Chris Kane's job is to take a look at a brand's digital ad buys to see where there are overlaps that can be eliminated to improve the efficiency of the entire strategy. But in order to do that, brands have to understand exactly what they're buying through each exchange. Kane, founder and president of supply... Continue reading at 'AdWeek'
[ AdWeek | 2020-07-29 21:03:28 UTC ]
News tagged with:
#digital media
Hardbound books, apparently, are soooo 20th century -- at least for the upcoming BiblioTech library in San Antonio, Texas' south side. When the shiny, new public library opens its doors to bookworms this fall, visitors will notice something important missing: actual books. Instead, the facility... Continue reading at Engadget
[ Engadget | 2013-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#san antonio
#actual books
#two-week period
#qr codes
The majority of independent booksellers have reported a good Christmas for the supply and... Continue reading at The Bookseller
[ The Bookseller | 2013-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#independent booksellers
Publishing and education company Pearson PLC agreed to invest $89.5 million for a 5 percent stake in Barnes & Noble Inc.'s digital-business unit, Nook Media LLC. Continue reading at AllThingsD
[ AllThingsD | 2012-12-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#barnes noble
#nook media
Hachette UK saw 250,000 ebook sales between Christmas Day and Boxing Day, The Bookseller can... Continue reading at The Bookseller
[ The Bookseller | 2012-12-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hachette uk
#christmas day
#boxing day
Nearly a quarter of Americans have read ebooks in the past year, with the number of... Continue reading at The Bookseller
[ The Bookseller | 2012-12-27 00:00:00 UTC ]
More news stories like this |
Bloomsbury, with its new Just Great Reads promotion, is running what it is calling the "first ever" global marketing campaign targeted expressly at readers who favor devices. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-12-21 00:00:00 UTC ]
More news stories like this |
Amazon closed a deal in Brazil with Bookstore chain Livraria da Vila to sell Kindles through the remainder of 2012 until January 2013. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sell kindles
Piatkus has acquired two debut UK authors, with their works to be published on their digital-... Continue reading at The Bookseller
[ The Bookseller | 2012-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#piatkus snaps
Children's publishers' digital Christmas strategies are already being unwrapped, with... Continue reading at The Bookseller
[ The Bookseller | 2012-12-17 00:00:00 UTC ]
More news stories like this |
It's been quite a year for Newsweek. As the magazine plans for its transition to a digital-only future, you can count the remaining print editions of the storied publication on one hand. It's without question that this fall has been a tough one for the 80 year old magazine, capped by the... Continue reading at AdWeek
[ AdWeek | 2012-12-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#great deal
The online comics marketplace has exploded over the past year. Here, from innovative indies to blockbuster franchise extensions, some of the best from the emerging world of digital comics. 2012 was the year digital-direct comics went mainstream. Entirely bypassing the tried-and-true supply... Continue reading at Fast Company
[ Fast Company | 2012-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tablet apps
#business models
#art form
Sure, it's probably not going to convince you to pick up a new device if you weren't already in the market for one, but that's not really the point, right? Barnes & Noble's kicking off the season of giving with its "Buy a Nook, We'll Give a Book" promotion, which finds the company donating a... Continue reading at Engadget
[ Engadget | 2012-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book charity
#bn launches
#ll give
#promoting literacy
#barnes noble
#christmas day
Independent publisher Choc Lit has teamed up with National Express to market its titles over the... Continue reading at The Bookseller
[ The Bookseller | 2012-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#choc lit
The cry has gone out that publishers need to engage more with readers. Who is the right person for the job? Editors? Marketers? Or should it be the authors? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book editors
The Cairo leg of the Edinburgh World Writers Conference has been cancelled due to the violent... Continue reading at The Bookseller
[ The Bookseller | 2012-12-06 00:00:00 UTC ]
More news stories like this |
Eric Schmidt, executive chairman of Google, and Jared Cohen, director of Google Ideas, will address the promises and pitfalls of a digitally connected world in a book titled “The New Digital Age: Reshaping the Future of People, Nations and Business,” due out on April 23 from Knopf. Continue reading at AllThingsD
[ AllThingsD | 2012-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#eric schmidt
#book titled
#executive chairman
#jared cohen
#digital age
Agency Curtis Brown has launched a digital self-publishing programme through Kindle Direct... Continue reading at The Bookseller
[ The Bookseller | 2012-12-04 00:00:00 UTC ]
More news stories like this |
The Daily will publish its final issue this month after News Corporation bigwigs decided to pull the plug on the original iPad-only newspaper, proving it’s not easy to sell subscriptions to enhanced print-style media to a digital audience. ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital subscription
#final issue
#sell subscriptions
#digital audience
The books drawing the most interest on social media in November were mostly tied to movies, according to CoverCake, whose analytical tools track what is trending on various social media platforms. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-12-03 00:00:00 UTC ]
More news stories like this |
Booktrust will retain its existing government grant for bookgifting schemes for the next two... Continue reading at The Bookseller
[ The Bookseller | 2012-11-30 00:00:00 UTC ]
More news stories like this |