Base for Sixth Time in Two Years

Once identified as the most notable magazine launch of the year in 2009, Hearst's Food Network magazine is continuing to ride a wave of reader enthusiasm with the announcement of its sixth rate base increase since the title went live. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
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BBC Worldwide Sells its Magazine Portfolio to Private Equity Firm Exponent

BBC Worldwide, a UK-based publisher, has sold its magazine business to Exponent, a private equity firm. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-16 00:00:00 UTC ]
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High street bounces back for Bloomsbury

Written By: Charlotte Williams Publication Date: Thu, 11/08/2011 - 09:30 Bloomsbury has said sales have bounced back significantly from a "soft" spring thanks to ebook downloads and greater sales through the high street. read more Continue reading at The Bookseller

[ The Bookseller | 2011-08-11 00:00:00 UTC ]
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Brent libraries ruling put back to October

Written By: Benedicte Page Publication Date: Wed, 10/08/2011 - 09:07 The judge handling the Brent libraries High Court judicial review case will give his judgment in October, it has been confirmed. Mr Justice Ouseley had initially indicated the judgement might come as early as this month.... Continue reading at The Bookseller

[ The Bookseller | 2011-08-10 00:00:00 UTC ]
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From "Most Effective Digital Mag Brands" to "7 Magazine Web Sites That Suck"

Media research firm Affinity LLC has issued its latest American Magazine Study, which ranks 170 digital magazine brands on attributes ranging from "Most Trusted" to "Most "Useful" and "Most Entertaining." Rankings are based on the percent of a magazine's digital audience that cites the brand as... Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
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Bookshops avoid major damage in London rioting

Written By: Graeme Neill Publication Date: Tue, 09/08/2011 - 09:30 Bookshops appeared to have been largely unaffected by the rioting that swept across London and other cities last night, causing tens of thousands of pounds worth of damage. As London shopowners began the clean-up this morning,... Continue reading at The Bookseller

[ The Bookseller | 2011-08-09 00:00:00 UTC ]
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Looking Back—and Ahead: Printing in Hong Kong 2011

In 1985, Nintendo released Super Mario Brothers, Commodore launched the Amiga personal computer, Steve Jobs founded NeXT, and Bill Gates issued the first version of Windows. It was also the year PW launched the first report covering the Asian printing industry, of which you are now holding the... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-08-05 00:00:00 UTC ]
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AOL Launches Daily 'Magazine' App

The tablet has been the latest go-to source for trying to reach personalized content nirvana. And of course it's the magazine format that seems to make the most sense from both a metaphorical and presentation perspective. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-04 00:00:00 UTC ]
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Rupert Murdoch's Disaster Is Already an E-Book

Vanity Fair gets a compilation into the Kindle and Nook stores: Twenty previously published stories for $4, heavy on the Michael Wolff. Continue reading at AllThingsD

[ AllThingsD | 2011-07-30 00:00:00 UTC ]
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NOOK for iPad To Offer More Than 175 Digital Magazines

In an attempt to be everywhere readers are, Barnes & Noble is updating its NOOK for iPad app to offer digital periodicals to consumers. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-26 00:00:00 UTC ]
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Fast Chat: Google Gets a Magazine

Why is Google making a magazine? Think Quarterly really came to be out of the insight that, at Google, we use research and analysis from inside Google and outside to inform our own decision-making and products. And we realized that a lot of our partners wanted access to the same kinds of... Continue reading at AdWeek

[ AdWeek | 2011-07-26 00:00:00 UTC ]
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Time Magazine Rolls Out Print/Digital Subscriptions -- And Puts Up Another Web Pay Wall

Time magazine is making it easier for readers to subscribe to its digital and print editions. And harder for non-subscribers to read the magazine on the Web. Continue reading at AllThingsD

[ AllThingsD | 2011-07-19 00:00:00 UTC ]
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Hearst-Owned Magazines Launching Daily Deals With Group Commerce

Hearst-owned magazines is treading on to Groupon's territory with the launch of group-buying discounts, starting off with Road & Track and Car and Driver. Continue reading at AllThingsD

[ AllThingsD | 2011-07-18 00:00:00 UTC ]
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Egmont launches new teen magazine 'We Love Pop'

Egmont Publishing Group is to buck the trend in the teen media market with the launch of We Love Pop, a new monthly pop magazine aimed at teen girls, more than five years after Smash Hits folded. Continue reading at Media Week

[ Media Week | 2011-07-18 00:00:00 UTC ]
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The Back-End Tools Sales Teams Use to Manage, Monitor and Close the Integrated Sale

In the more simple days of selling, advertising sales executives dealt in print, closing deals on a monthly cycle. Now, as technology drives opportunities for publishers, sales execs are faced with an ever-growing portfolio of products and services to offer to clients. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-14 00:00:00 UTC ]
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Google+ Idea Guy Says Google Still Trying to Hold Him Back

Paul Adams, the Google social researcher turned Facebook product manager who's credited with giving Google the idea for circles of friends that it's utilized in Google+, spoke out against his former employer tonight on his blog. Adams protests that Google is blocking the publication of a book he... Continue reading at AllThingsD

[ AllThingsD | 2011-07-13 00:00:00 UTC ]
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Orion backs Standard literacy campaign

Written By: Benedicte Page Publication Date: Tue, 12/07/2011 - 12:21 Orion Children's Books is supporting the London Evening Standard's literacy campaign Get London Reading with donations of Horrid Henry books. Volunteers to the Standard-backed scheme to help schoolchildren with their reading... Continue reading at The Bookseller

[ The Bookseller | 2011-07-12 00:00:00 UTC ]
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