Hearst to move Country Living's edit staff to Alabama

Hearst Magazine is moving Country Living's editorial operations to Birmingham, Ala., from its current location in New York, the company said Monday. Current edit staffers, who learned of the news Monday afternoon, will not make the move.Country Living's full-time edit staff in New York is "a little over 20," according to the company. That's how many it expects to hire in Birmingham, where the new edit staff will be in place by March, according to Hearst. Country Living's marketing and business side will remain in New York.A number of the magazine's New York-based staff will be absorbed by other Hearst publications, but it's too soon to say how many, according to Hearst Magazines President David Carey. The number will be determined over the next six months, as the company assesses each employee and its needs. Others will leave the company."No doubt many will stay with Hearst," Mr. Carey said. "No doubt many will go elsewhere."The cost of running a magazine out of Birmingham is cheaper than in New York, but Mr. Carey said cost-cutting did not motivate the decision. "This is really driven by the belief that the brand and in its current form will be more successful if the business is not in New York," he said. "You have to believe that when you're close to your audience -- when you're immersed in the Country Living lifestyle -- you put that into your pages. It's a new era for the magazine."He also said Birmingham will serve as a better jumping off point for its brand... Continue reading at 'Crains New York'

[ Crains New York | 2013-10-15 00:00:00 UTC ]
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