Sponsored by Cummings Printing When it comes to improving profits at print magazines, there’s a tendency to focus on new ways of driving revenue. But while keeping a close eye on expenses can also have a significant impact on the bottom line, today’s environment often calls for a balancing act. “We know that austerity doesn’t work,” says Erin O’Mara, president of The Nation. “We see that in countries and in businesses. If the cuts go too deep, they can strangle the ability to thrive. All potential expense has to be weighed against potential return, even if that return is down the road.” Holding down costs means taking a look at expenses across the board, from little things like office supplies and catered lunches to big ones like printing and postage. At Wainscot Media, a custom publisher in the healthcare and luxury marketing spaces, the company has taken a committee-based approach to cost-cutting, bringing together representatives from sales and marketing, editorial, accounting and other departments to look for areas in which the organization can lower expenses. “It’s a good approach, because then it’s a company-wide effort,” says CEO Mark Dowden. “Then when you put things into effect, they seem less draconian. They’re not coming from the top down.” Reducing frequency The trend toward fewer, higher quality issues carries on, as publishers continue implementing frequency reductions in print magazines, the most recent of which came earlier this month from Meredith Corp.,... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-06-27 17:04:10 UTC ]
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Property website Domain increases digital revenue by 37% and continues to prop up Fairfax’s overall profit as editorial restructure is announcedFairfax Media, publishers of the Age and the Sydney Morning Herald, have returned a net profit of $27.4m for the first half of the financial year... Continue reading at The Guardian
[ The Guardian | 2016-02-19 00:00:00 UTC ]
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"We know magazines work and we're willing to put our money where our mouth is," Meredith's Britta Cleveland tells Folio:. The post Major Publishers Bet on Power of Print Ads with Money-Back Guarantee appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-02-12 00:00:00 UTC ]
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Oxford University Press author Naomi S. Baron of American University talks about findings from her survey of students' fondness for print books. The post Researching Students’ Preference for Print: Cost and Smell. appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-02-11 00:00:00 UTC ]
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Bimonthly science magazine looks to expand circulation, sales and marketing. The post Nautilus Partners with MIT Press to Co-Publish Print Edition appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-01-26 00:00:00 UTC ]
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World’s biggest education publisher aims to make £350m in cost savings by the end of 2017Pearson is to cut 4,000 jobs after issuing its second profit warning in three months. The world’s biggest education publisher said it aimed for annual savings of £350m by the end of 2017 and it would end its... Continue reading at The Guardian
[ The Guardian | 2016-01-21 00:00:00 UTC ]
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90 staff to go as Postmedia deals with falling revenue by creating joint operationsCanada’s largest newspaper chain, Postmedia Network, is cutting 90 staff and merging newsrooms to cope with declining revenue and heavy indebtedness.In Vancouver, Calgary, Edmonton and Ottawa – cities where... Continue reading at The Guardian
[ The Guardian | 2016-01-20 00:00:00 UTC ]
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Adult title’s move to go online-only follows rival Playboy’s announcement that it will no longer feature naked womenAdult magazine Penthouse is to end its print edition after 50 years and go online-only.The closure of the print edition of the magazine, which was founded in 1965 by Bob Guccione,... Continue reading at The Guardian
[ The Guardian | 2016-01-20 00:00:00 UTC ]
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End date for print edition still undetermined as brand plans to focus on digital content. The post Penthouse Folds Print Magazine After 50 Years appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-01-19 00:00:00 UTC ]
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Will go digital-only along with Book Business, with plans for more events and webinars. The post Publishing Executive Shutters Print Edition appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-01-12 00:00:00 UTC ]
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South African writer and literary magazine publisher Nick Mulgrew discusses how literary magazines are perfect training for pursuing more ambitious projects. The post Literary Magazines As Training Ground for Readers, Writers and Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-01-12 00:00:00 UTC ]
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Hearst Magazines president David Carey says that the company will test out new print magazine concepts in 2016, and partner with "next-generation content creators and technology companies" to launch new editorial products and joint ventu ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-28 00:00:00 UTC ]
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Mental Floss incorporates a Toyota-sponsored takeover into its December issue, boosts revenue over a standard issue by almost 40 percent. The post How One Publisher Handles Native Ads in Print appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-12-08 00:00:00 UTC ]
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The deal, which includes five titles, marks the Portland, Oregon-based publisher’s entry into the East Coast market. The post City and Regional Publisher SagaCity Media Acquires Sarasota Magazine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-11-30 00:00:00 UTC ]
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Schools minister Nick Gibb, today challenged publishers to make 100 classic books available at low cost, so all pupils have the chance to read them. Continue reading at The Bookseller
[ The Bookseller | 2015-11-19 00:00:00 UTC ]
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The new bimonthly magazine seeks to provide Southwest Missouri with "networking in print." The post Business-Focused 417 Magazine Spin-Off Publishes First Issue appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-11-12 00:00:00 UTC ]
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AIM Media Indiana, LLC announced today that is has acquired the print and online newspaper publishing assets and the commercial printing assets from Home News Enterprises, LLC (“HNE”) of Columbus, Indiana, according to John ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-11-04 00:00:00 UTC ]
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In the rush to the digital future, publishers have taken their eyes off the “print-ball.” The post Assessing the State of the Consumer Magazine Print Business appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-10-27 00:00:00 UTC ]
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[Sponsored Content] For millennia, recognizable brands have identified creative ownership, and ultimately the reputation of that owner. Producers of goods and services have elevated that concept to a sophisticated science, leveraging loyalty to a brand reputation in order to succeed. The post... Continue reading at Folio Magazine
[ Folio Magazine | 2015-10-27 00:00:00 UTC ]
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When book publishers must compete with other media for readers' attention, publishers should have a clear vision for their business and titles. The post The Profit of Publishing with Purpose appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-15 00:00:00 UTC ]
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Company reports 6% rise in pre-tax profits as top executives paid more than £5mMarie Claire and NME publisher Time Inc UK boosted profits to almost £23m last year while paying out more than £5m to staff and top executives at the magazine company.Time Inc UK reported a 6% rise in pre-tax profits... Continue reading at The Guardian
[ The Guardian | 2015-10-14 00:00:00 UTC ]
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