Specs Who Co-founder, CEO Joe Speiser and president, COO Gretchen Tibbits What Branded content studio Where New York From tasty bacon hacks to soldiers' homecomings from overseas, publisher LittleThings has become a hub for useful and meaningful videos since 2014. After starting out as an ecommerce site for pet products, LittleThings expanded to mom-targeted branded content, with a focus on the buying power of women. The audience was "passionate about storytelling and watching inspirational content," explained co-founder Joe Speiser. In a bright office located near New York's Penn Station, LittleThings, with its 100 employees, creates instructional or emotionally resonant editorial posts and video series that connect with brand sponsors like Crisco, Applegate Farm and eBay. Eggland's Best recently sponsored a recipe video for "yummy egg bread bowls" on the website. Speiser says the company has grown rapidly in the past 36 months: LittleThings regularly sees 55 million unique visitors to its site each month and gets about 300 million video views from the site and its massive Facebook following combined. "You have to prove your content will resonate with your audience first, like a pilot episode," said Speiser. "Then take it to advertisers to see if it matches what they're trying to achieve. That's how we've carved out a large niche of meaningful content." This story first appeared in the January 16, 2017 issue of Adweek magazine. Click here to subscribe. Continue reading at 'AdWeek'
[ AdWeek | 2017-01-18 00:00:00 UTC ]
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It would be tough to argue against Marvel being one of the strongest, most recognized brand names in the world. And with that strength, comes . . responsibility? Sure, but also requests from other brands to partner up so they too can warm themselves on your white hot brand halo. Right,... Continue reading at Fast Company
[ Fast Company | 2017-04-17 00:00:00 UTC ]
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Hello! I’m Mark Olsen, and welcome to another edition of your regular field guide to a world of Only Good Movies. The L.A. Times’ Festival of Books is April 22 and 23, and it is not only a great way to interface with publishers and booksellers but also features a wide variety of guests. The... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-04-16 00:00:00 UTC ]
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The Slate Book Review and the Center for Cartoon Studies are proud to announce the winners of the fifth annual Cartoonist Studio Prize. The winners were selected by Slate’s Jacob Brogan; the faculty and students at the Center for Cartoon Studies, represented by Jarad Greene; and this year’s... Continue reading at Slate
[ Slate | 2017-04-10 00:00:00 UTC ]
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Advertisers remain skittish around political news even as news publishers are seeing big traffic numbers around President Donald Trump. The post ‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-04-06 00:00:00 UTC ]
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A Marvel executive has blamed declining comic book sales on the studio’s efforts to promote diversity and female characters. Continue reading at The Bookseller
[ The Bookseller | 2017-04-05 00:00:00 UTC ]
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Every day, digital publishers are challenged by the fragmentation of media. Third-party and social platforms appropriating content, mobile "snacking," low-quality "clickbait" competition and content recommendation services that drive visitors off-site are just some of the factors depressing... Continue reading at Advertising Age
[ Advertising Age | 2017-03-29 00:00:00 UTC ]
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The PubTech Connect conferences features a stellar lineup of tech industry leaders. Here are interviews and articles about them. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-27 00:00:00 UTC ]
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Less than four months after Universal Studios Hollywood removed the 3-D feature from its Harry Potter flying simulator ride, the park has upgraded the attraction to include high-definition images of fire-breathing dragons, enchanted trees and evil flying creatures. The images shown during Harry... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-03-24 00:00:00 UTC ]
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The Royal Society of Literature has elected Marina Warner as its first female president. Continue reading at The Bookseller
[ The Bookseller | 2017-03-18 00:00:00 UTC ]
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One year after opening up livestreaming to the masses, publishers are stepping up their efforts to make money from their Facebook clips. Today, Hearst-owned Elle is running its first branded Facebook Live video for jewelry brand David Yurman. At 2 p.m. Eastern time, the publisher will stream a... Continue reading at AdWeek
[ AdWeek | 2017-03-17 00:00:00 UTC ]
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The Slate Book Review and the Center for Cartoon Studies are proud to announce the nominees for the fifth annual Cartoonist Studio Prize. The winner in each of our two categories will be announced April 10; each winner will receive $1,000. The nominees were selected by Slate’s Jacob Brogan; the... Continue reading at Slate
[ Slate | 2017-03-17 00:00:00 UTC ]
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Lindsey Pollak turned her love of advising young people into a career as a super-powered speaker and consultant on millennials in the workforce. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-10 00:00:00 UTC ]
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'We've ceased to be anonymous migrants,' says Dariusz Jaworski. London Book Fair attendees next week will be greeted by Books From Poland. The post Market Focus Poland at London Book Fair: ‘We’ve Become Interesting Neighbors’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-03-06 00:00:00 UTC ]
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You wouldn't know it looking at the Twitter account for Hoosier Basketball magazine, which counts just a few hundred followers. But the annual print publication, now in its 47th year, is an Indiana institution. On Sunday, the man who built it into an institution, Garry Donna, passed away at the... Continue reading at AdWeek
[ AdWeek | 2017-03-06 00:00:00 UTC ]
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George Baier IV of Dropbox, Hillary Kerr of Clique, and Joanna Lord of ClassPass are professional change-agents. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-02 00:00:00 UTC ]
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A programme of author talks, panel discussions, live drawings and "translation slams" has been announced by London Book Fair as part of this year’s Market Focus Poland. Continue reading at The Bookseller
[ The Bookseller | 2017-02-22 00:00:00 UTC ]
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Swiss news publisher Le Temps is creating a database of old articles and assigning them relevancy scores to surface evergreen pieces that are most likely to fly. The post How Swiss news publisher Le Temps is resurfacing evergreen content appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-02-21 00:00:00 UTC ]
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Programmatic advertising has been back under the spotlight this week, as brands rushed to pull digital advertising in the wake to a The Times exposé on the state of ad misplacement. News publishers also had ads paused across their properties - some for several days. "They [agencies] just wanted... Continue reading at Digiday
[ Digiday | 2017-02-18 00:00:00 UTC ]
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A set of books have been written to teach children about the Treaty of Waitangi. Continue reading at Stuff
[ Stuff | 2017-02-16 00:00:00 UTC ]
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Simon & Schuster UK has promoted Sara-Jade Virtue to a newly created role, special sales director and brand director for commercial fiction. Continue reading at The Bookseller
[ The Bookseller | 2017-02-10 00:00:00 UTC ]
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