“Experiential is critical in marketing today. Many millennials would rather spend money on experiences over products.” The post How European publishers are diversifying from overreliance on ad revenue appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2018-02-22 00:00:00 UTC ]
News tagged with:
#european publishers
#ad revenue
Execs from Meredith Corp., Penske Media, and Nylon on the ways brand licensing extends well beyond selling the rights to a logo. The post Once a Side Gig, Licensing Has Become a Crucial Revenue Source for Publishers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers appeared
#meredith corp
#penske media
A smaller percentage of U.S. publishers than European publishers are seeing growth in revenues from programmatic advertising. The post Digiday Research: More publishers see programmatic revenue growth in Europe than the US appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#european publishers
#digiday research
#smaller percentage
#programmatic advertising
Publishers are eyeing everything from sponsored and custom video series to licensing and even merchandising for their (self-funded) Facebook Watch shows. The post Facebook Watch publishers look for revenue sources beyond Facebook’s subsidies appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#revenue sources
Digiday surveyed European publisher executives and found that less than one-third believe international expansion isn't an important business strategy. The post Digiday Research: Half of European publishers believe international expansion is important appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digiday research
#european publishers
#international expansion
Cigar Aficionado, New York magazine and Allrecipes on the ways they developed new business with existing assets. The post How 3 Publishers Grew Revenue By Repurposing Content appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#repurposing content
#york magazine
UK arm – which earns about 10% of app’s global ad revenues – is forecast to bring in £181mSnapchat is so popular in Britain that its advertising revenue will overtake Twitter’s UK revenue in 2019, and revenue from consumer magazine and cinema advertising within two years.The seven-year old phone... Continue reading at The Guardian
[ The Guardian | 2018-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#phone app
#hugely popular
#younger users
#advertising revenue
#uk arm
In this week's Rundown: Martech vendors pivot to blockchain, why Facebook can't iterate its way to a successful entertainment platform and more. The post The Rundown: Publishers sweat the ad details appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-15 00:00:00 UTC ]
More news stories like this |
Digiday surveyed European publishers about their strategies for countering changes to Facebook's news feed algorithm. The post Digiday Research: European publishers grapple with Facebook’s news feed changes appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digiday research
Snapchat has worked out a deal with publishers that finally allows them to publish branded content to the app.Until now, publishers couldn't create the ads they ran between the articles and videos they post in the app's Discover section for professional media partners such as BuzzFeed, Hearst,... Continue reading at Advertising Age
[ Advertising Age | 2018-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#discover publishers
#nbc universal
Digiday surveys of publisher executives found that nearly all are planning on producing more video in the coming year, but less than they initially expected. The post European publishers’ pivot to video continues, albeit less aggressively appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#european publishers
#coming year
How to diversify platform distribution in the wake of Facebook's news-feed changes, what more can be done to throttle ad fraud, and the GDPR are all top of mind for publishers attending Digiday's Publishing Summit Europe. The post ‘Twitter is having a comeback’: What’s on the minds of European... Continue reading at Digiday
[ Digiday | 2018-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post twitter
#european publishers
Media executives addressed common challenges ranging from adapting to Facebook’s latest algorithm changes, tackling ad fraud and more. The post ‘We’re wondering what’s next’: European publishers’ candid thoughts appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#european publishers
#candid thoughts
#latest algorithm
Most survey respondents (70 percent) said they have evidence that readers’ willingness to pay for content has increased in the past year. The post European publishers look to digital subscriptions to reduce platform dependency appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#european publishers
#digital subscriptions
Revenue from third-party platforms represented 16 percent of publishers' total digital revenue in the first half of 2017 -- nearly unchanged from a year earlier. The post Google and Facebook make up less than 5 percent of publishers’ digital revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital revenue
#post google
#year earlier
IDW Media reported that sales in its publishing group fell 12.1% in fiscal 2017 compared to fiscal 2016, but that it expects improved results in the current year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing revenue
#current year
Publishers were able to make decent money on Facebook by making and selling custom videos for advertisers, but that could soon change. The post Facebook news-feed changes will cut into publishers’ branded-content revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook news-feed
Members of the Federation of European Publishers sold $28 billion worth of books in 2016, the same as 2015, signaling that the industry has finally stabilized following the uncertainty of the 2008 financial crash. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#european publishers
"It’s classic Facebook -- it gives with one hand and takes with the other.” The post With no sign of Watch, Facebook mid-roll ads yield slim prospects for UK publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#uk publishers
Facebook shares were down more than 4% early Friday to $180.10 after the social network announced it was making major changes to its signature News Feed. Facebook said it would begin prioritizing posts from users’ friends and families that spark the most interaction over posts from brands and... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook shares
#making major