How a Better Understanding of the Digital Media Supply Chain Can Give Brands a Leg Up

Chris Kane's job is to take a look at a brand's digital ad buys to see where there are overlaps that can be eliminated to improve the efficiency of the entire strategy. But in order to do that, brands have to understand exactly what they're buying through each exchange. Kane, founder and president of supply... Continue reading at 'AdWeek'

[ AdWeek | 2020-07-29 21:03:28 UTC ]
News tagged with: #digital media

Other Publishing stories related to: 'How a Better Understanding of the Digital Media Supply Chain Can Give Brands a Leg Up'

Cairo leg of Edinburgh World Writers Conference cancelled

The Cairo leg of the Edinburgh World Writers Conference has been cancelled due to the violent... Continue reading at The Bookseller

[ The Bookseller | 2012-12-06 00:00:00 UTC ]
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UK newspaper Offering Subsidized Nexus 7 Tablet with Its Digital Subscription

The Daily will publish its final issue this month after News Corporation bigwigs decided to pull the plug on the original iPad-only newspaper, proving it’s not easy to sell subscriptions to enhanced print-style media to a digital audience. ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital subscription #final issue #sell subscriptions #digital audience

Curtis Brown launches digital programme with Kindle Direct Publishing

Agency Curtis Brown has launched a digital self-publishing programme through Kindle Direct... Continue reading at The Bookseller

[ The Bookseller | 2012-12-04 00:00:00 UTC ]
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In New Book, Google's Schmidt and Cohen Tackle Digital Challenges

Eric Schmidt, executive chairman of Google, and Jared Cohen, director of Google Ideas, will address the promises and pitfalls of a digitally connected world in a book titled “The New Digital Age: Reshaping the Future of People, Nations and Business,” due out on April 23 from Knopf. Continue reading at AllThingsD

[ AllThingsD | 2012-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #eric schmidt #book titled #executive chairman #jared cohen #digital age

‘The Hobbit’ Tops in Social Media

The books drawing the most interest on social media in November were mostly tied to movies, according to CoverCake, whose analytical tools track what is trending on various social media platforms. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-12-03 00:00:00 UTC ]
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Government renews Booktrust book-giving grant

Booktrust will retain its existing government grant for bookgifting schemes for the next two... Continue reading at The Bookseller

[ The Bookseller | 2012-11-30 00:00:00 UTC ]
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Digital sales up, physical down for B&N  

Barnes & Noble has grown Nook digital content sales by 38% year-on-year in its second quarter... Continue reading at The Bookseller

[ The Bookseller | 2012-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital sales #barnes noble

Barnes & Noble reports Q2 2013 earnings: digital content sales up 38%, Nook unit rakes $160 million

Barnes & Noble's Nook unit didn't have its greatest quarter. The $160 million in revenue the new Microsoft-backed spin off raked in was slightly better than last year's $152 million, but still a significant drop from $220 million. In a sign of the growing ubiquity of e-readers however,... Continue reading at Engadget

[ Engadget | 2012-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #losing money #bottom line #time period #black friday #cyber monday

Christmas digital consumer campaign from Random House

Random House UK has launched its first digital consumer campaign for Christmas on dedicated... Continue reading at The Bookseller

[ The Bookseller | 2012-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #random house

Hachette produces digital picture books

Hachette Children's Books has begun making its picture books available as ebooks from... Continue reading at The Bookseller

[ The Bookseller | 2012-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #picture books #hachette children

Digital Census 2013: DRM still divisive

Publishers remain deeply divided on ebook issues including rights, royalties and e-lending, this... Continue reading at The Bookseller

[ The Bookseller | 2012-11-26 00:00:00 UTC ]
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S&S children's targets digital, international sales

Simon & Schuster Children’s Books is predicting this Christmas and Boxing Day will be... Continue reading at The Bookseller

[ The Bookseller | 2012-11-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ss children #international sales #boxing day

Digital sales up 50% at CUP

A 50% year-on-year increase in digital sales at Cambridge University Press contributed to a... Continue reading at The Bookseller

[ The Bookseller | 2012-11-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital sales

How Any Brand Can Become a Publisher

If an advertiser wants to jump on this whole "brands as publishers" trend, they would seem to have two choices. They can hire editors and writers and start producing lots of their own content, like GE. Or they can have junior staffers or interns spend half the day trolling the Web to find... Continue reading at AdWeek

[ AdWeek | 2012-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #luxury hotel #human touch #financial services

Indies sign up for digital Christmas

Twenty-two independent bookshops have signed up to stock Kobo’s e-reader range, with... Continue reading at The Bookseller

[ The Bookseller | 2012-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #indies sign #independent bookshops

Comics, Prose, And Digital at Arch Enemy

As publishing conglomerates and technology firms become the dominant forces in an increasingly digital marketplace for the book and comics industries, opportunities are opening for smaller, more nimble independent media companies like Arch Enemy Entertainment. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-11-17 00:00:00 UTC ]
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American City Business Journals Acquires Streetwise Media

CHARLOTTE, N.C., Nov. 16, 2012 (GLOBE NEWSWIRE) -- American City Business Journals, the nation's largest print and online publisher of local business news, has acquired Streetwise Media, a Boston-based digital media company that uses a community ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publisher

AAM Completes Initial Certification of Adobe Digital Publishing Suite

NEW YORK, Nov. 15, 2012 /PRNewswire-USNewswire/ -- The Alliance for Audited Media, formerly the Audit Bureau of Circulations, has completed an initial audit of Adobe Digital Publishing Suite (DPS), a solution that many AAM publisher members use ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audited media #audit bureau

Sainsbury's grows own brand book sales by 33%

Sainsbury’s has grown pre-tax profit by 2.5% in its half-year results as the retailer said... Continue reading at The Bookseller

[ The Bookseller | 2012-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #half-year results

Tablet editions 'reinvigorating' print magazine brands, PPA claims

Tablet editions of magazines are complementing rather than cannibalising print editions, according to research conducted by magazine trade body PPA. Continue reading at Media Week

[ Media Week | 2012-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tablet editions #research conducted