How Elite Daily is building a millennial video strategy

While the Daily Mail relies largely on licensed video to drive views, Elite Daily is investing heavily in original video. The Daily Mail-owned millennial publisher doubled its video team from 8 to 16 last month, though it already has substantial scale, attracting 9.9 million monthly views on YouTube and millions more on Facebook. With a focus on social distribution, the publisher monetizes its video content largely through branded deals, not pre-roll revenue. The post How Elite Daily is building a millennial video strategy appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-05-11 00:00:00 UTC ]
News tagged with: #investing heavily #original video #video team #social distribution

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Amina Cain builds slow, intimate portraits in 'Creature'

In 'Creature,' Amina Cain presents personal tales of female characters at loose ends.The peril of reading literary short stories is that one tends to encounter characters who behave not like you or me but like the kind of people one finds only in short stories. Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-11-02 00:00:00 UTC ]
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VIDEO: Could bees book win top literary prize?

The winner of the UK's leading award for non-fiction books, the Samuel Johnson Prize, will be announced next week, here Nick Higham speaks to nominated author Dave Goulson Continue reading at BBC News

[ BBC News | 2013-10-30 00:00:00 UTC ]
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VIDEO: Mantel: 'Be patient' for next book

The double-Booker Prize winning author Hilary Mantel has told fans to 'be patient' as there may be a gap of several years until her next novel. Continue reading at BBC World

[ BBC World | 2013-10-26 00:00:00 UTC ]
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VIDEO: NYC's graffiti history and other arts stories

An exhibition on New York's graffiti traces the history of the art form in the city, a Parisian museum shows how immigrants helped shape comic books worldwide - and other stories from the world of arts. Continue reading at BBC World

[ BBC World | 2013-10-24 00:00:00 UTC ]
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Duly Noted: The best steak houses in town (Video)

Warren Buffett, perhaps surprisingly, has seen Breaking Bad and says the character he most identifies with is Saul. Read into that what you will. -- Bloomberg video above Chicago is a time zone away from the ocean, so it's no surprise there is an overflow of excellent steak houses. The good... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2013-10-23 00:00:00 UTC ]
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Digital Strategies: Automating Rights and Permissions

Robert Kasher, a consultant with Firstsource and digi-EXPress, argues that automating publishing rights and permission should be a priority for the digital age. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-21 00:00:00 UTC ]
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How Trome’s Ladder Brand Strategy Made it the World’s Largest Spanish-Language Newspaper

In much of the INMA network worldwide, the focus is on big news brands producing life-changing, business-building journalism that transforms democracies and speaks truth to power. Yet among the other 99% of news publishers worldwide, the challeng ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-15 00:00:00 UTC ]
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McDonald's Happy Meal: Books included during November (+video)

McDonald's Happy Meal: Books will be served with one of four original titles in Happy Meals for two weeks in the month of November. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-10-13 00:00:00 UTC ]
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The PW Frankfurt Show Daily: Day 3, October 11, 2013

Get complete coverage of the Frankfurt Book Fair with the PW Frankfurt Show Daily. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-11 00:00:00 UTC ]
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VIDEO: Meet the Author: Val McDermid

Author Val McDermid tells the BBC's Nick Higham about her latest book Cross and Burn, the eighth novel in The Wire in the Blood series. Continue reading at BBC World

[ BBC World | 2013-10-11 00:00:00 UTC ]
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Download: Friday’s Frankfurt Show Daily 2013

From India to China, Brazil to Finland, find out what the publishing industry is talking about in our Friday Show Daily from the Frankfurt Book Fair 2013. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-11 00:00:00 UTC ]
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Watch Videos from Thursday at the Frankfurt Book Fair

Watch our Frankfurt Book Fair video interviews with Peter Usborne (Usborne Books), Bob Campbell (Wiley), Jamie Byng (Canongate), Richard Nash (Small Demons), and other leading figures in the publishing industry. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-11 00:00:00 UTC ]
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5 reasons Alice Munro was awarded the Nobel Prize in Literature (+video)

Merit trumped politics this year when modest, retiring, universally admired Canadian author Alice Munro received the Nobel Prize in Literature.  Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-10-11 00:00:00 UTC ]
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Videos from Frankfurt: Brazil, Predictions, Charlie Redmayne, and Casper Grathwohl

On the first day of the 2013 Frankfurt Book Fair, the Publishing Perspectives video team interviewed agents, publishers and organizers about their expectations for the near future of the industry. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-10 00:00:00 UTC ]
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Download: Thursday’s Frankfurt Show Daily 2013

On the second day of the 2013 Frankfurt Book Fair, we bring you news of book deals, interviews with CEOs and more. Download the issue to read more. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-10 00:00:00 UTC ]
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Videos from Frankfurt: CONTEC, Publishers Launch and More

The Publishing Perspectives team attended CONTEC Frankfurt and Publishers Launch at the Frankfurt Book Fair to find out what the crowds were buzzing about. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-09 00:00:00 UTC ]
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The PW Frankfurt Show Daily: Day 1, October 9, 2013

Get complete coverage of the Frankfurt Book Fair with the PW Frankfurt Show Daily. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-09 00:00:00 UTC ]
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No More Late News: Financial Times Moves to One Print Edition Daily

The Financial Times will consolidate the multiple print editions it publishes each night into a single, global newspaper in the first half of 2014, using its website for breaking news as the publisher focuses on growth in digital products and perhaps sets the stage for eventual further... Continue reading at Advertising Age

[ Advertising Age | 2013-10-09 00:00:00 UTC ]
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Download: Wednesday’s Frankfurt Show Daily 2013

Publishing Perspectives show daily for this Wednesday at the Frankfurt Book Fair includes conference reports and info on Brazil's Guest of Honor exhibition. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-09 00:00:00 UTC ]
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Download: Tuesday’s Frankfurt Show Daily 2013

Download our special Frankfurt Book Fair show daily focused on digital publishing. Read interviews with CEOs, digital experts and more. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-08 00:00:00 UTC ]
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