With Snapchat Discover launching earlier this week, publishers now have a new way to tease their content on social media and find backing from brands. The new offering allows marketers to directly sponsor stories on the platform, getting their names in front of a younger audience. We spoke to five publishers to get more details about what Snapchat users can expect from their channels: Daily Mail Daily Mail North American CEO Jon Steinberg said that the publisher plans on using Snapchat to post two updates a day soon, one at 3 p.m. ET and another at a to-be-determined time. A dedicated team of four people will select content from its 800 daily stories. Expect pictures from its snaps: It uses 8,000 pictures daily. But, it's open to trying new things. So far, T Mobile, Oxygen Street Art Throwdown, Stride and Macy's have signed on as launch advertisers. "We view it as a completely different channel," Steinberg explained. "The whole site is one never-ending experiment from how to change the headlines and to how to change the photographs. We'll get the statistics from Snapchat and see the forms and styles that people like." Vice Vice plans to pull stories from all 10 of its verticals and update once a day, highlighting written text as much as its video content. Snapchat Discover Vice content will be a "best of" selection from its publications, not new stories just for the platform. Vice has been pushing mobile content, so observers say the move to join Snapchat Discover... Continue reading at 'AdWeek'
[ AdWeek | 2015-01-31 00:00:00 UTC ]
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Virago Modern Classics has acquired three titles by Joan Aiken for its children’s list.... Continue reading at The Bookseller
[ The Bookseller | 2014-05-27 00:00:00 UTC ]
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Image celebrates 60 years; Gary Chapman endows chair at Moody; Cambridge Bibles back to Cambridge; awards and honors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-27 00:00:00 UTC ]
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Hachette author Jeffery Deaver among those speaking out against Amazon's decision to stop selling certain Hachette titlesStray punches in a corporate slugfest knocked spectacles from authors noses and left readers with black eyes this week, after Amazon, the online retailer, stopped selling... Continue reading at The Guardian
[ The Guardian | 2014-05-23 00:00:00 UTC ]
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A Christian self-publisher will acquire a PR firm to enhance its services to authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-22 00:00:00 UTC ]
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St. Martin’s Press is teaming up with Swagbucks, the loyalty and rewards site, to launch Read, a new digital literature channel on the Swagbucks site. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-21 00:00:00 UTC ]
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PW will introduce BookLife, a new website for self-publishers, at this year’s BookExpo America. Simultaneously, we are integrating reviews of self-published books into our regular review coverage. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-20 00:00:00 UTC ]
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Crowdfunding, and Kickstarter in particular, continue to make inroads in book publishing, providing financing for everything from one-off projects to support for entire lists. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-16 00:00:00 UTC ]
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So, you've written your book. Now what? Find out with 'Publishing 101,' a new ebook from 'Publishers Weekly' that offers a no-nonsense perspective on how publishing works, and what writers can do to make their own projects take off. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-16 00:00:00 UTC ]
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Nick Hern Books will publish a book from Monty Python member Michael Palin, ahead of the comedy... Continue reading at The Bookseller
[ The Bookseller | 2014-05-14 00:00:00 UTC ]
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IPPY award-winners announced, a new kids' imprint at Barbour, a website for all things Amish, the popes in pictures and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-14 00:00:00 UTC ]
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The Canadian province has been a stealthy focus for French publishers, but its booksellers are also looking towards ParisThe Canadian province of Quebec has about 6 million French-speaking inhabitants. In comparison there are only 4.2 million French-speakers in Belgium. French publishers have... Continue reading at The Guardian
[ The Guardian | 2014-05-13 00:00:00 UTC ]
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France's literary market has great potential, yet big firms remain reluctant to learn the language of international rights tradingSix thousand languages are spoken worldwide, but few have a market for books. French is the fifth-largest language pool, coming after Chinese, English, Spanish and... Continue reading at The Guardian
[ The Guardian | 2014-05-13 00:00:00 UTC ]
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The International Publishers’ Association (IPA) and the Federation of European Publishers (... Continue reading at The Bookseller
[ The Bookseller | 2014-05-12 00:00:00 UTC ]
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IDW Publishing announced plans to reprint the entire run of classic Parker prose novels, all of which will feature new painted illustrations by acclaimed comics artist Darwyn Cooke. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
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The author of "World War Z" and "The Harlem Hellfighters" says it's okay to have over 200 drafts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
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Subscription ebook service Oyster announced that it has added about 500 new publisher partners and its library of ebooks has increased to more than 500,000 titles, including an expanded partnership with HarperCollins. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-08 00:00:00 UTC ]
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Penguin Random House has the lion’s share of titles in this summer's W H Smith Richard... Continue reading at The Bookseller
[ The Bookseller | 2014-05-08 00:00:00 UTC ]
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Luxury international bookseller and publisher Assouline is to open a new store in London’s... Continue reading at The Bookseller
[ The Bookseller | 2014-05-07 00:00:00 UTC ]
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CUNY has announced the roster for its second annual Publishing Institute, to be held in New York City June 2–6. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-07 00:00:00 UTC ]
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Emma Ledbetter has been promoted to associate editor at Atheneum Books for Young Readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-05 00:00:00 UTC ]
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