Hodder bags Borough Market cookbook in eight-way auction

Hodder is publishing The Borough Market Cookbook following a "competitive" eight-way auction. Continue reading at 'The Bookseller'

[ The Bookseller | 2017-11-10 00:00:00 UTC ]
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Is Social Media Marketing Heaven or Hell?

HarperCollins UK’s Sam Missingham argues there’s no better way to promote books than social media, but you really have to work at it. The post Is Social Media Marketing Heaven or Hell? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins uk #promote books

TV Show Cookbooks, the Fall Lineup

In October, three new cookbooks based on hit TV shows will help you take your fandom to the next level—into the kitchen. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-20 00:00:00 UTC ]
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It's Time to Take a Responsive Approach to Content Marketing

Lots of companies are grouping a few writers and designers together and proclaiming themselves "brand newsrooms," but most of the messaging that comes out of newsrooms like these feels stale and awkward. The culprit? Process. Most brands won't let a single Tweet, Facebook image, or banner ad out... Continue reading at Advertising Age

[ Advertising Age | 2014-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content producers #banner ad

In the Name of Content Marketing, Leo Burnett to Share Client Work With Huffington Post

The rise of content marketing and native advertising occasionally makes for strange bedfellows, as in a recent alliance between ad agency Leo Burnett and digital publisher The Huffington Post, which the companies plan to announce Monday.Under the agreement, HuffPost Partner Studio, the... Continue reading at Advertising Age

[ Advertising Age | 2014-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #announce monday #in-house team #produce content #ad agency

Make a Cronut at Home: New Cookbooks from NYC Bakeries

Dominique Ansel reveals how to make a Cronut at home in 'Dominique Ansel: The Secret Recipes.' It's one of three books from New York-based bakeries coming this month. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-06 00:00:00 UTC ]
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Verizon Names J. Crew Executive to New Role of Marketing Chief

Verizon Communications is turning to apparel chain J. Crew Group Inc. for marketing inspiration as the largest U.S. wireless carrier confronts an escalating price battle.Diego Scotti, the head of marketing at J. Crew, will take over the new role of CMO at Verizon starting next week, the company... Continue reading at Advertising Age

[ Advertising Age | 2014-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american express #mobile video

Islamic Spiritual Publisher Gets into Cookbooks

Six years after Blue Dome launched in the United States to publish books on Islamic spirituality, history, and art, it has added a new category to its list: cooking. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publish books

Big names give backing to Books Are My Bag

Celebrities and authors including Graham Norton and Ross Kemp have thrown their weight behind the... Continue reading at The Bookseller

[ The Bookseller | 2014-09-25 00:00:00 UTC ]
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New Nigella cookbook to Chatto

Chatto & Windus has acquired an "uplifting" new book by Nigella Lawson for autumn... Continue reading at The Bookseller

[ The Bookseller | 2014-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #chatto windus #nigella lawson

Storytel and Mofibo look for new markets

Two Scandinavian companies offering ebook subscription services, Storytel and Mofibo, are going... Continue reading at The Bookseller

[ The Bookseller | 2014-09-24 00:00:00 UTC ]
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PA manifesto backs market inquiry

A government-initiated inquiry into the online-physical and ebook sectors in the UK, a digital... Continue reading at The Bookseller

[ The Bookseller | 2014-09-18 00:00:00 UTC ]
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Hodder signs cookery from Corrett

Hodder & Stoughton has acquired two books from cookery writer Natasha Corrett. Lifestyle... Continue reading at The Bookseller

[ The Bookseller | 2014-09-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hodder stoughton

Behind the Cookbook Bestsellers: August 2014

Cookbooks featuring healthy, light, and quick meals were the strongest sellers in August. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cookbook bestsellers

On Books in Translation in the American Market

The German Book Office's Riky Stock spoke to editors and publishers about the factors at play when considering publishing a translation in the US market. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american market

Pavilion signs Creole cookbook

Pavilion Books has bought a Creole cookbook by Vanessa Bolosier. Senior commissioning editor... Continue reading at The Bookseller

[ The Bookseller | 2014-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pavilion books #creole cookbook

Fleetwood autobiography to Hodder

Hodder & Stoughton will publish the autobiography of singer Mick Fleetwood this autumn. Non-... Continue reading at The Bookseller

[ The Bookseller | 2014-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hodder stoughton

Hodder to publish Tendulkar memoir

Hodder & Stoughton is to publish the autobiography of Sachin Tendulkar, the highest-run... Continue reading at The Bookseller

[ The Bookseller | 2014-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hodder stoughton

How to Establish Robust Trade in Emerging Ebook Markets

For an ebook distributor to succeed in a developing market they need to adapt to methodologies, in particular payment mechanisms, already prevalent in that market. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook distributor