How Elite Daily is building a millennial video strategy

While the Daily Mail relies largely on licensed video to drive views, Elite Daily is investing heavily in original video. The Daily Mail-owned millennial publisher doubled its video team from 8 to 16 last month, though it already has substantial scale, attracting 9.9 million monthly views on YouTube and millions more on Facebook. With a focus on social distribution, the publisher monetizes its video content largely through branded deals, not pre-roll revenue. The post How Elite Daily is building a millennial video strategy appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-05-11 00:00:00 UTC ]
News tagged with: #investing heavily #original video #video team #social distribution

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The PW Frankfurt Show Daily: Day 3, October 11, 2013

Get complete coverage of the Frankfurt Book Fair with the PW Frankfurt Show Daily. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #complete coverage


5 reasons Alice Munro was awarded the Nobel Prize in Literature (+video)

Merit trumped politics this year when modest, retiring, universally admired Canadian author Alice Munro received the Nobel Prize in Literature.  Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nobel prize


VIDEO: Meet the Author: Val McDermid

Author Val McDermid tells the BBC's Nick Higham about her latest book Cross and Burn, the eighth novel in The Wire in the Blood series. Continue reading at BBC World

[ BBC World | 2013-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #val mcdermid #nick higham


Download: Thursday’s Frankfurt Show Daily 2013

On the second day of the 2013 Frankfurt Book Fair, we bring you news of book deals, interviews with CEOs and more. Download the issue to read more. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals


Videos from Frankfurt: Brazil, Predictions, Charlie Redmayne, and Casper Grathwohl

On the first day of the 2013 Frankfurt Book Fair, the Publishing Perspectives video team interviewed agents, publishers and organizers about their expectations for the near future of the industry. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #charlie redmayne


The PW Frankfurt Show Daily: Day 1, October 9, 2013

Get complete coverage of the Frankfurt Book Fair with the PW Frankfurt Show Daily. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #complete coverage


No More Late News: Financial Times Moves to One Print Edition Daily

The Financial Times will consolidate the multiple print editions it publishes each night into a single, global newspaper in the first half of 2014, using its website for breaking news as the publisher focuses on growth in digital products and perhaps sets the stage for eventual further... Continue reading at Advertising Age

[ Advertising Age | 2013-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher focuses #digital products #multiple editions #vice versa


Download: Wednesday’s Frankfurt Show Daily 2013

Publishing Perspectives show daily for this Wednesday at the Frankfurt Book Fair includes conference reports and info on Brazil's Guest of Honor exhibition. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-09 00:00:00 UTC ]
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Videos from Frankfurt: CONTEC, Publishers Launch and More

The Publishing Perspectives team attended CONTEC Frankfurt and Publishers Launch at the Frankfurt Book Fair to find out what the crowds were buzzing about. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers launch


VIDEO: Children on their favourite books

To celebrate Children's Book Week, the charity Booktrust has compiled a list of 100 books that they say every child should read by the age of 14. BBC News asked some children what they thought. Continue reading at BBC News

[ BBC News | 2013-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #favourite books #book week #charity booktrust


Furloughed by the government? At least you've got time to read. (+video)

In the wake of the government shutdown, Baltimore-based breathe bookstore café is offering a 10 percent discount to furloughed workers. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #government shutdown #furloughed workers


Download: Tuesday’s Frankfurt Show Daily 2013

Download our special Frankfurt Book Fair show daily focused on digital publishing. Read interviews with CEOs, digital experts and more. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing #digital experts


Timothy Leary-developed video games found in New York Public Library archive

The New York Public Library recently discovered a treasure trove of video games in its archives created by psychedelic evangelist Timothy Leary. Over 375 floppies (talk about flashbacks) containing a "dozen or so" games developed by the LSD-advocate in the '80s -- some are playable via emulation... Continue reading at Engadget

[ Engadget | 2013-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rare books #good doctor #image credit


Advertising Week Video: How Publishers Can Use Data More Effectively

For digital publishers, effectively harnessing data can turn a large but poorly understood audience into the targets advertisers covet, or help predict when certain consumers will be most likely to buy. The Weather Company has figured this out -- noticing that drops in summer temperatures, for... Continue reading at Advertising Age

[ Advertising Age | 2013-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #weather company


VIDEO: Stephen King returns to The Shining

The best-selling author behind The Shining has returned to its central character, 36 years after the book was first published, for his latest novel. Continue reading at BBC World

[ BBC World | 2013-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #best-selling author #central character


J.K. Rowling will write new movie set in 'Potter' universe (+video)

J.K. Rowling will write the screenplay for a film adaptation of the Potter book 'Fantastic Beasts and Where to Find Them' and the movie will center on the adventures of textbook author Newt Scamander. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #movie set #potter book #film adaptation #fantastic beasts


Last Call for Frankfurt Book Fair Show Daily Stories and Advertising

It's the last week to pitch your stories and book advertising in our printed Frankfurt Book Fair Show Daily issues running October 8-11. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-12 00:00:00 UTC ]
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Lucky Editor Eva Chen Wants To Build A Magazine You Can Talk To

"I love Times Square." Those might not be the words you would expect to hear out of the mouth of a fashion magazine editor, but this kind of statement is typical of Eva Chen, the new editor–in–chief of Lucky Magazine. Since her arrival in June, now with two issues under her belt, she has been... Continue reading at Fast Company

[ Fast Company | 2013-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fashion magazine #fashion world #decade ago #peer review


Google+ rolls out features to help publishers build Web audience

SAN FRANCISCO — As part of its increasingly aggressive moves to get more people to use Google+ and to keep Facebook and Twitter from dominating the social networking business, Google is rolling out two new tools that it says will help authors and publishers build a bigger audience on the Web.     Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bigger audience


iRobot CEO Colin Angle on the shortcomings of humanoid robots (video)

Nearly everyone who's purchased one the 10 million-plus Roombas sold around the world has inevitably asked the same question: whatever happened to Rosie? For all its charms, iRobot's hockey puck-like floor cleaner will never compare to the Jetsons' sass-talking maid. We're living in an age of... Continue reading at Engadget

[ Engadget | 2013-09-07 00:00:00 UTC ]
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