The digital advertising ecosystem comprises an unlevel playing field vastly favoring the duopoly of Google and Facebook. Controlling 85% of media spend and 80% of referral traffic to independent publishers, this duopoly sets the rules and uses undue influence. Publishers and marketers alike reinforce the walled gardens of these duopolies, enabling the continued growth of these two companies, while simultaneously eroding their own revenue and ability to compete.How did we get here?Google and Facebook earned massive user bases before they even figured out their business models. But once they did, what they offered marketers was tremendously appealing: a large, logged-in user base (across multiple devices) with a treasure trove of addressable audience data, as well as massive scale within a well-lit environment, executed within a single technology stack that provides minimal data loss. For marketers looking to reach specific people or audiences, these platforms are a giant "easy button," and the reason they're on every digital media plan. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-02-02 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 30/06/2011 - 13:09 Harvill Secker has acquired a non-fiction title about the work of British lawyer Clive Stafford Smith over 25 years to save those on death row in the US. Editor-at-large Rebecca Carter bought UK and Commonwealth rights... Continue reading at The Bookseller
[ The Bookseller | 2011-06-30 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 29/06/2011 - 09:21 The literary agency representing Barack Obama has become the latest to move into ebook publishing but stresses it is not trying to compete with publishers. read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-29 00:00:00 UTC ]
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Oakland-based book publicist Lorna Garano has opened an eponymous speakers bureau with business partner Peter Handel, who also has a track record in public relations for Bay Area authors and publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-06-28 00:00:00 UTC ]
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#public relations
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A French publishing company has filed suit against Google, alleging anti-competitive practices and claiming 295 million (US$420 million) in damages. Continue reading at PC World
[ PC World | 2011-06-28 00:00:00 UTC ]
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Richard Gingras, the chief executive of Salon Media Group, said on Wednesday he is leaving the online publisher to become global head of news products for Google Inc. Continue reading at AllThingsD
[ AllThingsD | 2011-06-23 00:00:00 UTC ]
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Richard Gingras, who acted as CEO of the Salon Media Group for the past two years, is leaving the company to join search giant Google as global head of news products. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-23 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Wed, 22/06/2011 - 09:31 Literary agents who publish their clients' work were likened to foxes raiding the hen house at the Publishers Launch London conference held in London yesterday (Tuesday). Peter Cox, agent and founder of the agency Redhammer,... Continue reading at The Bookseller
[ The Bookseller | 2011-06-22 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Wed, 22/06/2011 - 10:10 Publishers will play a bigger and more complicated role, but only if the link between the author and reader is "reconfigured", was among the conclusions from a panel of chief executives at Publishers Launch London. John... Continue reading at The Bookseller
[ The Bookseller | 2011-06-22 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 23/06/2011 - 07:26 Vintage Publishing has released the first ebooks from Nigella Lawson, with her Kitchen and Nigella Express books now available in digital format. Lawson's Nigella Quick Collection app has also been updated with 30... Continue reading at The Bookseller
[ The Bookseller | 2011-06-22 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 21/06/2011 - 08:00 Ladybird is to publish a range of Hello Kitty pre-school titles, having acquired UK rights from Fluid World, UK agent for Hello Kitty brand owner Sanrio. Ladybird will publish a range of formats for 0-3-year-olds,... Continue reading at The Bookseller
[ The Bookseller | 2011-06-21 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 20/06/2011 - 14:31 John Locke has become the first self-published author to sell more than one million ebooks through Amazon. The author used Amazon's Kindle Direct Publishing platform to publish and sell his titles. He joins Stieg Larsson,... Continue reading at The Bookseller
[ The Bookseller | 2011-06-20 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Mon, 20/06/2011 - 09:43 The British Library has signed a deal with Google, which will see one of the largest collections of books and pamphlets in the world made available and searchable online for the first time. read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-20 00:00:00 UTC ]
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As awesome as Kindle Direct Publishing is, it will be crushed by spam if Amazon doesn't take some action to control the amount of junk titles being dumped on it. Continue reading at PC World
[ PC World | 2011-06-18 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 17/06/2011 - 10:52 Century has acquired world rights to a book by comedian Frank Skinner, set to feature columns selected from those he has published in the Times newspaper in the past two years, plus some fresh and previously unseen... Continue reading at The Bookseller
[ The Bookseller | 2011-06-17 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Fri, 17/06/2011 - 14:40 The world's largest publishers have begun growing again after weathering the global recession over the past three years, with Pearson once again emerging as top dog. According to the annual ranking of global publishing... Continue reading at The Bookseller
[ The Bookseller | 2011-06-17 00:00:00 UTC ]
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Google has launched an affiliate program for its eBooks service, offering to pay commissions to Web publishers who promote titles on their sites and send buyers... Continue reading at PC World
[ PC World | 2011-06-17 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Thu, 16/06/2011 - 11:39 The Association of Authors Agents will not expel those agents who have begun publishing their clients' work, after a meeting of agents held last night came to the view that it was not a conflict of interest. The issue was... Continue reading at The Bookseller
[ The Bookseller | 2011-06-16 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Thu, 16/06/2011 - 09:22 Author Gregor Dallas has accused the Society of Authors of not doing enough to defend its members from large publishers which are cutting back on range and creating a "national scandal" with the declining quality of their... Continue reading at The Bookseller
[ The Bookseller | 2011-06-16 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 14/06/2011 - 15:12 Ladybird Books is to publish a series of pre-school children's books in collaboration with singer and TV star Peter Andre. Publishing director Eric Huang, who bought world English language rights, excluding North America,... Continue reading at The Bookseller
[ The Bookseller | 2011-06-14 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 14/06/2011 - 15:10 Lonely Planet has appointed Sheema Mookherjee as publisher for its Indian publishing arm. Mookerherjee's most recent role was looking after HarperCollins India's non-fiction and reference lists, and she started work at... Continue reading at The Bookseller
[ The Bookseller | 2011-06-14 00:00:00 UTC ]
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