How Magazines Can Avoid Disaster by Coming Back to Earth

[caption id="attachment_171791" align="alignright" width="300"] The Apollo 13 crew onboard the USS Iwo Jima after splashdown in the South Pacific Ocean.[/caption] You will be familiar, I suppose, with Apollo 13—if not the phenomenal movie, perhaps the unfortunate outer-space incident that inspired it. Seriously. It was in all the papers. An oxygen tank explosion in the command module forced the astronauts to take refuge in the lunar lander, but their stubborn insistence on breathing quickly filled the small spacecraft with poisonous, exhaled CO2, and it needed to be scrubbed from cabin’s atmosphere. That could be accomplished with onboard canisters of lithium hydroxide, but the canisters from the command module had square openings and the ports to the lunar module's filtration system were cylindrical. Oops. In the movie, you may also recall a scene at the Johnson Space Center in Houston, during which the flight director emptied the contents of a cardboard box on a table surrounded by engineers. They were told that these were the components aboard the craft available for repurposing. And the engineers were told to use them to fit a square peg into a round hole. Which, incredibly enough, they figured out. Whereupon the astronauts were instructed to rig the equipment with such items as tube socks, air hoses from a suddenly-unnecessary spacewalk space suit and, obviously, duct tape. Which, incredibly enough, they figured out, as well. It was like a MacGyver episode in... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-10-01 15:35:11 UTC ]
News tagged with: #media company #higher education #current state #spend time

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Despite a troubled print advertising market, publishers still believe in the power of glossy paper and ink: They launched 114 magazines in the first half of 2012. That puts the year roughly on par with 2011, when 111 new titles appeared during the same period, according to online database... Continue reading at Crains New York

[ Crains New York | 2012-07-09 00:00:00 UTC ]
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Cheryl Cole autobiography coming this autumn

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[ The Bookseller | 2012-07-06 00:00:00 UTC ]
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In E-Book War, the Independent Publishers Strike Back

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[ The Atlantic | 2012-07-03 00:00:00 UTC ]
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News Corp. board backs splitting company's entertainment and publishing businesses

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[ MarketWatch.com | 2012-06-28 00:00:00 UTC ]
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EC v-p backs calls for reduced VAT on ebooks

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[ The Bookseller | 2012-06-27 00:00:00 UTC ]
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Hearst Unveils Private Ad-Buying Marketplace for Its Magazine Websites

Another big magazine company is looking to ad tech to make its online ad inventory more valuable. Six months after Conde Nast launched a private ad marketplace to increase the sell-through of its online ad space without opening it up to public ad e ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-06-27 00:00:00 UTC ]
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'What comes next' revealed at Futurebook workshop

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[ The Bookseller | 2012-06-26 00:00:00 UTC ]
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Children's indies avoid the brunt of the downturn

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Flipboard finally brings its magazine-like news reader to Android

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[ Betanews | 2012-06-22 00:00:00 UTC ]
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SmartMoney magazine goes online-only

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[ Crains New York | 2012-06-22 00:00:00 UTC ]
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Penguin slinks back into ebook lending for New York City libraries, with a possible catch

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[ Engadget | 2012-06-22 00:00:00 UTC ]
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SmartMoney Magazine To Fold Print Edition

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[ Editor & Publisher | 2012-06-21 00:00:00 UTC ]
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Duffy backs Manchester library protest

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[ The Bookseller | 2012-06-18 00:00:00 UTC ]
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The Media Equation: Huffington Magazine Continues Digital Media’s Incursion

Arianna Huffington speaking at the party last week for Huffington, the new iPad weekly magazine. Continue reading at The New York Times

[ The New York Times | 2012-06-18 00:00:00 UTC ]
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Time Inc. relents, moves iOS magazines to Newsstand

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[ Engadget | 2012-06-14 00:00:00 UTC ]
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Huffington Post Introduces Its Online Magazine

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[ Editor & Publisher | 2012-06-13 00:00:00 UTC ]
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[ The Bookseller | 2012-06-08 00:00:00 UTC ]
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Harry Potter 'Book of Spells' will come to life via Sony

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Galaxy steps back from National Book Awards

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Hearst Magazines offloads Coast and Psychologies after seven years

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