Like any serious entrepreneurial endeavor in the media business, Business of Home was born in 2009 out of the recognition of an underserved audience. Its founder and president, Julia Noran Johnston, who at the time had been working at Hearst Magazines, on the business side of Veranda, for five years, noted that advertisers in shelter magazines increasingly wanted to reach design professionals, a valuable audience subset with considerable spending power, but one not necessarily core to large consumer glossies or existing trade publications serving architects or builders. Retailers of home furnishings, like Pottery Barn or West Elm, Noran says, drive massive portions of their revenues from the design trade, a trend that’s extended over the years to DTC retailers as well. “It was such a robust audience that no one was serving,” Noran Johnston says. Nearly 11 years later, it's a trend consumer publishers have picked up on. Soon after leaving Hearst Magazines to launch BOH, she says, consumer-facing books like Luxe Interiors + Design, Elle Décor, Cottages & Gardens and Veranda became clients, contracting BOH to provide event coverage or produce videos whenever their clients expressed the desire to reach a trade audience. "It was kind of like we were Switzerland," she adds. "We would support all of these magazines." That changed a little over two years ago, when Condé Nast's Architectural Digest launched AD Pro, now a members-only vertical specifically targeting... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-03-19 18:28:29 UTC ]
News tagged with:
#future editions
#corporate sales
#hearst
Written By: Benedicte Page Publication Date: Tue, 13/09/2011 - 15:47 Random House has made a series of promotions, including several to entirely new roles, in its group digital, operations, strategy and commercial teams led by deputy director c.e.o. Ian Hudson. read more Continue reading at The Bookseller
[ The Bookseller | 2011-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#deputy director
#ian hudson
Random House is the latest publisher to replace paper catalogues with digital editions. Random will begin the transition with its Random House Children's Books division's summer 2012 list which reps will start selling in January. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#random house
#digital catalogues
#latest publisher
#digital editions
#books division
#start selling
Half way through 2011, at least four of the major trade publishers continue to find ways to profitably publish despite the challenges posed by the digital transition and the collapse of Borders. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#find ways
#challenges posed
#digital transition
Written By: Graeme Neill Publication Date: Tue, 30/08/2011 - 15:39 Barnes & Noble has said it expects its Nook ebook business to earn it $1.8bn (£1.1bn) by the end of its latest financial year. read more Continue reading at The Bookseller
[ The Bookseller | 2011-08-30 00:00:00 UTC ]
More news stories like this |
Written By: Bookseller Staff Publication Date: Wed, 24/08/2011 - 08:25 Simon Marinker, managing director of W H Smith's travel shops, is to retire from the business at the end of this year. He will be replaced by Simon Smith, chief operating officer of the travel business, who will report... Continue reading at The Bookseller
[ The Bookseller | 2011-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#travel business
#travel shops
#report directly
Written By: Graeme Neill Publication Date: Mon, 15/08/2011 - 10:07 The Society of Authors has advised members to seek its help before dealing with Beautiful Books, after the publisher was unable to pay money owned to an author since March. Beautiful Books m.d. Simon Petherick said it will... Continue reading at The Bookseller
[ The Bookseller | 2011-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#beautiful books
#high level
Written By: Benedicte Page Publication Date: Fri, 05/08/2011 - 08:50 Publishers must tighten up their business practices across the developing world or risk falling foul of new anti-bribery legislation, senior figures from the international book trade have said. The Bribery Act, which came... Continue reading at The Bookseller
[ The Bookseller | 2011-08-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#business practices
#developing world
#civil settlement
#fraud office
#southern sudan
Written By: Graeme Neill Publication Date: Wed, 03/08/2011 - 16:21 Faber has bought a crime novel about a man involved a motorcycle accident, who is told the girl who was travelling with him does not appear to exist. Editor Katherine Armstrong bought two books from from Vivien Green at Sheil... Continue reading at The Bookseller
[ The Bookseller | 2011-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#safe house
#vivien green
Written By: Charlotte Williams Publication Date: Fri, 29/07/2011 - 14:59 The Random House Group's turnover for 2010 is understood to have been £296m, staying level with 2009. Profit was slightly down on 2009, falling from £44.3m to £42.5m, following a year of digital investment and challenges... Continue reading at The Bookseller
[ The Bookseller | 2011-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital investment
By Tim Conneally, Betanews The business model behind textbooks is completely out of step with what the market today wants, according to the head of Nature Publishing's digital textbook initiatives. Continue reading at Betanews
[ Betanews | 2011-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tim conneally
#business model
#market today
Magazine publisher Future is restructuring its business in the UK and US following a 5% fall in group revenues over the past nine months. Continue reading at Media Week
[ Media Week | 2011-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#5% fall
#group revenues
Written By: Graeme Neill Publication Date: Mon, 04/07/2011 - 08:33 Pearson Australia is taking over the online business of collapsed Australian bookseller REDgroup, which includes the Borders and Angus & Robertson sites. The publisher said it wanted to maintain "continuity for the... Continue reading at The Bookseller
[ The Bookseller | 2011-07-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online business
#provide ebooks
For the second time since Hurricane Katrina, the American Library Association held its annual conference in New Orleans, June 2328. And despite a faltering economy, stressed library budgets, high gas prices, and the somewhat out-of-the-way host city, the conference blew past expectations,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hurricane katrina
#annual conference
#host city
In October of this year, youll be able to grab a butterbeer, pull up a chair, and log on to Pottermore, the new virtual world for all things Harry Potter. It isnt clear just yet what the sites primary function will be, but early reports say Pottermore will be home to the first-ever Harry... Continue reading at AdWeek
[ AdWeek | 2011-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#early reports
#beloved characters
#online communities
#press release
Written By: Graeme Neill Publication Date: Fri, 24/06/2011 - 11:14 Former Borders c.e.o. David Roche is working on a project to enhance reading as he launches his own business. Roche said David Roche Enterprises has been set up to "help exploit the links between the creative, media and... Continue reading at The Bookseller
[ The Bookseller | 2011-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#david roche
Written By: Bookseller Staff Publication Date: Thu, 23/06/2011 - 07:15 Random House is to revive its 1980 romance imprint Loveswept as a digital-exclusive list. The ebooks will be published in a trans-Atlantic partnership with Transworld in the UK. The development follows the strong growth of... Continue reading at The Bookseller
[ The Bookseller | 2011-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital exclusive
#strong growth
#romance titles
#digital realm
Written By: Philip Jones Publication Date: Wed, 22/06/2011 - 09:31 Literary agents who publish their clients' work were likened to foxes raiding the hen house at the Publishers Launch London conference held in London yesterday (Tuesday). Peter Cox, agent and founder of the agency Redhammer,... Continue reading at The Bookseller
[ The Bookseller | 2011-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#peter cox
#richard mollet
#publishers association
#working harder
#digital rights
Written By: Charlotte Williams Publication Date: Fri, 17/06/2011 - 10:52 Century has acquired world rights to a book by comedian Frank Skinner, set to feature columns selected from those he has published in the Times newspaper in the past two years, plus some fresh and previously unseen... Continue reading at The Bookseller
[ The Bookseller | 2011-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#times newspaper
#avalon management
Written By: Katie Allen Publication Date: Thu, 16/06/2011 - 09:16 Colum McCann has won the 2011 International IMPAC Dublin Literary Award for his novel Let the Great World Spin (Bloomsbury), beating 161 other entries. The 100,000 prize is the largest awarded to a single novel published in... Continue reading at The Bookseller
[ The Bookseller | 2011-06-16 00:00:00 UTC ]
More news stories like this |
Written By: Charlotte Williams Publication Date: Wed, 15/06/2011 - 08:07 Random House Children's Books has released its first four-colour picture ebooks, marking the start of its ebook publishing programme for picture books. Digital editions will from now on be released alongside the physical... Continue reading at The Bookseller
[ The Bookseller | 2011-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#picture books
#physical books
#digital editions