How Magazines Can Avoid Disaster by Coming Back to Earth

[caption id="attachment_171791" align="alignright" width="300"] The Apollo 13 crew onboard the USS Iwo Jima after splashdown in the South Pacific Ocean.[/caption] You will be familiar, I suppose, with Apollo 13—if not the phenomenal movie, perhaps the unfortunate outer-space incident that inspired it. Seriously. It was in all the papers. An oxygen tank explosion in the command module forced the astronauts to take refuge in the lunar lander, but their stubborn insistence on breathing quickly filled the small spacecraft with poisonous, exhaled CO2, and it needed to be scrubbed from cabin’s atmosphere. That could be accomplished with onboard canisters of lithium hydroxide, but the canisters from the command module had square openings and the ports to the lunar module's filtration system were cylindrical. Oops. In the movie, you may also recall a scene at the Johnson Space Center in Houston, during which the flight director emptied the contents of a cardboard box on a table surrounded by engineers. They were told that these were the components aboard the craft available for repurposing. And the engineers were told to use them to fit a square peg into a round hole. Which, incredibly enough, they figured out. Whereupon the astronauts were instructed to rig the equipment with such items as tube socks, air hoses from a suddenly-unnecessary spacewalk space suit and, obviously, duct tape. Which, incredibly enough, they figured out, as well. It was like a MacGyver episode in... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-10-01 15:35:11 UTC ]
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Magazine iPad App Launches Slow in First Two Months of 2011

The Association of Magazine Media (MPA) released a study following growth in magazine-created iPad Apps, tracking a decline from previous months’ numbers. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-02 00:00:00 UTC ]
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Move over iPad, Kindle is coming to an AT&T store near you

By Joe Wilcox, Betanews Today, AT&T announced that, starting March 6, it will carry Amazon's Kindle reader in its retail stores nationwide. Timing is interesting, given iPad 2's imminent launch and Apple App Store subscription changes that could compel Amazon to curtail or even stop... Continue reading at Betanews

[ Betanews | 2011-02-28 00:00:00 UTC ]
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Hodder to release final Earth’s Children novel

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[ The Bookseller | 2011-02-24 00:00:00 UTC ]
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PPA chief warns of looming 'penalty tax on magazine publishers'

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[ Media Week | 2011-02-23 00:00:00 UTC ]
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Hearst Magazines Digital Media Announces Staff Changes

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[ Folio Magazine | 2011-02-23 00:00:00 UTC ]
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Google One Pass gives back what Apple's iPad subscription plan takes away

By Joe Wilcox, Betanews Well, that didn't take long. One day after Apple dropped its subscription plan bomb on suspicious publishers, Google officially countered with One Pass. Google strips out the onerous restrictions Apple imposes. It's a brilliant marketing response, and aptly timed with new... Continue reading at Betanews

[ Betanews | 2011-02-17 00:00:00 UTC ]
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Want more women writers in magazines? Get more female editors.

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[ Slate | 2011-02-12 00:00:00 UTC ]
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Yahoo follows News Corp, announces Livestand 'magazine' for tablets

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[ Betanews | 2011-02-11 00:00:00 UTC ]
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Consumer Magazine Circulation Falls 1.2 Percent In Second Half 2010

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[ Folio Magazine | 2011-02-07 00:00:00 UTC ]
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Hearst walks away from BBC Magazines deal

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[ Media Week | 2011-02-07 00:00:00 UTC ]
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Trade backs library e-lending, claims Overdrive chief

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[ The Bookseller | 2011-02-02 00:00:00 UTC ]
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IPA vice-president's offices come under attack amid Egyptian rioting

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[ The Bookseller | 2011-02-02 00:00:00 UTC ]
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Jamie back on top as Costa winner shows mutability

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[ The Bookseller | 2011-02-01 00:00:00 UTC ]
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Hearst To Buy Lagardere Magazine, Digital Units for $889 Million

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[ Folio Magazine | 2011-01-31 00:00:00 UTC ]
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Hearst pays €651m for Lagardère magazine business

Hearst Corporation has made a "binding offer" of €651m (£559m) for Lagardère's international magazine business, which includes a licensing agreement for fashion magazine Elle. Continue reading at Media Week

[ Media Week | 2011-01-31 00:00:00 UTC ]
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Waterstone's asks publishers to scale-back March orders

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[ The Bookseller | 2011-01-28 00:00:00 UTC ]
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Publishers Come Out of Bankruptcy Eager To Buy

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[ Folio Magazine | 2011-01-21 00:00:00 UTC ]
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Hachette to close teen magazine Sugar after 16 years

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[ Media Week | 2011-01-19 00:00:00 UTC ]
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Report: Verso and NewPage Back in Merger Talks

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[ Folio Magazine | 2011-01-18 00:00:00 UTC ]
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