The giddy excess of the Peak TV era has culminated in a sort of option paralysis among consumers, many of whom, when presented with a near-infinite number of entertainment choices, make none whatsoever. According to Nielsen’s newly released Total Audience Report for the first quarter of 2019, more than one-fifth (21 percent) of adults who use streaming platforms such as Netflix, Amazon Prime and Hulu will simply find something else to do if they can’t find anything worth watching. Members of the adults 18-49 demo are particularly inclined to bail; per Nielsen, 27 percent of streamers say they’ll pack it in altogether if nothing on the video menu looks appetizing. While the under-50 set eventually will step away from a screen that isn’t firing the right blend of entertainment photons at their faces, they are a bit more patient than their elders. On average, people in the core TV demo will hunt around for content for some 8.9 minutes before either making a choice or turning to more analog pursuits, whereas viewers on the other side of the 50-birthday-candles divide will arrive at a decision after a mere five minutes of search. “Options are great for consumers when it comes to deciding what to watch, but they’re also decidedly complicated for an industry that continues to fragment and search for unique ways to influence behavior and perhaps steer eyeballs toward their network, program, service or brand,” Nielsen Senior VP, Audience Insights Peter Katsingris said in the... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-02 20:18:24 UTC ]
News tagged with:
#good deal
#year-ago period
#younger set
#marketers continue
#ad impressions
#awful lot
#nielsen
What was once billed as software that helped publishers make money selling ads, is also now software that can help marketers make money buying ads. Continue reading at Digiday
[ Digiday | 2023-02-16 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#publishers make
Bad Behaviour author Rebecca Starford and the team behind a dramatisation of her memoir reflect on how they recreated her frightening account of her elite boarding schoolGet our weekend culture and lifestyle emailWhen Rebecca Starford was 14 she spent a year living in the bush as part of an... Continue reading at The Guardian
[ The Guardian | 2023-02-14 14:00:16 UTC ]
More news stories like this | News stories tagged with:
#weekend culture
#year living
#bad behaviour
#ripple effects
#pop culture
#memoir
About twenty pages into Sofia Samatar’s memoir The White Mosque, Sigmund Freud appears, sitting in a train compartment late at night. Up to this point, Samatar’s story has been primarily about her travels across Central Asia to study The Bride Sect, a Mennonite group who fled persecution in... Continue reading at Electric Literature
[ Electric Literature | 2023-02-07 12:05:00 UTC ]
More news stories like this | News stories tagged with:
#sofia samatar
#white mosque
#central asia
#electric literature
#memoir
You might not be stuck inside watching shows like you were at the height of the pandemic, but there were clearly some favorite online titles last year. Nielsen has shared its top streaming shows of 2022 in the US, and the most-streamed by far was Stranger Things — the fourth season helped... Continue reading at Engadget
[ Engadget | 2023-01-27 18:20:44 UTC ]
More news stories like this | News stories tagged with:
#stranger things
#all-time high
#largely due
#wider range
#nielsen
We take a look at the new television show 'Shape Island', based on the Shapes trilogy of picture books by frequent collaborators Mac Barnett and Jon Klassen. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-19 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#tv alert
#television show
#picture books
#jon klassen
After a week of major TV stand-offs – some with added tequila shots – the spare to the throne hasn’t stumbled. He’s a smooth operator … and truly his mother’s sonKing Charles, as the Prince of Wales, gave one TV interview (on ITV in 1994). Diana, Princess of Wales (on BBC One, 1995) and HRH... Continue reading at The Guardian
[ The Guardian | 2023-01-12 14:46:33 UTC ]
More news stories like this | News stories tagged with:
#memoir spare
#james corden
#tv appearances
#tv interview
#memoir
The Hollywood Foreign Press Association announced the 2023 Golden Globes nominations today. Streaming services dominated television categories, while direct-to-streaming films were recognized as well. Netflix and HBO Max had the best showings among streamers, tallying 14 television... Continue reading at Engadget
[ Engadget | 2022-12-12 19:51:09 UTC ]
More news stories like this | News stories tagged with:
#taron egerton
#title role
#limited series
#anthology series
#single nomination
#anthology
Now that Amazon has not one but two Prime Days per year, you might think they'd run out of deals. Not so. The world's largest retailer has plenty of deals to go around for Black Friday, including these discounts on their own devices. And for this sale, you don't even have to be a Prime member to... Continue reading at Engadget
[ Engadget | 2022-11-25 08:00:21 UTC ]
More news stories like this | News stories tagged with:
#microsd card
#usual rate
#biggest difference
#blink minis
#rechargeable battery
#wider field
#@engadgetdeals
#yahoo life
#car experts
#kindle
Microsoft's Xbox Game Pass Ultimate Perks now include freebies from an erstwhile rival. The company now offers Ultimate subscribers three-month free trials of Apple Music and Apple TV+ to newcomers for either media service. You can stream tunes in the background while you're playing Halo... Continue reading at Engadget
[ Engadget | 2022-11-16 16:50:43 UTC ]
More news stories like this | News stories tagged with:
#apple tv+
#ted lasso
#tech companies
#libraries
Andrew Sean Greer is the guest. His new book, Less is Lost, is out now from Little, Brown. Subscribe and download the episode, wherever you get your podcasts! From the episode: Brad Listi: Okay, so you win the Pulitzer. A lot of my listeners are writers who probably have dreamed of winning a... Continue reading at Literrary Hub
[ Literrary Hub | 2022-11-02 08:53:56 UTC ]
More news stories like this | News stories tagged with:
#brad listi
#pulitzer prize
Amazon doesn't want to limit itself to streaming football games on Thursday nights. The internet giant has struck a deal with the NFL for Prime Video to livestream a yearly match on Black Friday, the day after American Thanksgiving. The first game airs November 24th, 2023 at about 3PM Eastern,... Continue reading at Engadget
[ Engadget | 2022-10-19 21:10:50 UTC ]
More news stories like this | News stories tagged with:
#internet giant
#black friday
#large audience
#nielsen ratings
#nielsen
The number of video streaming services available has increased dramatically over the past few years as everyone decides they want a piece of the pie. The days when Netflix was your only option are long gone now, and while that’s great for all of us itching to discover our next favorite TV show,... Continue reading at Engadget
[ Engadget | 2022-10-06 13:15:17 UTC ]
More news stories like this | News stories tagged with:
#global pandemic
#modern society
#takes place
#zoom call
#news corp
#libraries
Christopher Pike's YA horror novel 'The Midnight Club,' which was published nearly 20 years ago, has found its home with streaming service Netflix and will make its screen debut on October 7. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-13 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#tv alert
Music publishers, songwriters and musicians have struck a deal with streaming services for US mechanical streaming rates for 2023-2027, the National Music Publishers’ Association (NMPA) has announced. The NMPA, Nashville Songwriters Association International (NSAI) and Digital Media Association... Continue reading at Engadget
[ Engadget | 2022-09-01 12:34:02 UTC ]
More news stories like this | News stories tagged with:
#music publishers
#streaming services
#move forward
#legal battle
#business model
#digital media
Netflix has secured non-exclusive streaming rights to a handful of classic anime titles. Variety reports the company recently signed an agreement with Nippon TV to bring Berserk, Claymore, Death Note, Parayste: The Maxim and nine other shows and movies to viewers worldwide.Of that group, Netflix... Continue reading at Engadget
[ Engadget | 2022-08-29 16:08:13 UTC ]
More news stories like this | News stories tagged with:
#death note
#yoshihiro togashi
#duffer brothers
#green light
#streaming service
#dominant player
#manga
He wrote best-selling mysteries and family sagas, and also examined homophobia and sexual assault as head writer of the soap opera "One Life to Live." Continue reading at The Washington Post
[ The Washington Post | 2022-08-23 02:01:50 UTC ]
More news stories like this | News stories tagged with:
#tv writer
#family sagas
#sexual assault
#head writer
#soap opera
How Nielsen and other media companies are navigating the measurement upheaval, plus industry reactions. Continue reading at Advertising Age
[ Advertising Age | 2022-08-10 12:08:43 UTC ]
More news stories like this | News stories tagged with:
#media companies
#nielsen
The enduringly popular comic book series about gods and the afterlife gets the big-bucks, amazing-cast Netflix treatment. And it’s good. Very good, in factNothing lets me know I’m in for a week of tedious emails like being tasked to write about a big-budget fantasy series for this fun TV column.... Continue reading at The Guardian
[ The Guardian | 2022-08-06 06:00:07 UTC ]
More news stories like this | News stories tagged with:
#heavy heart
#road trip
#comic book
Is there anything you can't find at a library? These 10 scenes from horror movies and TV shows prove that libraries save lives. Continue reading at Book Riot
[ Book Riot | 2022-07-25 10:36:00 UTC ]
More news stories like this | News stories tagged with:
#tv shows
#horror movies
#libraries
Journalist Philip Short asks what motivates Putin — and blames the United States for some of his bad behavior. Continue reading at The Washington Post
[ The Washington Post | 2022-07-22 12:00:04 UTC ]
More news stories like this | News stories tagged with:
#vladimir putin
#bad behavior