How Bonnier is Finding Success with Branded Content

Amid a declining demand for display advertising and a rise in the use of ad blockers, many publishers turned to Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2019-12-20 16:09:39 UTC ]
News tagged with: #finding success #branded content #display advertising #ad blockers #bonnier

Other Publishing stories related to: 'How Bonnier is Finding Success with Branded Content'

ALA Poll Finds Public Broadly Opposes Book Banning Efforts

The poll found that 71% of voters oppose efforts to remove books from public libraries, including majorities of voters across party lines. Furthermore, 74% of parents of public school children expressed “a high degree of confidence” in school librarians to make good decisions about which books... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-25 04:00:00 UTC ]
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It's All About Branding: Spotlight on Lulu

The veteran self-publishing platform offers authors time-tested tools to publish quality books, build their brands, and reach readers. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-14 04:00:00 UTC ]
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Harry Truman’s surprising successes and overlooked flaws

He was barely equipped for the presidency, but he had an outsize impact, Jeffrey Frank writes. Continue reading at The Washington Post

[ The Washington Post | 2022-03-11 13:00:22 UTC ]
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Among Watergate’s heroes and villains, finding ‘a more human story’

Nearly 50 years after the break-in, Garrett M. Graff focuses on the scandal's flawed characters — and makes some corrections. Continue reading at The Washington Post

[ The Washington Post | 2022-02-18 13:00:40 UTC ]
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Matthew Paul Turner Finds His Voice in Christian Publishing

Bestselling children’s book author Matthew Paul Turner, who came out as gay in 2020, is emphasizing inclusivity and self-acceptance in his new title, ‘I Am God’s Dream,’ which he calls his favorite book yet. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-09 05:00:00 UTC ]
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Braybrooke joins Bonnier to launch new imprint as Slight steps up at Scribe

Scribe UK publisher and m.d. Sarah Braybrooke is to join Bonnier Books UK, becoming the publishing director of a new non-fiction imprint. Her departure sees Molly Slight, Adam Howard and Aoife Datta all promoted at Scribe, with Slight appointed publisher at the firm. Continue reading at The Bookseller

[ The Bookseller | 2022-01-31 18:30:02 UTC ]
More news stories like this | News stories tagged with: #non-fiction imprint #publishing director #bonnier

Scheffler ousts Ross at the top of annual illustrator chart as big brand creatives rule

Axel Scheffler has usurped Tony Ross in the list of 2021’s most lucrative illustrators through Nielsen BookScan’s TCM.   Continue reading at The Bookseller

[ The Bookseller | 2022-01-29 03:07:14 UTC ]
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Searching for Anne Frank’s betrayer, finding a moral dilemma

In a new book, a cold-case team identifies a Jewish man as the likely culprit, stirring questions about culpability in extreme circumstances. Continue reading at The Washington Post

[ The Washington Post | 2022-01-21 19:32:39 UTC ]
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This Sports Brand Turned a Pioneering African Olympian into a Comic Book Superhero

Ahead of the 2022 Beijing Winter Olympics, Swiss sportswear brand On brought the pages of a graphic novel to life to introduce a new hero to the next generation of athletes. The 10-minute film, entitled "Black Ice," is about Akwasi Frimpong, the first skeleton athlete from Ghana and only the... Continue reading at AdWeek

[ AdWeek | 2022-01-20 13:08:00 UTC ]
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Creative Access celebrates 10-year anniversary with new website and brand

Creative Access is celebrating its 10th anniversary with a new website and brand identity as industry heads such as Stephen Page and Tom Weldon pay tribute to the social enterprise’s impact.   Continue reading at The Bookseller

[ The Bookseller | 2022-01-19 22:49:33 UTC ]
More news stories like this | News stories tagged with: #brand identity #creative access #10th anniversary #stephen page

In ‘Last Resort,’ a Writer Turns a Friend’s Story Into a Smash Success

Andrew Lipstein’s entertaining debut novel mines comedy from an aspiring author’s ethically questionable path to publication. Continue reading at The New York Times

[ The New York Times | 2022-01-19 10:00:00 UTC ]
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Storytel revenues up 20% in 2021 as company eyes more exclusive content

Swedish audio streaming company Storytel’s revenues for the last quarter of 2021 were up 20% on the previous year, in line with its forecast. Continue reading at The Bookseller

[ The Bookseller | 2022-01-11 18:19:04 UTC ]
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‘Succession’ star Brian Cox spares no one — including himself — in his new memoir.

"Putting the Rabbit in the Hat" is the kind of spiky, opinionated book you'd expect from the star. Continue reading at The Washington Post

[ The Washington Post | 2022-01-11 12:00:08 UTC ]
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Bonnier snaps up two new titles from Newbery Medal winner Barnhill

Piccadilly Press and Hot Key Books, imprints of Bonnier Books UK, have acquired two new “enchanting” titles from the New York Times bestselling author Kelly Barnhill.   Continue reading at The Bookseller

[ The Bookseller | 2021-12-16 08:33:07 UTC ]
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Words with Fangs: Finding Myself in Julia Alvarez’s How the García Girls Lost Their Accents

I’ve had the grand pleasure of meeting Julia Alvarez twice. The first meeting was figurative: I met her through her writing. I was in middle school, searching for a silent reading book in my classroom library. There, on the shelf of books that seemed less shelf than treasure chest, was a novel... Continue reading at Literrary Hub

[ Literrary Hub | 2021-12-14 09:49:59 UTC ]
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With failed experiments and bizarre successes, evolution marches on

The history of life is a tale of constant change, science writer Henry Gee explains. Continue reading at The Washington Post

[ The Washington Post | 2021-12-10 13:00:00 UTC ]
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The best Black Friday tech deals we could find

It's officially Black Friday and that means if you didn't snatch up any of the early deals that came and went earlier this month, now's the time to shop. Despite kicking off the holiday season (unbearably) early this year with a deluge of deals, retailers are still have some compelling Black... Continue reading at Engadget

[ Engadget | 2021-11-26 11:15:21 UTC ]
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Why was ‘The Office’ so successful? Kevin Malone, aka Brian Baumgartner, seeks answers in a new book

In “Welcome to Dunder Mifflin,” Baumgartner and producer Ben Silverman explore the iconic Scranton workplace Continue reading at The Washington Post

[ The Washington Post | 2021-11-13 13:00:00 UTC ]
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Bonnier Books UK appoints Whiddett as editor

Bonnier Books UK has appointed Little Tiger's Ella Whiddett as editor, where she will be commissioning for the Hot Key Books and Piccadilly Press imprints.  Continue reading at The Bookseller

[ The Bookseller | 2021-11-10 11:39:26 UTC ]
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CONTEC México 2021: Focus on a ‘New Generation of Children’s Content’

This year's CONTEC México program from Frankfurter Buchmesse brings together textual and visual storytellers. The post CONTEC México 2021: Focus on a ‘New Generation of Children’s Content’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-11-08 19:38:44 UTC ]
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