Google's highly anticipated open-source code Accelerated Mobile Pages (AMP) has rolled out globally. Its core premise: to speed up page-load times on the mobile Web. Publishers across the pond, in Europe and beyond, have all been frantically AMP-coding article pages, and many are now running all content via AMP. The Guardian and International Business Times are running ads via their AMP pages, but question marks remain over how they can monetize it. The post How European publishers are using Google AMP appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-02-25 00:00:00 UTC ]
Facebook has enhanced its SDK so publishers can design once and post articles across IA, Google AMP and Apple News, but this doesn't address publishers' main concerns of driving revenue. The post ‘It doesn’t negate the negatives:’ Facebook’s Instant Articles update ignores revenue issues... Continue reading at Digiday
[ Digiday | 2017-05-30 00:00:00 UTC ]
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Facebook hasn't lost the war against Google for publishers' content, but it looks like it's losing one fight.The company said Thursday that it's created a software extension that lets publishers easily transfer content formatted for its Instant Articles to the No. 1 competition for mobile... Continue reading at Advertising Age
[ Advertising Age | 2017-05-26 00:00:00 UTC ]
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"Publishers everywhere are looking for answers, but this is an area European publishers are leading." The post ‘The future of their businesses is at stake’: European publishers are exploring alternatives to the duopoly appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-04 00:00:00 UTC ]
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Like most publishers, European publishers have Facebook on the mind. The post Digiday research: Three quarters of European publishers prioritize Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-27 00:00:00 UTC ]
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A work by a Colombian author becomes one of the hot novels of London Book Fair; the Mediterranean 'The Girl on the Train' piques the interest of European publishers; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-21 00:00:00 UTC ]
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It's rare that you can ask publishers en masse what’s on their minds. But that’s precisely what we were able to do this week. The post ‘Fear and loathing in Lisboa’: What’s on the minds of European publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-02-23 00:00:00 UTC ]
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Three years ago, the great prophecy came true: consumers used the tiny computers in their pockets more than the computers sitting on their desks. Seeing this trend, and responding to the necessity of reduced screen space, discovery platforms like Facebook redesigned their experiences and... Continue reading at Advertising Age
[ Advertising Age | 2017-01-13 00:00:00 UTC ]
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European publishers and booksellers have welcomed the decision of the European Commission to allow VAT to be reduced on ebooks, with sales now bound to go up, according to booksellers. Continue reading at The Bookseller
[ The Bookseller | 2016-12-02 00:00:00 UTC ]
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Google, long feared by publishers, is now cozying up to them -- at least in comparison to Facebook. The search giant acknowledged it needs to do more to help publishers monetize their fast-loading mobile pages, so it's expanding Accelerated Mobile Pages, its open-source effort to speed up the... Continue reading at Digiday
[ Digiday | 2016-11-15 00:00:00 UTC ]
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If Google's research is correct, more than half of all smartphone users give up trying to load mobile websites if it takes longer than three seconds. Because of that, Google is moving forward with several beta offerings to help publishers and advertisers make their mobile formats more... Continue reading at AdWeek
[ AdWeek | 2016-11-15 00:00:00 UTC ]
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The Court of Justice of the European Union has ruled that lending of ebooks and physical books should be treated the same. Publishers immediately objected to the decision, fearing unrestricted ebook lending would cut into revenues. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-11 00:00:00 UTC ]
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All hope is not lost in the war on ad blocking. Publishers in Europe report making cautious headway, with a variety of measures taken by publishers, combined with still-low mobile ad blocking rates, slowing the overall growth in ad blocking users. The open question is whether ad blocking will... Continue reading at Digiday
[ Digiday | 2016-10-28 00:00:00 UTC ]
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If some publishers are cooling on Facebook Instant Articles, they're bullish on Google AMP, the search engine’s answer to Instant Articles. Eight months in, AMP now represents 10 to 15 percent of publisher search traffic, which could help publishers wean themselves off volatile social traffic.... Continue reading at Digiday
[ Digiday | 2016-10-14 00:00:00 UTC ]
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Trinity Mirror is on a mission to drive up programmatic ad yields, and it's using a mix of methods to do so. Its relatively new programmatic team has been using data insights as a lead generation tool to court big brands like Nestle. It's also assigned people dedicated solely to monitoring yield... Continue reading at Digiday
[ Digiday | 2016-08-23 00:00:00 UTC ]
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In June 1975, ahead of the previous European Union referendum on whether the United Kingdom should remain in the European Economic Community, publisher George Weidenfeld argued that the “close connections between British and European publishers and retail organisations” would be “valuable to the... Continue reading at The Bookseller
[ The Bookseller | 2016-07-02 00:00:00 UTC ]
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It's been three months since Google launched Accelerated Mobile Pages, its fast-loading article pages initiative, and publishers are giving mixed it reviews. Pages are loading faster, but some are seeing little traffic benefit. “I would love to see more widespread adoption,” said Slate vice... Continue reading at Digiday
[ Digiday | 2016-06-06 00:00:00 UTC ]
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Social media, once considered the side door to a publisher's site, is rapidly becoming the primary entry point for new readers. These readers move in and out of content differently than traditional web site visitors. Social visitors are new, they’re likely to stay that way, and even if they... Continue reading at Digiday
[ Digiday | 2016-04-01 00:00:00 UTC ]
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Google's highly anticipated open-source code Accelerated Mobile Pages (AMP) has rolled out globally. Its core premise: to speed up page-load times on the mobile Web. Publishers across the pond, in Europe and beyond, have all been frantically AMP-coding article pages, and many are now running all... Continue reading at Digiday
[ Digiday | 2016-02-25 00:00:00 UTC ]
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A group of top-tier publishers will help launch Google's answer to Facebook Instant Articles on Wednesday as the search titan attempts to reinvent the mobile web with its Accelerated Mobile Pages initiative. But Google may need brands' help before too long if it really wants to build a new... Continue reading at Advertising Age
[ Advertising Age | 2016-02-22 00:00:00 UTC ]
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Facebook is updating its policies for Instant Articles, per a rep with the company, which could mean up to 40 percent more ads for publishers on the platform. Starting today, publishers utilizing Instant Articles will be able to place an ad every 350 words instead of every 500 words, according... Continue reading at AdWeek
[ AdWeek | 2015-12-10 00:00:00 UTC ]
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