Hearst to test Dr. Oz magazine next year

Hearst Magazines plans to publish two test issues of a new lifestyle magazine with celebrity physician Dr. Mehmet Oz in the first quarter of 2014, the company said today.The company plans to distribute about 350,000 copies of the first issue to newsstands and another 450,000 to certain subscribers of other Hearst titles. A second issue is set to follow. If the company deems the results a success, the magazine could move to a regular frequency in the second half of the year.Dr. Oz, whose regular appearances on The Oprah Winfrey Show led to The Dr. Oz Show, has contributed to several Hearst titles including Woman's Day, Good Housekeeping and Esquire. The new Oz venture will feature content on physical and emotional well-being, food, beauty and "real" women's stories, Hearst said. The company has not yet announced a name for the title.The new magazine is meant to repeat the success of Food Network Magazine, which it introduced in 2008, and HGTV magazine, which debuted in 2011. Both titles are joint ventures based on TV properties, which helped deliver built-in audiences to the print products—and advertisers. Food Network Magazine's ad pages in the issues from January through July increased 10.6% with the period a year prior for a total of 588.7, according to the Media Industry Newsletter. HGTV's ad pages hit 454 through July, a 692.1% jump, aided significantly by five more issues this year than last year, according to MIN.Hearst also publishes O, The Oprah Magazine, a joint... Continue reading at 'Crains New York'

[ Crains New York | 2013-06-25 00:00:00 UTC ]
News tagged with: #ad pages #joint venture #coming months #reported earlier #york post

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Future Launches Weekly Digital Cycling Magazine

Future plc has launched a new weekly digital magazine, called Cycling News HD, to be sold through Apple’s Newsstand. The first issue is available for free, while subscriptions are priced at $.99 per week, or $42.99 per year. Continue reading at Folio Magazine

[ Folio Magazine | 2012-05-11 00:00:00 UTC ]
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PPA Conference: Digital takes up 80% of our time, says Hearst's Dolphin

Although print accounts for 80% of Hearst's revenues, the publisher is spending 80% of its time on the "huge potential" of digital, according to Ella Dolphin, publishing director of Hearst Magazines UK's young women's group. Continue reading at Media Week

[ Media Week | 2012-05-09 00:00:00 UTC ]
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'Unintended Consequences' by Edward Conrad: already 'the most hated book of the year'?

'Unintended Consequences' by former Bain Capital managing director Edward Conard argues that economic inequality is a good thing rather than a problem. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-05-09 00:00:00 UTC ]
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Harry Potter-inspired blood tests

A diary that writes on its own pages in one of the Harry Potter books inspires a paper that spells out blood types. Continue reading at BBC World

[ BBC World | 2012-05-02 00:00:00 UTC ]
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Wired, Nat Geo Win 2012 Webby Awards for Magazine Site Category

The International Academy of Digital Arts & Sciences announced its 16th annual Webby Award winners this week, honoring “the best of the web” among internet sites, interactive advertising & media, online film & video and mobile & apps. Continue reading at Folio Magazine

[ Folio Magazine | 2012-05-02 00:00:00 UTC ]
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Pearson Sales Rise But Sees Lower Half-Year Profit

LONDON (Dow Jones)--Pearson PLC (PSON.LN), the publisher of the Financial Times newspaper and Penguin books, Friday produced a healthy rise in first-quarter revenue, but warned profit will be down in the first half of 2012 due to seasonal effects an ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-04-27 00:00:00 UTC ]
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Bloomberg Businessweek goes magazine-y on the iPhone

Bloomberg Businessweek is testing a question: How well can magazine content work on the iPhone? Magazine companies have jumped feet first into the iPad marketplace, attracted to the idea that a lean-back medium like magazines would work well in a lea ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-04-12 00:00:00 UTC ]
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YouTube Co-Founders Silently Introduce Magazine Publishing App, Zeen

YouTube co-founders Chad Hurley and Steve Chen have a new project up their sleeves under their parent company, AVOS. Within the last 24 hours, the duo launched a landing page for their latest project, Zeen. AVOS is responsible for acquiring Delicious ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
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ASME Announces 2012 National Magazine Awards Finalists

The American Society of Magazine Editors (ASME) today announced the finalists for the 2012 National Magazine Awards, known familiarly as the Ellies. Continue reading at Folio Magazine

[ Folio Magazine | 2012-04-04 00:00:00 UTC ]
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Elle boosts magazine subscriptions with Twitter

Elle, the fashion and beauty brand published by Hearst Magazines UK, has doubled its magazine subscriptions after its first live digital streaming of a cover shoot via Twitter. Continue reading at Media Week

[ Media Week | 2012-03-30 00:00:00 UTC ]
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HC UK reports three year high

HarperCollins UK and International recorded its highest turnover and best margin for three years... Continue reading at The Bookseller

[ The Bookseller | 2012-03-29 00:00:00 UTC ]
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Hearst appoints Swan as head of ad operations

Hearst Magazines UK has appointed Richard Swan to be its head of advertising operations for its digital business. Continue reading at Media Week

[ Media Week | 2012-03-29 00:00:00 UTC ]
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New iPad Is Messing Up Magazines

Despite its many bells and whistles, Apple’s new iPad 3 has been the subject of complaints since the device’s March 16th release date. Most recently, Mashable noted that magazines have a poor appearance on the iPad 3’s high-resolution screen. The reason is relatively simple. The magazines are... Continue reading at AdWeek

[ AdWeek | 2012-03-26 00:00:00 UTC ]
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New York Magazine Takes Home Digital Ellie for General Excellence

NEW YORK – Today’s MPA Digital: Swipe Conference closed with the National Magazine Awards for Digital Media 2012, presented by the American Society of Magazine Editors [ASME]. People managing editor and ASME president Larry Hackett and Lucy Danziger, editor-in-chief of SELF and ASME secretary,... Continue reading at Folio Magazine

[ Folio Magazine | 2012-03-21 00:00:00 UTC ]
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The New Press: 20 Years of Publishing ‘in the Public Interest’

Twenty years after it was founded by former Pantheon publisher Andre Schiffrin as a nonprofit publisher with a mission statement to publish “in the public interest,” the New Press is on something of a roll. The house has a new bestseller—Michelle Alexander’s The New Jim Crow—spacious offices in... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-03-16 00:00:00 UTC ]
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Jarvis calls Vaizey "Dr Beeching" of libraries

Shadow culture minister MP Dan Jarvis has warned Ed Vaizey risks becoming the “Dr Beeching... Continue reading at The Bookseller

[ The Bookseller | 2012-03-13 00:00:00 UTC ]
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The Top Magazine Industry Deals of 2011

While not a blockbuster year for magazine media M&A, 2011 did have its share of big deals, as well as some that clearly signaled where publishers were placing their bets on future revenues. While Hearst’s purchase of the Hachette brands was the biggest strictly magazine deal of the year, it... Continue reading at Folio Magazine

[ Folio Magazine | 2012-03-08 00:00:00 UTC ]
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Hearst hires Lee Wilkinson as digital product director

Hearst Magazines UK has appointed News International's Lee Wilkinson to the newly created role of product director for its digital division. Continue reading at Media Week

[ Media Week | 2012-03-07 00:00:00 UTC ]
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Read Fast Company Magazine On Your iPad

Fast Company is now available to read on your iPad.Starting with the March 2012 issue, Fast Company is offering a digital version of each month's print issue on the iTunes App Store and Newsstand. This is first and foremost a way to read the complete magazine on your iPad, but it also includes... Continue reading at Fast Company

[ Fast Company | 2012-03-07 00:00:00 UTC ]
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Sector Analysis: Magazines

A sector in transition, magazines are experimenting with digital platforms and deeper reader engagement. Mike Fletcher speaks to the leading magazine publishers about what is happening, just weeks after the latest ABC figures were posted. Continue reading at Media Week

[ Media Week | 2012-02-29 00:00:00 UTC ]
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