How commerce publishers cozy up to direct-to-consumer brands

As direct-to-consumer brands wean themselves off of Facebook ads, commerce-focused publishers are stepping in to get their business. The post How commerce publishers cozy up to direct-to-consumer brands appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-06-29 00:00:00 UTC ]
News tagged with: #direct-to-consumer brands #facebook ads #commerce-focused publishers

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DBW 2014: Publisher, Startup Partnerships

Publishers and startup entrepreneurs came together on two separate panels at Digital Book World to discuss forging relationships. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-15 00:00:00 UTC ]
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Wider publishing industry 'worth £10bn to UK in 2012'

A new report by the Department for Culture, Media and Sport (DCMS) has shown that the publishing... Continue reading at The Bookseller

[ The Bookseller | 2014-01-15 00:00:00 UTC ]
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5 Trends for Academic Publishing in 2014

Following yesterday's look at trade publishing, George Lossius, CEO of Publishing Technology, predicts five trends for the academic publishing sector in 2014. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #academic publishing #trade publishing #george lossius #publishing technology


Why Publishers Are Enlisting Programmatic Ad Chiefs

A new senior role is rapidly emerging at the top of digital publishers’ sales organizations: the programmatic czar. Publishers initially approached programmatic advertising warily, concerned it would do little more than drive down their ad prices and further commoditize their inventory. That... Continue reading at Digiday

[ Digiday | 2014-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #senior role #ad prices


5 Trends for Trade Publishing in 2014

George Lossius, CEO at Publishing Technology, predicts 5 trends for trade publishing for the year, including a boost for big data and a focus on formats. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trade publishing #george lossius #publishing technology #big data


Should Major Publishers Change Their Core Mission?

Self-publishing sees traditional publishing as in denial about what readers want. But the problem isn't self-abnegation, it's capacity and mission. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #core mission #problem isn


Industry predicts 2014's publishing trends

Emotional women's fiction, yet more psychological crime, talking-point business books and a... Continue reading at The Bookseller

[ The Bookseller | 2014-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing trends


2014 in Digital Publishing: A View from the UK

Numerous experts from the UK publishing scene spoke with The Guardian about what evolution they anticipate for digital publishing in 2014. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-01-13 00:00:00 UTC ]
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Digital publishing: the experts' view of what's next

Industry luminaries scry the spins ahead in the helter skelter revolution at the centre of their businessAnna Rafferty, Penguin digital managing director"I predict more digital for publishers in 2014.  I'm not being (completely) facetious, I mean more digitalness in all parts of the industry,... Continue reading at The Guardian

[ The Guardian | 2014-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #iain pears #growing trend #kate wilson #nosy crow


Digital Publishing: All the News That's Fit to Pin

It’s not news that hard-pressed editors are being stretched in many different directions these days, but no challenges seem as complex and vexing at times as how to divvy up the resources to devout to social media. Facebook, Twitter, Instag ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-01-09 00:00:00 UTC ]
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New York Times Redesign Points to Future of Online Publishing

The last time The New York Times embarked on a wholesale redesign of its Web site, in 2006, the iPhone wasn't on the market. Tablets like the iPad were still years away. So the new design that The Times is unveiling Wednesday is generating mu ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-01-08 00:00:00 UTC ]
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Publishers, libraries poke fun at the cold

The publisher Consortium Books posts its own video of hot water being tossed in the air in frigid weather, while a library recommends keeping a book at hand when it's cold outside. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-01-08 00:00:00 UTC ]
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Why Don’t More Bookstores Stock Self-published Titles?

Bricks-and-mortar bookstores are missing a huge opportunity by failing to take advantage of the self-publishing revolution, argues Tanja Tuma. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bricks-and-mortar bookstores #huge opportunity #self-publishing revolution


Four iPad Stats Every Publisher Should Know

In late December, an eMarketer report confirmed that the long awaited mobile ad spend boom had finally arrived. Mobile, the report said, drove nearly all digital advertising growth in 2013. And the mobile pie is expected to grow by another $5 billion in 2014.For publishers looking to capitalize... Continue reading at Advertising Age

[ Advertising Age | 2014-01-04 00:00:00 UTC ]
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Should Australian newspapers publish climate change denialist opinion pieces?

Should Australian newspapers, like Fairfax, publish opinion pieces that deny or seek to cast doubt on man-made global warming?Should Fairfax — or other media publishers — give a platform for climate change denialist opinion pieces?The most recent example is Fairfax publishing a piece by John... Continue reading at The Guardian

[ The Guardian | 2014-01-04 00:00:00 UTC ]
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January’s Top Reviews of Self-Published Books from BlueInk Review

This month’s starred reviews of self-published books includes a pair of notable new novels, one about dysfunctional childhood in Western and another about a busy single mother. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-01-04 00:00:00 UTC ]
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Byliner Publishes New Elmore Leonard Stories

The two stories were written in 1958 while the late writer was working at a Detroit-based advertising agency. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-30 00:00:00 UTC ]
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'Shelf-help' books set to fill publishers' coffers in 2014

New 'intellectually credible' self-improvement books set to outsell celebrity biographies in 2014Sir Alex Ferguson may have the coveted Christmas number one spot with the record-breaking sales of his memoir, My Autobiography. But not even celebrity memoirs are likely to match the publishing... Continue reading at The Guardian

[ The Guardian | 2013-12-29 00:00:00 UTC ]
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The Greatest Magazine Ever Published

Last summer in a used bookstore, I happened on an enormous, bound volume of Life magazine, from July–September 1945. I opened to the very first story in the first issue, July 2, 1945. The headline read:   Continue reading at Slate

[ Slate | 2013-12-27 00:00:00 UTC ]
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‘Twas the Night before Christmas’ at the Book Publisher

Clement Clarke Moore's famous holiday poem re-imagined by a book publisher on a bit of a bender. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-12-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publisher