Hearst to test Dr. Oz magazine next year

Hearst Magazines plans to publish two test issues of a new lifestyle magazine with celebrity physician Dr. Mehmet Oz in the first quarter of 2014, the company said today.The company plans to distribute about 350,000 copies of the first issue to newsstands and another 450,000 to certain subscribers of other Hearst titles. A second issue is set to follow. If the company deems the results a success, the magazine could move to a regular frequency in the second half of the year.Dr. Oz, whose regular appearances on The Oprah Winfrey Show led to The Dr. Oz Show, has contributed to several Hearst titles including Woman's Day, Good Housekeeping and Esquire. The new Oz venture will feature content on physical and emotional well-being, food, beauty and "real" women's stories, Hearst said. The company has not yet announced a name for the title.The new magazine is meant to repeat the success of Food Network Magazine, which it introduced in 2008, and HGTV magazine, which debuted in 2011. Both titles are joint ventures based on TV properties, which helped deliver built-in audiences to the print products—and advertisers. Food Network Magazine's ad pages in the issues from January through July increased 10.6% with the period a year prior for a total of 588.7, according to the Media Industry Newsletter. HGTV's ad pages hit 454 through July, a 692.1% jump, aided significantly by five more issues this year than last year, according to MIN.Hearst also publishes O, The Oprah Magazine, a joint... Continue reading at 'Crains New York'

[ Crains New York | 2013-06-25 00:00:00 UTC ]
News tagged with: #ad pages #joint venture #coming months #reported earlier #york post

Other news stories related to: "Hearst to test Dr. Oz magazine next year"


Audit Bureau of Circulations changes name after 98 years to AAM in the US

The Audit Bureau of Circulations in the US has become the first member of IFABC to change its name in an attempt to better reflect the changes sweeping across the publishing business in the digital age, opting for the Alliance for Audited Media. Continue reading at Media Week

[ Media Week | 2012-11-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #audited media #digital age #publishing business #audit bureau


Tablet editions 'reinvigorating' print magazine brands, PPA claims

Tablet editions of magazines are complementing rather than cannibalising print editions, according to research conducted by magazine trade body PPA. Continue reading at Media Week

[ Media Week | 2012-11-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #research conducted #tablet editions


Hearst Advertising Worldwide hires Victoria Jacob-Luck

Victoria Jacob-Luck has joined Hearst Magazines UK as advertising director for its international sales offering, Hearst Advertising Worldwide UK. Continue reading at Media Week

[ Media Week | 2012-11-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #advertising director


Marie Claire to debut NFC technology for magazine ad

Marie Claire is to debut a near field communications (NFC)-enabled ad in its pages, after striking a deal with healthcare business Nuffield Health. Continue reading at Media Week

[ Media Week | 2012-11-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #marie claire


60% of Young Americans Use Libraries, 83% Read a Book This Year

According to a study released recently by the Pew Research Center, 60% of Americans aged 16-29 still use their public library, and 83% read a book in the past year. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #public library #young americans


Penguin Press title named FT/Goldman Business Book of the Year

  Penguin Press title Private Empire: ExxonMobil and American Power has won the Financial... Continue reading at The Bookseller

[ The Bookseller | 2012-11-02 00:00:00 UTC ]
More news stories like this |


E&P's 2012 Publisher of the Year: Bill Masterson Jr.

It’s no secret that the job description for newspaper publishers is evolving, often on a day-to-day basis. As readers and advertisers are presented with an increasing number of outlets to direct their attention and dollars, newspapers have ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-10-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #increasing number #day-to-day basis #newspaper publishers


Binet debut on Waterstones Book of the Year shortlist

A debut novel translated from French is among the six titles shortlisted for the inaugural... Continue reading at The Bookseller

[ The Bookseller | 2012-10-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #titles shortlisted #year shortlist #waterstones book


Cruise sues magazine publisher

An attorney for Tom Cruise said he filed a US$50 million defamation lawsuit Wednesday against the publishers of Life & Style magazine for articles that said the actor has abandoned his 6-year-old daughter, Suri. Continue reading at Stuff

[ Stuff | 2012-10-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #tom cruise


Hearst Pulls Content From Multiple Titles for Holiday eBook

Hearst Magazines has announced the release of a new ebook aimed at the holiday chef. Continue reading at Folio Magazine

[ Folio Magazine | 2012-10-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #hearst magazines #multiple titles


In Its 20th Year, Beirut’s Francophone Book Fair Soldiers On

Celebrating 20 years, Beirut's Francophone Book Fair will honor the Goncourt Academy and launch a new book prize, despite recent escalated violence in the city. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-10-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book prize #20th year


P D James wins at Women of the Year Awards

Crime novelist P D James has won the Sacla' Women of the Year Lifetime Achievement Award at... Continue reading at The Bookseller

[ The Bookseller | 2012-10-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #crime novelist #year awards


Hearst appoints Discovery Network's Turnbull as replacement for Macleod Smith

Hearst Magazines has appointed Amanda Turnbull as group publishing director of Esquire and Harper's Bazaar, replacing Tess Macleod Smith who left last year to join Net-a-Porter. Continue reading at Media Week

[ Media Week | 2012-10-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #hearst magazines


Wonder Is the Best Kids’ Book of the Year

The book that has moved me most in the past year is Wonder by R.J. Palacio. It’s the fictional story of August Pullman, a 10-year-old with a very different-looking face—the result of a chromosomal abnormality and an illness—and his journey from the nest of homeschooling to the wilds of middle... Continue reading at Slate

[ Slate | 2012-10-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #make friends #middle school


Marjorie Scardino steps down as Pearson CEO after 15 years

Marjorie Scardino, chief executive of Financial Times publisher Pearson, is stepping down at the end of 2012 and will be replaced by John Fallon, chief executive of Pearson's international education division. Continue reading at Media Week

[ Media Week | 2012-10-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #john fallon


Lancaster wins SLA School Librarian of the Year 2012

Adam Lancaster has been named the SLA School Librarian of the Year 2012, receiving the award this... Continue reading at The Bookseller

[ The Bookseller | 2012-10-01 00:00:00 UTC ]
More news stories like this |


Hearst Reboots Mobile Mag Sites in Ad Push

There’s no question about it­—mobile traffic is booming as people spend more time hunched over their little screens. For magazines, it represents an opportunity to capture more readers and try to convert them to paying ones. But advertising on small screens hasn’t kept up. Research by Flurry... Continue reading at AdWeek

[ AdWeek | 2012-10-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #universal mccann #david cohen #rising stars #betting big


Casual Vacancy 'fastest-selling book' in UK in three years

J K Rowling's The Casual Vacancy has become "the fastest-selling book in the UK in three... Continue reading at The Bookseller

[ The Bookseller | 2012-09-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #fastest-selling book #casual vacancy


Twitter Co-Founders' New Site, Medium, Will Open to Public in New Year

Twitter co-founder Evan Williams shares more details about his new publishing platform. Continue reading at AllThingsD

[ AllThingsD | 2012-09-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishing platform


25 years of asking, Where's Waldo?

Popular children's book character Waldo will soon be spotted in a lot more places around the world as his 25th anniversary kicks into gear.Where's Waldo? He won't be difficult to find once the 25th anniversary kicks off for the bespectacled, and beloved, children's book character. England will... Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-09-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #follow suit #book character #popular children