Hour-Long Torture on Facebook Live Could Chill Brands' Appetite for New Platform

The appearance of what appeared to be an hour-long torture video on Facebook Live could undermine efforts to get more brands and publishers to try out the feature.On Wednesday, Chicago police confirmed that they were investigating a disturbing assault that was livestreamed on Facebook's video platform. A video appeared to show a man being tortured by people who were shouting anti-Trump sentiments and other hateful talk like "Fuck white people."The video was another reminder of how chaotic social media can be, and could be a warning sign for brands and publishers that have tentatively embraced these unruly environs. It could also slow down Facebook's plans to try to make money from Facebook Live, one of its latest and biggest priorities as it tries to further compete for TV ad dollars. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-01-06 00:00:00 UTC ]
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Here Is the Captivating Ad Format Facebook Hopes Wows Its Users

What if there were an ad that you just couldn't draw your eyes from? It's oddly captivating, almost hypnotic, and it would halt your thumb from scrolling farther down your Facebook feed.  There's one such creative format that is only now catching on as the digital world's equivalent of the... Continue reading at AdWeek

[ AdWeek | 2015-02-10 00:00:00 UTC ]
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Penguin is PRH's 'biggest social media brand'

Consumer-facing book and author related content from Penguin Random House UK will move to Penguin’s social media channels from the end of today because it is the company’s “biggest brand on social media”. Corporate news for audiences such as the press, authors and agents will be shared on new... Continue reading at The Bookseller

[ The Bookseller | 2015-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #corporate news #twitter channels


PRH shifts consumer social media to Penguin brand

Penguin Random House is to use the Penguin brand for its consumer activity across social media, The Bookseller has learned. From the end of tomorrow (4th February), the various Penguin social media channels will carry news about "books and authors”, with corporate news to be shared on Penguin... Continue reading at The Bookseller

[ The Bookseller | 2015-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #penguin brand #corporate news #twitter channels #random house


Car Brands Are Starting to Get the Marketing Data They've Always Wanted

The car industry isn't slowing down when it comes to employing more data for everything from vehicle malfunctions to marketing. In fact, in terms of digital advertising, the category looks like it's putting the pedal to the metal, as tech vendors, publishers and other players increasingly roll... Continue reading at AdWeek

[ AdWeek | 2015-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #specific product #short order #general motors #real time


Facebook Opens Its Ad Awards to Instagram Campaigns

Facebook is allowing a new ad type in its yearly awards: Instagram campaigns. The Facebook Awards started taking submissions last week, and for the first time, Instagram ads are up for consideration, the social network said. This is the fourth year Facebook is hosting the ad awards, and Adweek... Continue reading at AdWeek

[ AdWeek | 2015-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media strategy #emerging markets #latin america #middle east


S&S Launching Platform-Building Imprint

North Star Way will offer workshops, apps, and original videos and audiobooks, among other services. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-30 00:00:00 UTC ]
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Facebook's Mobile Revenue Climbs to $2.5 Billion as Ad Prices Soar

Facebook continues to do what few digital publishers can pull off: Over each of the last five quarters, the social network has been able to boost revenue even as it sells fewer ads.The ability to raise prices has rocketed Facebook's overall revenue to $3.85 billion in the most recent quarter. In... Continue reading at Advertising Age

[ Advertising Age | 2015-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #raise prices #recent quarter #year earlier #make money


Snapchat Does What Facebook Couldn’t: Get Publishers To Trust it with Their Content

Snapchat has introduced a new feature which allows its users to view articles, images, and videos from a variety of publishers inside the company’s messaging application. It’s called Discover, and it’s a major depar ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-01-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #messaging application


Living With My Fear of Amazon, Destroyer of Worlds

I buy a lot of stuff from Amazon. Chances are you do, too.I used to feel pretty good about the e-tailer. Now, increasingly, I feel a little dirty every time I patronize it.For one thing, its nearly yearlong price-setting war with Hachette -- which quietly wrapped up in December with Amazon more... Continue reading at Advertising Age

[ Advertising Age | 2015-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publisher #hachette titles


Turkey to Facebook: ban pages that insult the Prophet Mohammad or we'll block you

Over the weekend a court in Turkey told Facebook to block several pages that had been deemed to insult the Prophet Mohammad. A court order was delivered to the social network with the threat that if Facebook failed to comply, the site would be completely blocked in Turkey. Turkey's banging of... Continue reading at Betanews

[ Betanews | 2015-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook failed #court order


ePubDirect Offers Irish School Own Ebook Platform

ePubDirect has developed a proprietary digital ebook platform especially for its local primary school, St. Columba’s, in Cork, Ireland. The post ePubDirect Offers Irish School Own Ebook Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook platform


Living Wage accreditation for Prepress

Perth-based publishing services company Prepress Projects Ltd has received accreditation as a Living Wage employer. The Living Wage commitment will see everyone working at Prepress Projects, whether they are permanent employees or third-party contractors and suppliers, receive a minimum hourly... Continue reading at The Bookseller

[ The Bookseller | 2015-01-22 00:00:00 UTC ]
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What Does Facebook’s New Tool for Fighting Fake News Mean for Real Publishers?

Facebook announced yet another tweak to the algorithm that governs its users’ News Feeds yesterday. The social network has introduced a new tool that allows users to flag a post as “a false news story.” The move follows ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-01-22 00:00:00 UTC ]
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Mark Zuckerberg announces next 'Year of Reading' Facebook pick

Zuckerberg is asking Facebook users to join him in reading certain titles this year. The next book to be part of the program is Steven Pinker's 'The Better Angels of Our Nature.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook users #steven pinker


Facebook cracks down on hoaxes and spam in its latest news feed tweak

Social network will ensure fewer people see posts reported as false by users, but it’s sticking to its policy of being a platform, not a publisherNo, Bill Gates isn’t giving away $5,000 if you share his Facebook photo. No, the Talking Angela app isn’t a front for online paedophiles. And no, an... Continue reading at The Guardian

[ The Guardian | 2015-01-21 00:00:00 UTC ]
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Second Facebook Book Club choice looks at violence

Mark Zuckerberg’s second book for his Facebook book club is The Better Angels of Our Nature by Steven Pinker (Penguin). The book is currently showing as not in stock on Amazon.co.uk until January 21st, and on Amazon.com until January 24th. The book is showing as available on the Waterstones’... Continue reading at The Bookseller

[ The Bookseller | 2015-01-20 00:00:00 UTC ]
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Ebook Platforms Know What, When and How You Read

A panel at Digital Book World last week offered several insights on how ebook platforms are analyzing user data and what they have discovered. The post Ebook Platforms Know What, When and How You Read appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #read appeared #ebook platforms


Facebook Guts The Design Firm Behind Medium

Two words: talent grab.You may not recognize the Toronto-based design firm Teehan+Lax, but you probably know some of the hit products it's behind, like the social publishing platform Medium and the reading app Readability. Now, the firm is closing, as Facebook—in a play for total publishing... Continue reading at Fast Company

[ Fast Company | 2015-01-20 00:00:00 UTC ]
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Holtzbrinck And BCP Agree to Merge Science and Education Brands

Holtzbrinck Publishing Group, owners of Macmillan Science and Education, and BC Partners, owners and fund advisors of Springer Science+Business, have reached a merger agreement to join the two groups. Holtzbrinck, whose portfolio includes Nature and Scientific American, will hold 53 percent of... Continue reading at Folio Magazine

[ Folio Magazine | 2015-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #macmillan science #bc partners #springer science+business #merger agreement #scientific american


Charlie Hebdo goes on sale in Britain with long queues outside newsagents

Hundreds of Britons queue overnight to buy first copies of satirical weekly to be published since last week’s Paris attacks• Charlie Hebdo ‘survivors’ issue reviewedHundreds of people queued for hours outside newsagents and bookshops across the UK to buy copies of the first issue of Charlie... Continue reading at The Guardian

[ The Guardian | 2015-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest issue #charlie hebdo #satirical weekly #people queued #satirical magazine