With modern consoles offering gamers graphics so photorealistic that they blur the line between CGI and reality, it's easy forget just how cartoonishly blocky they were in the 8-bit era. In his new book, Creating Q*Bert and Other Classic Arcade Games, legendary game designer and programmer Warren Davis recalls his halcyon days imagining and designing some of the biggest hits to ever grace an arcade. In the excerpt below, Davis explains how the industry made its technological leap from 8- to 12-bit graphics. Santa Monica Press©2021 Santa Monica PressBack at my regular day job, I became particularly fascinated with a new product that came out for the Amiga computer: a video digitizer made by a company called A-Squared. Let’s unpack all that slowly.The Amiga was a recently released home computer capable of unprecedented graphics and sound: 4,096 colors! Eight-bit stereo sound! There were image manipulation programs for it that could do things no other computer, including the IBM PC, could do. We had one at Williams not only because of its capabilities, but also because our own Jack Haeger, an immensely talented artist who’d worked on Sinistar at Williams a few years earlier, was also the art director for the Amiga design team.Video digitization is the process of grabbing a video image from some video source, like a camera or a videotape, and converting it into pixel data that a computer system (or video game) could use. A full-color photograph might contain millions of... Continue reading at 'Engadget'
[ Engadget | 2021-12-25 16:30:11 UTC ]
As more publishers launch branded content divisions, native advertising is taking over a larger part of digital marketing. Adweek caught up with Peter Minnium, the Interactive Advertising Bureau's head of brand initiatives, to talk about the trend, which was the topic of a panel he recently... Continue reading at AdWeek
[ AdWeek | 2015-03-10 00:00:00 UTC ]
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In recent years, a debate has raged on among publishing and advertising industry insiders over “sponsored content”—more recently called “native advertising” and once known as & ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-07-10 00:00:00 UTC ]
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