How Facebook Ads Are Helping These 2 Retailers Reach New Audiences

It's no secret that Facebook is a great way for retailers to target and reach audiences. In a blog post published today, Facebook details just how well holiday campaign ads worked for retailers. Overall, Facebook saw online mobile conversions increase 64 percent across its ad partners on Cyber Monday. From Facebook's perspective, the success is... Continue reading at 'AdWeek'

[ AdWeek | 2018-01-06 00:00:00 UTC ]
News tagged with: #facebook ads #facebook details #reach audiences #ad partners #cyber monday

Other Publishing stories related to: 'How Facebook Ads Are Helping These 2 Retailers Reach New Audiences'

Yahoo Ad Network Rolling Out Publisher-Friendly Features

Even though ad exchanges and networks were created to lubricate the buying and selling of digital ad inventory, the system is still far from slippery. One lingering issue is that of transparency: when online publishers can’t sell all their inventory directly to advertisers (often at a premium),... Continue reading at AdWeek

[ AdWeek | 2011-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long term #ad platform

AOL Ad Sales Boss Jeff Levick Out

Looks like it's shake-up time again at AOL. In a memo to AOLers today, CEO Tim Armstrong announced a batch of management changes. The latest major casualty of AOL’s continuing comeback? Ad sales boss Jeff Levick, one of Armstrong’s earliest hires who joined the company from Google in 2009. “Jeff... Continue reading at AdWeek

[ AdWeek | 2011-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #helped lead #panel discussion #ned brody #digital content

Flipboard Partners with Condé to Launch Ads

Social reading app Flipboard has struck a deal with Condé Nast to display full-page ads in several of the publisher’s titles. Starting today, readers of the New Yorker on Flipboard’s iPad app will begin seeing branded content from American Express throughout the virtual magazine. In October, a... Continue reading at AdWeek

[ AdWeek | 2011-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #limited number #vice president #digital sales #print editions

Conde Nast, Other Publishers Look to Standardize Audience Metrics In Digital Editions

Digital editions, the oft-dubbed “Wild West” of the publishing world, may be charted in the near future. Many publishers are investing large amounts of time and resources to navigating user behavior in tablet editions of magazines, and this data is being used in a variety of ways. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conde nast #digital editions #publishing world #tablet editions

Amazon drops price of ad-supported Kindle

Written By: Graeme Neill Publication Date: Wed, 13/07/2011 - 15:32 Amazon.com has dropped the price of its advertising-heavy Amazon 3G Kindle to $139 (£86.91). Telecoms company AT&T is sponsoring the Kindle with Special Offers, which will include campaigns for customers and sponsored... Continue reading at The Bookseller

[ The Bookseller | 2011-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #special offers #jeff bezos

Retailers hit out at Christmas pricing

Written By: Lisa Campbell Publication Date: Fri, 10/06/2011 - 08:30 Penguin has defended the £30 r.r.p. price of Jamie Oliver's new cookbook as "fantastic value" after retailers accused the company of "profiteering". Many booksellers have noted the price of potential bestselling hardback books... Continue reading at The Bookseller

[ The Bookseller | 2011-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #retailers hit #jamie oliver #christmas rush #martina cole

Surprise! Apple Has Also Built Social Contact Integration With Facebook, Flickr, LinkedIn and Myspace Into iOS 5

Apple's contact information page in the iOS 5 address book has a field not just for Twitter, but also offers space to add friends' handles on Facebook, Flickr, LinkedIn and Myspace. Continue reading at AllThingsD

[ AllThingsD | 2011-06-10 00:00:00 UTC ]
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Data Shot: Bonnier Led Ad Page Growth Among Six Major Publishers in 1Q

Bonnier showed the biggest jump in ad pages (up 19 percent) while Meredith showed the largest drop in ad pages (down 10 percent) among six major publishers in the first quarter of 2011, according to data from MagazineRadar. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data shot #major publishers #ad pages

Metamarkets Raises $6 Million To Help Big Web Publishers Corral Big Data

A ad tech startup that promises to help Web publishers make sense of all the data their ad sales generate. Continue reading at AllThingsD

[ AllThingsD | 2011-05-31 00:00:00 UTC ]
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Mamut and Daunt outline retail vision

Written By: Lisa Campbell Publication Date: Fri, 27/05/2011 - 08:42 Managing Waterstone's will be a challenge in the current market and its new Russian oligarch owner is not going to support the chain with a large chequebook, the chain's new m.d., James Daunt, has said. read more Continue reading at The Bookseller

[ The Bookseller | 2011-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #current market #james daunt

Aurum reaches final frontier with Star Trek book

Written By: Katie Allen Publication Date: Tue, 24/05/2011 - 15:17 Aurum Press has bought a book delving into archive material from science fiction television show Star Trek. Commissioning editor Sam Harrison acquired UK and Commonweath rights to Star Trek Vault: 40 years from the Archives from... Continue reading at The Bookseller

[ The Bookseller | 2011-05-24 00:00:00 UTC ]
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PW Has A New Facebook Page

PW has a new Facebook page at www.facebook.com/pubweekly. We hope you'll come check us out over there, "like" us, and join the publishing business conversation in the interactive space that is Facebook. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-05-19 00:00:00 UTC ]
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Connecting the Dots on Facebook’s Smear Campaign

Perhaps you’ve probably heard: Facebook and Google are at war, and Facebook’s not afraid to play dirty. Thursday’s revelation that the social networking site hired PR firm Burston-Marsteller to plant a negative story about Google’s privacy settings raises a number of questions. Like, “Who at... Continue reading at AdWeek

[ AdWeek | 2011-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #googles head #silicon valley #focus attention

Five Rodale Titles See Increase in June Ad Pages

Rodale titles Prevention, Women’s Health, Bicycling, Organic Gardening and Runner’s World all experienced increases in ad pages for their June issues in a year-over-year comparison, according to the Publisher’s Information Bureau. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #womens health #ad pages

Publishers should use authors to help fight piracy

Written By: Philip Jones Publication Date: Thu, 12/05/2011 - 09:31 Publishers should not overspend in the fight against piracy, and should use their authors to present a "human face" in the battle for hearts and minds, a panel discussion at the World e-Reading Congress declared. The industry... Continue reading at The Bookseller

[ The Bookseller | 2011-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #panel discussion #digital director

The Number of Gatefold Ads Grows 50 Percent In 1Q 2011

“High-impact” ad pages saw a mixed usage among MPA-member magazines in the first quarter of 2011, according to data gathered by Mag Radar. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data gathered

Book sales "well down" as general retail rises

Written By: Lisa Campbell Publication Date: Tue, 10/05/2011 - 08:59 Book sales for April were "well down" in a month where general UK retail sales rose by 5.2% on last year. The British Retail Consortium (BRC) today (10th May) reported like-for-like sales were up 5.2% in value from April... Continue reading at The Bookseller

[ The Bookseller | 2011-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book sales #modest boost

Hearst, Apple Reach Deal to Bring Subscriptions to iPad

Hearst will begin selling iPad subscriptions to Esquire, Popular Mechanics, and O, The Oprah Magazine. Continue reading at PC World

[ PC World | 2011-05-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #popular mechanics #oprah magazine