Hermes helps deliver hit début

One of the breakout first novels of 2018 has been aided by a creative, targeted and persistent campaign. Continue reading at 'The Bookseller'

[ The Bookseller | 2018-03-03 00:00:00 UTC ]

Other news stories related to: "Hermes helps deliver hit début"


Catching Their Ad Tech in Bed With Fake News, Marketers Ask Fraud Fighters for Help

Ad buyers are joining the fight against the "fake news" that many people blame for misinforming voters during the presidential campaign.Although the focus intially fell on Facebook and Google, where made-up headlines became easy to find, pressure has also come to bear on lesser-known companies... Continue reading at Advertising Age

[ Advertising Age | 2016-11-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #fake traffic #false stories #programmatic advertising #presidential campaign


'It's like they were selling heroin to schoolkids': censorship hits booksellers at Kuwait book fair

Many Arab book fairs have been a free space for publishers to sell titles banned in shops, but Kuwait has seen raised levels of censorship – turning the book trade into a risky businessArab book fairs are like a giant travelling circus; no sooner does one end than publishers are boxing up books,... Continue reading at The Guardian

[ The Guardian | 2016-11-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #abu dhabi #daily habit #make reading


Megyn Kelly Hits the Road to Support Memoir

The anchor of Fox News's top-rated cable news program 'The Kelly File' will take her show on the road for the first time, beginning November 28, in support of her memoir, 'Settle for More.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #fox news


Facebook buys CrowdTangle to help publishers track content

The name CrowdTangle may not be familiar to you, but Facebook just snatched up the company to help its publishers track how content moves around the internet. CrowdTangle's platform launched four years ago, giving companies a real-time look at conten... Continue reading at Engadget

[ Engadget | 2016-11-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #giving companies


Harry Potter helps Hachette UK to 30% third quarter sales rise

The release of the Harry Potter and the Cursed Child playscript, published by Little, Brown, has helped Hachette UK to grow its sales by 30.1% in the third quarter, according to results issued by its parent company Lagardere. Continue reading at The Bookseller

[ The Bookseller | 2016-11-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #harry potter


Blackwell's helps charity fund textbooks for lower-income students

Exeter-based charity Reading List Foundation, in conjunction with Blackwell's, has reached the "major milestone" of providing scholarships to 16 students from lower-income households across England. Continue reading at The Bookseller

[ The Bookseller | 2016-11-09 00:00:00 UTC ]
More news stories like this |


Springsteen helps S&S to 11% rise in third quarter sales

Books by Bruce Springsteen and Amy Schumer have helped Simon & Schuster to an 11% year-on-year increase in its third quarter revenue to $226m (£181m). Continue reading at The Bookseller

[ The Bookseller | 2016-11-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #quarter revenue #amy schumer #bruce springsteen #quarter sales #11% rise


Five Go and Girl's Guide spoofs hit shelves tomorrow

Two different sets of spoof titles hit shelves tomorrow (3rd November) hoping to cash in on a slice of the success the Ladybird Books for Adults series achieved last Christmas, which racked up sales of a million copies. Continue reading at The Bookseller

[ The Bookseller | 2016-11-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #million copies #ladybird books


How Tasty's Addictive Cooking Videos Helped BuzzFeed Build a Food Empire

Alvin Zhou is not your typical video producer. On a recent fall afternoon, he's hovering over a table in a test kitchen cutting and prepping vegetables and meat that he'll later whip into an ersatz "fried rice" dish made with cauliflower. As I watch, I'm offered a hot chocolate chip cookie... Continue reading at AdWeek

[ AdWeek | 2016-10-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #adweek magazine


Watch Today, Read Today: Book Tie-Ins Are Hitting the Market Faster

Publishers are accelerating the development cycle for licensed tie-ins to satisfy consumer demand. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #read today


Brexit-hit firms fear talent drain

Multinational publishers have warned of the consequences of a “hard Brexit” on their businesses, with concerns over whether restrictions on migration would hamper their ability to attract the right talent to work for them. Continue reading at The Bookseller

[ The Bookseller | 2016-10-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #multinational publishers


Plunging pound hits FBF Brits

The plummeting British pound is affecting deals cut at this year’s Frankfurt Book Fair, with UK publishers buying from Europe haggling for deals to be made in Euros as opposed to sterling. Continue reading at The Bookseller

[ The Bookseller | 2016-10-21 00:00:00 UTC ]
More news stories like this |


PRH staffer's early-years journal delivered to MOM

Penguin Random House Children’s publishing director Shannon Cullen has signed with Michael O’Mara to publish a journal for parents after a “very competitive” auction. Continue reading at The Bookseller

[ The Bookseller | 2016-10-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #competitive auction


New York Comic Con Hits Record Attendance

Despite a rise in attendance at New York Comic Con to a record 180,000, the show floor remained orderly. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-12 00:00:00 UTC ]
More news stories like this |


Weekly E-Ranking: 'mini-Super Thursday' titles hit chart

A 'mini-Super Thursday' sees a raft of titles released that should do very well throughout the Christmas season. Continue reading at The Bookseller

[ The Bookseller | 2016-10-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #christmas season #titles released


Duolingo introduces chatbots to help iPhone users learn a foreign language

There are many ways to try to learn a new language, ranging from audio books and text books, to software and web-based options. One learning tool that's proving popular at the moment is Duolingo, and a new feature has been introduced that helps to provide an immersive linguistic experience. It... Continue reading at Betanews

[ Betanews | 2016-10-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #proving popular #learning tool #audio books #foreign language


Ferrante Hits in Germany, Sweden

Germany saw the first of Elena Ferrante’s Neapolitan novels, My Brilliant Friend, at #1 on the fiction list at the end of August. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #fiction list #brilliant friend #neapolitan novels #elena ferrante


Google wants to help find your next book to read

It doesn't matter if you've got the biggest or best shop in the world if you can't connect people to the things that they want. It's an issue that Google is hoping to address in its electronic bookstore with the launch of Discover, a new way to show... Continue reading at Engadget

[ Engadget | 2016-09-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #electronic bookstore


US newspapers hit back as Huff Po and co run out of steam

Statistics show print resilience is strong in press and book publishing, as many Americans still prefer to settle down with a book not an e-readerIt’s been a pretty static summer on the circulation and readership front. Quality papers – in print and online – doing well in the referendum... Continue reading at The Guardian

[ The Guardian | 2016-09-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ken doctor


Southern Booksellers Hit Savannah

SIBA's decision to move its fall show to the spring beginning in 2018 was questioned by some attendees as the regional meeting began on September 16. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #fall show